Serpnest vs Zutrix (2026): which should you pick?

Pick Serpnest if

• Fits if you want an API for your own reports on a $9 plan
• Works for freelancers tracking a few hundred keywords across lots of small sites

Look elsewhere if

• Skip it if you need rankings outside Google, as the FAQ names only Google while the features page adds Bing, Yahoo, Baidu and YouTube
• Tight if you track desktop and mobile, since each keyword then counts twice and halves the plan
• Not for you if you want refunds, as the current billing period isn't refunded
• Not for you if you want a desktop or phone app, as it's web only with no named integrations
• Pricey if you go past 5,000 keywords, as the custom builder runs up to $2,050 a month for 50,000

Pick Zutrix if

• Fits if weekly checks are enough and you want the bill under $20 a month
• Works for you if you want rankings, backlinks and audits in one account

Look elsewhere if

• Not for you if you want to try it free, as there's no free plan or trial, only a $7 week on Agency
• Pricey if you need daily checks on a big list, at $599 a month on Enterprise against $149 for weekly
• Tight if you need white-label reports, which start at Agency; Starter has 2 users and 100-page audits
• Watch out: AI visibility is checked weekly on every plan, even if you pay for daily rankings
• Skip it if you need rankings in Looker Studio or other tools, as Search Console is the only integration listed

Serpnest

• Its pages disagree on coverage: the FAQ names Google and Google My Business only, while the features page also lists Bing, Yahoo, Baidu and YouTube.
• Tracking a keyword on desktop and mobile uses two keyword credits, which halves a plan's count.
• The cancellation policy says there are no refunds for the current billing period.
• Plans above 5,000 keywords come from a custom plan builder that stops at 50,000 keywords ($2,050 a month).

Zutrix

• There is no free plan or free trial; Agency can be tried for 7 days for $7, and new subscriptions have a 7-day money-back guarantee.
• The headline prices are for weekly checks; daily checks cost more, from $29 for Starter to $599 for Enterprise.
• AI visibility is checked weekly on every plan, whatever the ranking frequency.
• White-label reports start at Agency; Starter allows 2 users and 100-page site audits.

Serpnest

Daily and on-demand checks

Positions update every 24 hours, and a one-click check fetches a keyword's current position whenever you need it.

Location and device tracking

Track rankings for a precise location on desktop, mobile or both; tracking both counts as two keywords.

Competitor tracking

Follow competitors' positions on the same keywords, with graphs comparing them against your own site.

White-label and email reports

Reports carry your own branding and can be emailed to anyone on a schedule you set, or shared as a live link.

Trigger-based alerts

Set conditions for ranking changes and get an email or dashboard notification when they are met.

Project folders

Group many domains into folders, and share projects in bulk through one link.

Zutrix

Google rank tracking

Checks the top 100 Google results (10 pages) weekly or daily, on mobile and desktop, in any country or city, with competitor tracking.

AI Search Visibility

Checks every tracked keyword weekly across eight AI models, among them Claude, GPT, Gemini and Llama, with a 0-100 score and sentiment.

Keyword research

Keyword suggestions with search volume, difficulty and competitor keywords, plus keywords pulled from Google Search Console.

Backlink monitoring

Tracks 10,000 to 150,000 backlinks by plan, with alerts for new and lost links and a disavow tool for toxic ones.

Site audit

More than 200 technical checks, Core Web Vitals monitoring and crawl error detection, from 100 to 750 pages per audit.

Content editor and tracker

Magic Content drafts and scores pages against those that rank; Content Tracker ties each page edit to ranking changes.

Serpnest

• Starter$9

  per month for 100 keywords tracked daily, billed monthly

  Unlimited domains, daily and on-demand checks, competitor tracking, white-label email reports, alerts, folders and the API.

• Professional$39

  per month for 500 keywords tracked daily, billed monthly

  The same features as Starter, for 500 keywords.

• Enterprise$119

  per month for 2,000 keywords tracked daily, billed monthly

  The same features as Starter, for 2,000 keywords.

• Custom$289

  per month for 5,000 keywords tracked daily, billed monthly

  The entry step of the custom plan builder, which goes up to 50,000 keywords; 10,000 keywords cost $495 a month.

Zutrix

• Starter$19

  per month for 250 keywords checked weekly, billed monthly

  2 users, unlimited projects, AI visibility, 5 content editor credits, 10,000 backlinks and 100-page audits. Daily checks: $29 a month.

• Pro$49

  per month for 1,000 keywords checked weekly, billed monthly

  3 users, custom reports, alerts, public live links and 25,000 backlinks. Daily checks: $89 a month.

• Agency$89

  per month for 2,500 keywords checked weekly, billed monthly

  10 users, white label, embeddable widgets, 75,000 backlinks and 500-page audits. Daily checks: $149 a month.

• Enterprise$149

  per month for 10,000 keywords checked weekly, billed monthly

  20 users, a dedicated SEO expert, priority support, advanced API access and 150,000 backlinks. Daily checks: $599 a month.

Serpnest

• Annual discount

  Two months free with yearly billing

  Serpnest's pricing page gives two months free on yearly plans: Starter is $90 a year instead of $108, and Professional $390 instead of $468.

Zutrix

• Annual discount

  Save with yearly billing

  Zutrix's pricing page advertises 20% off for yearly billing; its price data puts Starter with weekly checks at $190 a year instead of $19 a month.

• Other savings

  Agency plan for 7 days for $7

  Zutrix's pricing page offers a 7-day trial of the Agency plan for $7.