Sendcloud vs Wuunder (2026): which should you pick?
As of Nov 13, 2026, Sendcloud grades higher than Wuunder: 2.2 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Sendcloud grades higher on the free plan and features. Wuunder grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Sendcloud
European shipping platform for labels, tracking and returns
Wuunder
Checkout and multi-carrier shipping platform for online stores
Which one is for you
Pick Sendcloud if
- Fits if you sell from Europe and ship with DPD, GLS or DHL
- Works for shops selling on Bol, Amazon and Etsy alongside their own store
Look elsewhere if
- Pricey if you ship a lot, since every label adds €0.10 on Lite on top of the plan, and €0.15 past the plan's limit
- Not for you if you ship from the US, as its pages only name European countries and the UK
- Tight if you want a branded tracking page or returns portal on Lite, since they start on Growth at €87
- Tight if you stay free, as Free stops at 20 parcels a month, 1 user and 2 shop integrations
- Watch out: Lite allows 3 users, 3 integrations and 5 shipping rules, and postage is paid on top
Pick Wuunder if
- Fits if you run a webshop in the Netherlands or nearby and want several carriers in one place
- Works for stores that want delivery options at checkout and have volume to match the label caps
Look elsewhere if
- Pricey if you ship little: €35 a month plus €0.10 a label before the carrier's own price
- Tight if you ship more than 7,500 labels a year on Essential
- Not for you if you want a free plan or trial: none is listed
- Watch out: the parcel shop locator and branded checkout start on Scale at €745
- Watch out: the pages default to Dutch, and a yearly contract is the route to the 20% discount
How we grade them
| 2.2GPASendcloudFair | 1.8GPAWuunderWeak | |
|---|---|---|
| Value for money | DLite is €28 a month billed yearly plus €0.10 a label, so 200 parcels a month comes to €48, in euros. That's well above what this category usually charges, and the branded tracking page and returns portal need Growth: €87 plus €0.09 a label, €105 at 200 parcels. | CEssential is €35 a month plus €0.10 per label, roughly $38 against a $19.99 middle for shipping tools. Parcel shop locator and branded checkout sit on Scale at €745. |
| Free plan and trial | CA free plan covers 20 parcels a month for 1 user and 2 shop integrations, with no courier contract needed. A working shop passes 20 fast, though the paid plans have a 14-day trial with no card. | FNo free plan and no trial are listed on the pricing page. |
| Features | B170+ carriers on Sendcloud's rates or your own contract, 100+ shop and marketplace integrations, shipping rules, pick and pack, tracking by email, text and WhatsApp, a returns portal and a service point picker for your checkout. The whole job. | CLabels across carriers, checkout delivery options, shipping rules, track and trace and returns. But Essential allows 2 carriers and 5 rules, and the checkout extras start higher up. |
| Ease of use | CNo store rating on record. It's a web app, and you connect your shops, choose carriers and write shipping rules before it saves you time. Lite allows 5 rules, which keeps things simple but small. | CNo store rating on record. You connect your shop and carrier contracts, then set up shipping rules. |
| Platforms and integrations | BWeb only, with 100+ integrations including Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop and Odoo. No phone or desktop app is listed, so it stops at a B. | BWeb dashboard with WooCommerce, Magento and Shopify Plus connections and carriers such as DHL, PostNL, Colissimo and Royal Mail. No desktop or phone app. |
| Best for | shipping for online shops in Europe | multi-carrier labels for European webshops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Sendcloud and Wuunder. How we grade
Price against what you get
Sendcloud starts at about $31.28 a month and scores 2.7 out of 4 on features, ease of use and platforms. Wuunder starts at about $39.10 a month and scores 2.3.
Sendcloud scores higher and starts $7.82 a month lower. Of the other shipping software on the chart, 3 score higher than Sendcloud for less, and 11 score higher than Wuunder for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Sendcloud also covers reports, whatsApp messaging and review collection.
- Wuunder also covers online store.
At a glance
| Sendcloud | Wuunder | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label | €35 per month, plus €0.10 per label |
| Free plan | Up to 20 parcels a month with no subscription fee and no courier contract needed, 1 user and up to 2 shop integrations. | None |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Made by | Sendcloud | Wuunder |
| Price read from | sendcloud.com | wuunder.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Sendcloud
- Every paid plan adds a fee per label, from €0.10 on Lite to €0.07 on Pro, plus €0.15 a label beyond the plan's monthly limit.
- Postage is paid on top; the homepage shows Sendcloud rates from €3.38 for DPD and €9.00 for UPS.
- Prices are in euros, and its pages name launches in the Netherlands, Belgium, Germany, France, Spain, Italy and the UK.
