BoomTown vs Zurple (2026): which should you pick?
As of Nov 13, 2026, BoomTown and Zurple share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which features you need.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
BoomTown
Real estate CRM with IDX websites and managed lead generation
Paid
Which one is for you
Pick BoomTown if
- Fits if you run a real estate team that wants a CRM and an IDX site together
- Works for brokerages that also want leads delivered to the same system
Look elsewhere if
- Skip it if you want a price before talking to anyone, as none is published
- Not for you if you are not in real estate: it is built for agents, teams and brokers
- Watch out: the pages name no integrations, and the app's platforms are not stated
- Watch out: managed lead generation is sold separately, so budget past the CRM quote
Pick Zurple if
- Fits if you are an agent who wants leads and automatic follow-up from one vendor
- Works for agents who would rather edit templates than write every message
Look elsewhere if
- Skip it if you want a price before a call, since none is published
- Not for you if you are not in US real estate
- Too light for a full CRM if you want deep customisation, as it is built around its nurture flow
- Watch out: messages go out on your behalf, so check the templates before you rely on them
How we grade them
| 1.6GPABoomTownWeak | 1.6GPAZurpleWeak | |
|---|---|---|
| Value for money | CNo price on record, so it sits at the ordinary grade. Packages are quoted through a demo, so you cannot compare it with the category's $29 middle. | CNo price on record; the site says to schedule a consultation. With nothing to compare against the category's $29 middle, it sits at the ordinary grade. |
| Free plan and trial | FNo free plan and no trial. You have to book a demo or call sales to see it. | FNo free plan and no trial. A consultation is the way in. |
| Features | CA predictive CRM, lead distribution, drip campaigns and texting, an IDX website and managed lead generation. It is built for real estate, and the lead service is a separate sale. | CDelivered leads, automated nurture messages, pipeline management and an IDX website. It is a lead-and-follow-up service more than a general CRM. |
| Ease of use | CNo store rating on record, and a sales-led setup with websites, lead routing and campaigns to configure. | CNo store rating on record. The nurture runs for you, but a consultation and setup come first. |
| Platforms and integrations | CWeb only on the pages read. A BoomTown Now app is mentioned without saying which phones it runs on, and no integrations are listed. | CWeb only on the pages read, and no integrations are listed. |
| Best for | a real estate CRM with IDX sites and leads | delivered real estate leads with automated follow-up |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BoomTown and Zurple. How we grade
Where they differ
In commonWebSales pipelineMarketing automationWorkflow automationEmail campaignsSMS marketing
At a glance
| BoomTown | Zurple | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | BoomTownROI | Zurple |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
BoomTown
- No prices are published; every package is quoted through a demo request or the sales line.
- Built for real estate agents, teams and brokers, not general sales teams.
- A mobile app called BoomTown Now is listed, but the pages read do not name the platforms it runs on.
Zurple
- No prices are published; the site directs buyers to schedule a consultation.
- Made for real estate agents, and the pages describe it mainly for the US market.
- Nurture content is sent on the agent's behalf, with templates that can be edited or replaced.
Key features
BoomTown
- Predictive CRM
- Tracks lead activity and surfaces the leads most likely to engage, using an Opportunity Wall and Best-Fit Leads matching for listings.
- Lead distribution
- Routes leads to agents by round robin or agent-on-duty, or through an ISA first, before they reach the agent's list.
- Drip campaigns and texting
- Smart-Drip campaigns send emails and texts for the agent. Bulk email and texting tools start with the Core package.
- IDX consumer website
- Each package includes a home-search website with listing data from an IDX feed and qualifying questions that rate each lead.
- Managed lead generation
- A vendor team runs lead generation across search ads, social media and re-marketing; the site says it uses 20+ certified experts.
Zurple
- Delivered leads
- The vendor delivers leads each month for the agent's target markets and says they are not shared with competing agents.
- Automated lead nurture
- Each new lead gets a series of personalized emails and texts, which the site says can run past 200 messages, from tested templates.
- Pipeline management
- A behavior-based algorithm sorts leads, sends hot lead alerts with talking points, and supports custom lead routing rules for teams.
- IDX website
- A branded website with MLS listings, property search, showing and valuation request forms, and extra sites for other cities.
Plans
BoomTown
Pricing could not be confirmed. See boomtownroi.com.
Zurple
Pricing could not be confirmed. See zurple.com.
Common questions
Which is cheaper, BoomTown or Zurple?
As of Nov 13, 2026, BoomTown has no price we could confirm, and Zurple has no price we could confirm.
Which has a free plan, BoomTown or Zurple?
As of Nov 13, 2026, neither BoomTown nor Zurple has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.