Serpnest vs Wincher (2026): which should you pick?

Pick Serpnest if

• Fits if you want an API for your own reports on a $9 plan
• Works for freelancers tracking a few hundred keywords across lots of small sites

Look elsewhere if

• Skip it if you need rankings outside Google, as the FAQ names only Google while the features page adds Bing, Yahoo, Baidu and YouTube
• Tight if you track desktop and mobile, since each keyword then counts twice and halves the plan
• Not for you if you want refunds, as the current billing period isn't refunded
• Not for you if you want a desktop or phone app, as it's web only with no named integrations
• Pricey if you go past 5,000 keywords, as the custom builder runs up to $2,050 a month for 50,000

Pick Wincher if

• Fits if you want daily rankings without paying for a full suite
• Works for businesses that track how they rank on Google Maps in a few places

Look elsewhere if

• Pricey if you want the API, Looker Studio or white-label reports, which start on Standard at $89 a month
• Skip it if you need deep keyword research, as tracking is the point here
• Tight if you track lots of places, as 25 local credits are included and more cost €10 per 500
• Watch out: there's no free plan, only a 7-day trial, and refunds cover 7 days on a first purchase
• Tight if you share it, as Basic has one user, and each plan's price rises with its keyword count

Serpnest

• Its pages disagree on coverage: the FAQ names Google and Google My Business only, while the features page also lists Bing, Yahoo, Baidu and YouTube.
• Tracking a keyword on desktop and mobile uses two keyword credits, which halves a plan's count.
• The cancellation policy says there are no refunds for the current billing period.
• Plans above 5,000 keywords come from a custom plan builder that stops at 50,000 keywords ($2,050 a month).

Wincher

• There is no free plan, only the 7-day trial and some free stand-alone tools; refunds cover 7 days on the first purchase.
• Basic has one user and 10 websites, with no API, Looker Studio or white-label reports; those start at Standard for $89 a month.
• Local tracking runs on credits: 25 are included, and extra credits cost €10 per 500.
• Each plan's price rises with its keyword count; above 50,000 keywords is a custom quote.

Serpnest

Daily and on-demand checks

Positions update every 24 hours, and a one-click check fetches a keyword's current position whenever you need it.

Location and device tracking

Track rankings for a precise location on desktop, mobile or both; tracking both counts as two keywords.

Competitor tracking

Follow competitors' positions on the same keywords, with graphs comparing them against your own site.

White-label and email reports

Reports carry your own branding and can be emailed to anyone on a schedule you set, or shared as a live link.

Trigger-based alerts

Set conditions for ranking changes and get an email or dashboard notification when they are met.

Project folders

Group many domains into folders, and share projects in bulk through one link.

Wincher

Daily rank tracking

Rankings update every day by device and location, with SERP features, keyword groups and annotations. On-demand updates start at Standard.

Competitor tracking

Follow 5, 10 or 20 competitors per website depending on plan, with suggested competitors and, from Standard, share of voice.

Local rank tracker

Tracks positions on Google Maps for any number of locations, updated weekly and paid for with credits.

Keyword Explorer

Unlimited daily lookups with related keywords (50 to 500 per search by plan), AI keyword suggestions and, from Standard, keyword gap.

On-page checks and content outlines

An on-page SEO checker, a benchmark against the pages that already rank, and an AI content outliner on every plan.

PDF reports

On-demand and scheduled PDF reports on every plan; white-label reports start at Standard.

Serpnest

• Starter$9

  per month for 100 keywords tracked daily, billed monthly

  Unlimited domains, daily and on-demand checks, competitor tracking, white-label email reports, alerts, folders and the API.

• Professional$39

  per month for 500 keywords tracked daily, billed monthly

  The same features as Starter, for 500 keywords.

• Enterprise$119

  per month for 2,000 keywords tracked daily, billed monthly

  The same features as Starter, for 2,000 keywords.

• Custom$289

  per month for 5,000 keywords tracked daily, billed monthly

  The entry step of the custom plan builder, which goes up to 50,000 keywords; 10,000 keywords cost $495 a month.

Wincher

• Basic$49

  per month for 500 keywords, billed monthly

  1 user, up to 10 websites, daily updates and 5 competitors per site. The price rises with the number of keywords tracked.

• Standard$89

  per month for 1,000 keywords, billed monthly

  Unlimited websites, multiple users, on-demand updates, share of voice, keyword gap, white-label reports, Looker Studio and the API.

• Professional$319

  per month for 5,000 keywords, billed monthly

  Everything in Standard plus external users, project permissions, 20 competitors per site and a key account manager.

• CustomCustom

  For tracking more than 50,000 keywords, quoted by the support team.

Serpnest

• Annual discount

  Two months free with yearly billing

  Serpnest's pricing page gives two months free on yearly plans: Starter is $90 a year instead of $108, and Professional $390 instead of $468.

Wincher

• Annual discount

  Two months free with annual billing

  Wincher's help center says an annual subscription gives two months free compared with paying monthly.