Pro Rank Tracker vs Serpnest (2026): which should you pick?
As of Oct 24, 2026, we pick Pro Rank Tracker: it is third in our ranking of rank trackers, and they share a 2.4 GPA.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Pro Rank Tracker grades higher on features. Serpnest grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Pro Rank Tracker
Daily top-100 rank tracker for Google, Maps, YouTube and AI answers
Serpnest
Daily rank tracker priced by keywords, with API on every plan
Which one is for you
Pick Pro Rank Tracker if
- Fits if you send clients ranking reports under your own brand
- Works for local work that means checking Google Maps and the 3-pack every day
Look elsewhere if
- Tight if you track many places and devices, since each combination is another term, and AI prompts count twice
- Pricey if you need the API, on-demand updates or unlimited users, as they start at $179 a month
- Skip it if you might cancel early, as payment is upfront with no prorated refunds
- Watch out: Looker Studio and the branded MyRanks client app start at Pro, $134 a month yearly
- Watch out: you can only sign up on the website, as the mobile apps don't allow it
Pick Serpnest if
- Fits if you want an API for your own reports on a $9 plan
- Works for freelancers tracking a few hundred keywords across lots of small sites
Look elsewhere if
- Skip it if you need rankings outside Google, as the FAQ names only Google while the features page adds Bing, Yahoo, Baidu and YouTube
- Tight if you track desktop and mobile, since each keyword then counts twice and halves the plan
- Not for you if you want refunds, as the current billing period isn't refunded
- Not for you if you want a desktop or phone app, as it's web only with no named integrations
- Pricey if you go past 5,000 keywords, as the custom builder runs up to $2,050 a month for 50,000
How we grade them
| 2.4GPAPro Rank TrackerFair | 2.4GPASerpnestFair | |
|---|---|---|
| Value for money | CStarter is $89 a month for 1,000 terms on yearly billing, $99 monthly. That's in the dearer part of what rank trackers charge, short of the dearest tenth, and it covers Maps and AI tracking too. The API waits on Agency at $179. | BStarter is $9 a month for 100 daily keywords, or $90 a year, inside the cheapest quarter of rank trackers, with the API and white-label reports included. Desktop plus mobile counts as two keywords. |
| Free plan and trial | CNo free plan, but a 7-day trial tracking 100 terms with every premium feature on, and no card needed. | CNo free plan, but a 14-day trial with no card needed. Once you pay, the terms say there are no refunds for the current billing period. |
| Features | BDaily top-100 Google tracking anywhere, local 3-pack and Maps positions, YouTube, AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, Perplexity and Grok, plus scheduled and white-label reports. It covers the whole job. | CDaily checks with on-demand refreshes, precise locations, competitors, white-label reports, alerts and folders. But the FAQ names only Google and Google My Business while the features page adds Bing, Yahoo, Baidu and YouTube, so you can't be sure what's covered. |
| Ease of use | CNo rating on record. You set up projects, places and devices, and you need to get your head round terms before you know what a plan holds. | CNo rating on record. Nothing unusual to learn, but you still add domains, keywords, places and competitors before the graphs fill in. |
| Platforms and integrations | BWeb, plus iPhone and Android apps on every plan, though you can only sign up on the website. Reports go to Looker Studio, Google Sheets, Google Drive and Dropbox, and the API starts at Agency. No desktop app. | BWeb only, with no desktop or phone app and no named integrations. The API is included on every plan, from the $9 one up. |
| Best for | agencies tracking Google, Maps and AI answers daily | daily rank tracking with an API on every plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Pro Rank Tracker and Serpnest. How we grade
Price against what you get
Pro Rank Tracker starts at $89 a month and scores 2.7 out of 4 on features, ease of use and platforms. Serpnest starts at $9 a month and scores 2.3.
Pro Rank Tracker scores higher, and starts $80 a month higher: the question is whether the extra is worth that to you. Of the other rank trackers on the chart, none scores higher than Pro Rank Tracker for less, and 1 scores higher than Serpnest for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Pro Rank Tracker also covers keyword research and AI search visibility.
At a glance
| Pro Rank Tracker | Serpnest | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $89 per month for 1,000 terms, billed annually ($99 billed monthly) | $9 per month for 100 keywords tracked daily, billed monthly |
| Free plan | None | None |
| Free trial | 7-day free trial tracking 100 terms with all premium features, no credit card required | 14-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Pro Rank Tracker | Serpnest.com |
| Price read from | proranktracker.com | serpnest.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Pro Rank Tracker
- Plans count terms: each keyword, URL, engine, location and device combination is one term, and each AI prompt uses two.
