Lofty vs Zurple (2026): which should you pick?
As of Nov 13, 2026, Lofty grades higher than Zurple: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Lofty grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Lofty if
- Fits if you are a real estate agent or team who wants the CRM and IDX website from one vendor
- Works for brokerages that need lead routing, SSO or white-label options
Look elsewhere if
- Skip it if you want to see a price first, as all four plans say "Request Pricing"
- Watch out: lead generation, the power dialer, text packages, website design and AI agents are all separate add-ons
- Not for you if you want a free plan or trial, because neither is listed
- Watch out: SSO and AI command-line access sit on the higher plan levels, and the mobile app platforms aren't named
Pick Zurple if
- Fits if you are an agent who wants leads and automatic follow-up from one vendor
- Works for agents who would rather edit templates than write every message
Look elsewhere if
- Skip it if you want a price before a call, since none is published
- Not for you if you are not in US real estate
- Too light for a full CRM if you want deep customisation, as it is built around its nurture flow
- Watch out: messages go out on your behalf, so check the templates before you rely on them
How we grade them
| 1.8GPALoftyWeak | 1.6GPAZurpleWeak | |
|---|---|---|
| Value for money | CNo price is published for any of the four plans, so it lands in the middle of the category's $15 to $49 range by default. | CNo price on record; the site says to schedule a consultation. With nothing to compare against the category's $29 middle, it sits at the ordinary grade. |
| Free plan and trial | FNo free plan and no trial is listed; the pricing page sends you to a demo. | FNo free plan and no trial. A consultation is the way in. |
| Features | CCRM, email and text campaigns, Smart Plans, an IDX site and transaction tools. AI agents, the dialer and lead generation are priced add-ons. | CDelivered leads, automated nurture messages, pipeline management and an IDX website. It is a lead-and-follow-up service more than a general CRM. |
| Ease of use | CNo store rating on record. A CRM plus a website, drip plans and add-ons to set up. | CNo store rating on record. The nurture runs for you, but a consultation and setup come first. |
| Platforms and integrations | BWeb, with Google Calendar, Outlook, Gmail and a WordPress IDX plugin. Mobile apps are listed but the pages don't name platforms. | CWeb only on the pages read, and no integrations are listed. |
| Best for | a real estate CRM with an IDX website | delivered real estate leads with automated follow-up |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lofty and Zurple. How we grade
Where they differ
- Lofty also covers AI agents and reports.
- Zurple also covers workflow automation.
In commonWebSales pipelineMarketing automationEmail campaignsSMS marketing
At a glance
| Lofty | Zurple | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Lofty | Zurple |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Lofty
- No prices are published: all four plans (Agent, Team, Broker, Enterprise) show "Request Pricing".
- Lead generation, the power dialer, extra text packages, website design and AI agents are add-ons priced separately.
- Mobile apps are listed, but the pages read do not name the platforms.
- Features such as AI CLI access and single sign-on appear only on higher plan levels.
Zurple
- No prices are published; the site directs buyers to schedule a consultation.
- Made for real estate agents, and the pages describe it mainly for the US market.
- Nurture content is sent on the agent's behalf, with templates that can be edited or replaced.
Key features
Lofty
- AI-powered CRM
- Unlimited contacts with one-off, mass and automated email, mass and auto texting, campaign segments and AI lead scoring on the plan grid.
- IDX website
- A customizable IDX website with home search, plus add-on options such as a hyperlocal SEO website and a WordPress IDX plugin.
- Smart Plans
- Multi-step workflows that nurture leads across email, text, calls and direct mail.
- AI agents
- Sales, social and homeowner agents are sold as add-ons, and custom agents are listed on higher plan levels.
- Transaction management and reporting
- Paperless transaction tools and a reporting suite, with team management and lead routing for teams and brokers.
- Lead generation services
- Managed advertising, such as Facebook, Google and direct-mail programs, sold separately from the platform.
Zurple
- Delivered leads
- The vendor delivers leads each month for the agent's target markets and says they are not shared with competing agents.
- Automated lead nurture
- Each new lead gets a series of personalized emails and texts, which the site says can run past 200 messages, from tested templates.
- Pipeline management
- A behavior-based algorithm sorts leads, sends hot lead alerts with talking points, and supports custom lead routing rules for teams.
- IDX website
- A branded website with MLS listings, property search, showing and valuation request forms, and extra sites for other cities.
Plans
Lofty
Pricing could not be confirmed. See lofty.com.
Zurple
Pricing could not be confirmed. See zurple.com.
Common questions
Which is cheaper, Lofty or Zurple?
As of Nov 13, 2026, Lofty has no price we could confirm, and Zurple has no price we could confirm.
Which has a free plan, Lofty or Zurple?
As of Nov 13, 2026, neither Lofty nor Zurple has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.