SE Ranking vs Zutrix (2026): which should you pick?

Pick SE Ranking if

• Fits if you track lots of keywords daily across several client sites
• Works for small marketing teams who want research, audits and tracking under one login

Look elsewhere if

• Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
• Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
• Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
• Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
• Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app

Pick Zutrix if

• Fits if weekly checks are enough and you want the bill under $20 a month
• Works for you if you want rankings, backlinks and audits in one account

Look elsewhere if

• Not for you if you want to try it free, as there's no free plan or trial, only a $7 week on Agency
• Pricey if you need daily checks on a big list, at $599 a month on Enterprise against $149 for weekly
• Tight if you need white-label reports, which start at Agency; Starter has 2 users and 100-page audits
• Watch out: AI visibility is checked weekly on every plan, even if you pay for daily rankings
• Skip it if you need rankings in Looker Studio or other tools, as Search Console is the only integration listed

SE Ranking

• Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
• White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
• Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
• Payments are non-refundable except where the service was not delivered as promised.

Zutrix

• There is no free plan or free trial; Agency can be tried for 7 days for $7, and new subscriptions have a 7-day money-back guarantee.
• The headline prices are for weekly checks; daily checks cost more, from $29 for Starter to $599 for Enterprise.
• AI visibility is checked weekly on every plan, whatever the ranking frequency.
• White-label reports start at Agency; Starter allows 2 users and 100-page site audits.

SE Ranking

Rank Tracker

Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.

Keyword, competitor and backlink research

Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.

Website audit

Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.

AI visibility tracking

Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.

Reports and local SEO

Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.

API and MCP

Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.

Zutrix

Google rank tracking

Checks the top 100 Google results (10 pages) weekly or daily, on mobile and desktop, in any country or city, with competitor tracking.

AI Search Visibility

Checks every tracked keyword weekly across eight AI models, among them Claude, GPT, Gemini and Llama, with a 0-100 score and sentiment.

Keyword research

Keyword suggestions with search volume, difficulty and competitor keywords, plus keywords pulled from Google Search Console.

Backlink monitoring

Tracks 10,000 to 150,000 backlinks by plan, with alerts for new and lost links and a disavow tool for toxic ones.

Site audit

More than 200 technical checks, Core Web Vitals monitoring and crawl error detection, from 100 to 750 pages per audit.

Content editor and tracker

Magic Content drafts and scores pages against those that rank; Content Tracker ties each page edit to ranking changes.

SE Ranking

• Core$103.20

  per month, billed annually ($129 billed monthly)

  1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.

• Growth$223.20

  per month, billed annually ($279 billed monthly)

  3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.

• EnterpriseCustom

  Custom limits and terms, full API and advanced integrations, through sales.

Zutrix

• Starter$19

  per month for 250 keywords checked weekly, billed monthly

  2 users, unlimited projects, AI visibility, 5 content editor credits, 10,000 backlinks and 100-page audits. Daily checks: $29 a month.

• Pro$49

  per month for 1,000 keywords checked weekly, billed monthly

  3 users, custom reports, alerts, public live links and 25,000 backlinks. Daily checks: $89 a month.

• Agency$89

  per month for 2,500 keywords checked weekly, billed monthly

  10 users, white label, embeddable widgets, 75,000 backlinks and 500-page audits. Daily checks: $149 a month.

• Enterprise$149

  per month for 10,000 keywords checked weekly, billed monthly

  20 users, a dedicated SEO expert, priority support, advanced API access and 150,000 backlinks. Daily checks: $599 a month.

SE Ranking

• Annual discount

  Save 20% with annual billing

  SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.

Zutrix

• Annual discount

  Save with yearly billing

  Zutrix's pricing page advertises 20% off for yearly billing; its price data puts Starter with weekly checks at $190 a year instead of $19 a month.

• Other savings

  Agency plan for 7 days for $7

  Zutrix's pricing page offers a 7-day trial of the Agency plan for $7.