- The branded tracking page and returns portal start at Growth; Lite sends plain tracking messages only.
Wuunder
- Prices are in euros, and a yearly contract is listed as 20% off the monthly fee.
- Each plan caps labels per year, and every label also costs €0.08 to €0.10 on top of the monthly fee.
- Parcel shop locator, branded checkout and nominated day delivery start on the Scale plan.
- The site and pricing page default to Dutch, and the only platform listed is the web dashboard.
Key features
Sendcloud
- Carrier choice and rates
- Connects to 170+ carriers, such as DPD, GLS, DHL, UPS and FedEx. You can ship on Sendcloud's pre-negotiated rates or add your own contract on any plan.
- Shop and marketplace integrations
- 100+ integrations bring in orders from Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop, Bol and ERPs such as Odoo and Exact Online.
- Shipping rules and pick and pack
- Rules pick a carrier and box for each order (5 on Lite, 10 on Growth, unlimited above). Packing slips, picking lists and item scanning help with packing.
- Branded tracking messages
- Tracking notifications go out by email, text and WhatsApp, in 2 languages on Lite and 8 on Growth, which also adds a branded tracking page and review requests.
- Returns portal
- Growth adds a branded return portal with return rules; Premium adds advanced returns management, QR code returns and paid returns.
- Checkout and service points
- A service point picker for your checkout comes with every paid plan; Pro adds delivery options and delivery date estimates in the checkout.
Wuunder
- Multi-carrier labels
- Books and prints labels across carriers from one system, from letterbox parcels to pallets, using Wuunder's rate database or your own carrier contracts.
- Delivery options at checkout
- Wuunder Checkout, formerly Paazl Checkout, shows delivery choices and parcel shops. Higher plans add nominated day delivery and expected delivery dates.
- Shipping rules and optimization
- Automated shipping rules and rate and transit-time optimization pick a carrier per order. The Scale plan adds PuzzlPack packaging optimization.
- Track and trace messages
- Proactive shipment updates and branded emails go to customers, with carrier statistics available on the Scale plan.
- Returns
- Return labels and return shipping are included from the Essential plan, and a separate returns module covers label-free returns and return rules.
Plans
Sendcloud
Free€0
Up to 20 parcels a month, 1 user and 2 shop integrations, using Sendcloud's rates or your own contract.
Lite€28
per month, billed yearly (€35 billed monthly), plus €0.10 per label
Up to 4,800 labels a year, 3 users, 3 integrations, 5 shipping rules, tracking messages in 2 languages.
Growth€87
per month, billed yearly (€109 billed monthly), plus €0.09 per label
Up to 12,000 labels a year, 5 users, branded tracking page and return portal, review requests, phone support.
Premium€175
per month, billed yearly (€219 billed monthly), plus €0.08 per label
Up to 120,000 labels a year, 10 users, unlimited integrations and rules, advanced returns and shipping analytics.
Pro€639
per month, billed yearly (€799 billed monthly), plus €0.07 per label
Up to 360,000 labels a year, unlimited users, checkout delivery options and a success manager. Sold through sales.
EnterpriseCustom
Tailored setups for brands, 3PLs, marketplaces and carriers, with extended support hours.
Wuunder
Essential€35
per month for up to 7,500 labels a year
€0.10 per label, 2 carriers, 1 user, 5 automated shipping rules, your own carrier contracts, track and trace, return labels.
Growth€150
per month for up to 30,000 labels a year
€0.09 per label, 3 carriers, 5 users, 1 warehouse and 1 webshop, checkout technology, 15 shipping rules, ERP and WMS integration.
Scale€745
per month for up to 120,000 labels a year
€0.08 per label, 5 carriers, 10 users, 5 warehouses and webshops, parcel shop locator, branded checkout, multi-parcel shipments.
EnterpriseCustom
Above 120,000 shipments a year: more than 5 carriers, unlimited users, custom integrations, an account manager and 24/7 support.
Ways to pay less
Sendcloud
- Annual discount
20% off with yearly billing
Paying yearly takes 20% off each plan, for example Lite at €28 a month instead of €35.
Wuunder
- Annual discount
20% off the monthly fee on a yearly contract
The pricing page has a Monthly/Yearly toggle marked -20%, so a yearly contract lowers the monthly platform fee.
Common questions
Which is cheaper, Sendcloud or Wuunder?
As of Nov 13, 2026, Sendcloud is cheaper to start with: about $31.28 a month, against about $39.10 a month for Wuunder. Sendcloud starts at €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label, and Wuunder starts at €35 per month, plus €0.10 per label.
Which has a free plan, Sendcloud or Wuunder?
As of Nov 13, 2026, only Sendcloud has a free plan. Wuunder does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.