- API access, on-demand updates and unlimited users start at Agency; Pro allows 10 users.
- Payment is upfront for a month or a year, with no prorated refunds on cancelling or downgrading.
- Accounts can only be created on the website; the mobile apps do not allow sign-up.
Serpnest
- Its pages disagree on coverage: the FAQ names Google and Google My Business only, while the features page also lists Bing, Yahoo, Baidu and YouTube.
- Tracking a keyword on desktop and mobile uses two keyword credits, which halves a plan's count.
- The cancellation policy says there are no refunds for the current billing period.
- Plans above 5,000 keywords come from a custom plan builder that stops at 50,000 keywords ($2,050 a month).
Key features
Pro Rank Tracker
- Daily top-100 tracking
- Google rankings to the top 100 every day on desktop and mobile, in any location and language, plus YouTube and Google video results.
- Local and Maps tracking
- Tracks Google Business Profile listings in the local 3-pack and in the top 100 Maps results.
- AI platform tracking
- Tracks prompts in Google AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, Perplexity and Grok; each prompt uses two terms.
- Reports and alerts
- Unlimited, scheduled and white-label reports, shared live reports and alerts, saved to Dropbox, Google Drive or Google Sheets.
- Mobile apps
- The PRT app for iOS and Android comes with every plan; MyRanks, a branded rankings app for clients, starts at Pro.
- Research tools
- Full top-100 SERPs for competitor analysis, ranking discovery, keyword suggestions, Google search volume and estimated YouTube volume.
Serpnest
- Daily and on-demand checks
- Positions update every 24 hours, and a one-click check fetches a keyword's current position whenever you need it.
- Location and device tracking
- Track rankings for a precise location on desktop, mobile or both; tracking both counts as two keywords.
- Competitor tracking
- Follow competitors' positions on the same keywords, with graphs comparing them against your own site.
- White-label and email reports
- Reports carry your own branding and can be emailed to anyone on a schedule you set, or shared as a live link.
- Trigger-based alerts
- Set conditions for ranking changes and get an email or dashboard notification when they are met.
- Project folders
- Group many domains into folders, and share projects in bulk through one link.
Plans
Pro Rank Tracker
Starter$89
per month for 1,000 terms, billed annually ($99 monthly)
Daily top-100 updates, local, mobile and Maps tracking, AI Overviews, AI Mode and other AI platforms, unlimited URLs and projects.
Pro$134
per month for 2,000 terms, billed annually ($149 monthly)
Adds Looker Studio, the MyRanks branded client app, 10 users, 10,000 instant checks and unlimited reports.
Agency$179
per month for 3,000 terms, billed annually ($199 monthly)
Adds API access, on-demand updates, unlimited users and a dedicated CSM. The price rises with terms: $494 a month at 10,000, billed annually.
CustomCustom
Above 20,000 terms, quoted on request.
Serpnest
Starter$9
per month for 100 keywords tracked daily, billed monthly
Unlimited domains, daily and on-demand checks, competitor tracking, white-label email reports, alerts, folders and the API.
Professional$39
per month for 500 keywords tracked daily, billed monthly
The same features as Starter, for 500 keywords.
Enterprise$119
per month for 2,000 keywords tracked daily, billed monthly
The same features as Starter, for 2,000 keywords.
Custom$289
per month for 5,000 keywords tracked daily, billed monthly
The entry step of the custom plan builder, which goes up to 50,000 keywords; 10,000 keywords cost $495 a month.
Ways to pay less
Pro Rank Tracker
- Annual discount
10% off with annual billing
PRT's pricing page takes 10% off for annual billing: Starter is $89 a month instead of $99, and Agency at 3,000 terms is $179 instead of $199.
Serpnest
- Annual discount
Two months free with yearly billing
Serpnest's pricing page gives two months free on yearly plans: Starter is $90 a year instead of $108, and Professional $390 instead of $468.
Common questions
Which is cheaper, Pro Rank Tracker or Serpnest?
As of Oct 23, 2026, Serpnest is cheaper to start with: $9 a month, against $89 a month for Pro Rank Tracker. Pro Rank Tracker starts at $89 per month for 1,000 terms, billed annually ($99 billed monthly), and Serpnest starts at $9 per month for 100 keywords tracked daily, billed monthly.
Which has a free plan, Pro Rank Tracker or Serpnest?
As of Oct 23, 2026, neither Pro Rank Tracker nor Serpnest has a free plan. Both have a free trial.
Which platforms do Pro Rank Tracker and Serpnest run on?
As of Oct 23, 2026, only Pro Rank Tracker lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.