SERPtag vs Wincher (2026): which should you pick?

Pick SERPtag if

• Fits if you run a small site and a weekly ranking check is enough
• Works for freelancers who want to see whether ChatGPT or Perplexity mention them in the same tool

Look elsewhere if

• Pricey if you need daily checks, since Growth goes from $39 to $189 a month paid monthly
• Tight if you want the API, MCP server, custom-branded reports or 10 users, which only come with Agency
• Not for you if you want a free plan to keep, as there's only the 7-day trial and a few single-use tools
• Tight if you're on Starter, which stops at 5 projects and 20 AI analysis credits
• Watch out: the pricing page shows pounds by default, and you have to switch it to see dollars

Pick Wincher if

• Fits if you want daily rankings without paying for a full suite
• Works for businesses that track how they rank on Google Maps in a few places

Look elsewhere if

• Pricey if you want the API, Looker Studio or white-label reports, which start on Standard at $89 a month
• Skip it if you need deep keyword research, as tracking is the point here
• Tight if you track lots of places, as 25 local credits are included and more cost €10 per 500
• Watch out: there's no free plan, only a 7-day trial, and refunds cover 7 days on a first purchase
• Tight if you share it, as Basic has one user, and each plan's price rises with its keyword count

SERPtag

• Daily checks cost three to almost five times the weekly price on the same plan: Growth is $39 a month weekly but $189 daily.
• The pricing page shows pounds by default with a switch to dollars; the dollar figures here are from that switch.
• API and MCP access, custom-branded reports and 10 users come only with Agency.
• There is no free plan beyond the 7-day trial and a few free single-use tools.

Wincher

• There is no free plan, only the 7-day trial and some free stand-alone tools; refunds cover 7 days on the first purchase.
• Basic has one user and 10 websites, with no API, Looker Studio or white-label reports; those start at Standard for $89 a month.
• Local tracking runs on credits: 25 are included, and extra credits cost €10 per 500.
• Each plan's price rises with its keyword count; above 50,000 keywords is a custom quote.

SERPtag

Rank tracking by country and city

Track Google, Bing and Yahoo positions on desktop and mobile in 190+ countries, down to cities, with position history for each keyword.

AI visibility tracking

Included on every plan: checks whether AI assistants such as ChatGPT, Claude, Gemini and Perplexity mention your brand.

Baidu rank tracker

A separate tracker for Baidu rankings across China by city, listed among SERPtag's tools.

Keyword research and AI insights

Keyword planner credits on every plan, and AI analysis credits for ranking trends and SEO suggestions, unlimited on Agency.

Reports, alerts and live sharing

Email alerts on ranking changes, live sharing links for clients from Pro, and white-label reports that gain custom branding on Agency.

API and MCP server

The Agency plan connects ranking data to developer tools and AI coding assistants through an API and an MCP server.

Wincher

Daily rank tracking

Rankings update every day by device and location, with SERP features, keyword groups and annotations. On-demand updates start at Standard.

Competitor tracking

Follow 5, 10 or 20 competitors per website depending on plan, with suggested competitors and, from Standard, share of voice.

Local rank tracker

Tracks positions on Google Maps for any number of locations, updated weekly and paid for with credits.

Keyword Explorer

Unlimited daily lookups with related keywords (50 to 500 per search by plan), AI keyword suggestions and, from Standard, keyword gap.

On-page checks and content outlines

An on-page SEO checker, a benchmark against the pages that already rank, and an AI content outliner on every plan.

PDF reports

On-demand and scheduled PDF reports on every plan; white-label reports start at Standard.

SERPtag

• Starter$5.83

  per month, 50 keywords checked weekly, billed yearly ($7 monthly)

  5 projects, AI visibility tracking, 20 AI analysis credits, alerts and basic competitor analysis. Daily checks: $20.83 billed yearly ($25 monthly).

• Pro$13.33

  per month, 100 keywords checked weekly, billed yearly ($16 monthly)

  Unlimited projects, full competitor analysis, basic white-label reports and a live sharing link. Daily checks: $40.83 billed yearly ($49 monthly).

• Growth$32.50

  per month, 500 keywords checked weekly, billed yearly ($39 monthly)

  Advanced white-label reports, AI insights, custom notifications, 3 users and 250 AI credits. Daily checks: $157.50 billed yearly ($189 monthly).

• Agency$65.83

  per month, 2,500 keywords checked weekly, billed yearly ($79 monthly)

  Custom-branded reports, API and MCP server access, 10 users and unlimited AI credits. Daily checks: $312.50 billed yearly ($375 monthly).

• EnterpriseCustom

  Custom keyword limits and a dedicated support team, arranged through a consultation.

Wincher

• Basic$49

  per month for 500 keywords, billed monthly

  1 user, up to 10 websites, daily updates and 5 competitors per site. The price rises with the number of keywords tracked.

• Standard$89

  per month for 1,000 keywords, billed monthly

  Unlimited websites, multiple users, on-demand updates, share of voice, keyword gap, white-label reports, Looker Studio and the API.

• Professional$319

  per month for 5,000 keywords, billed monthly

  Everything in Standard plus external users, project permissions, 20 competitors per site and a key account manager.

• CustomCustom

  For tracking more than 50,000 keywords, quoted by the support team.

SERPtag

• Annual discount

  Yearly billing labelled Save 20%

  SERPtag's pricing page labels yearly billing "Save 20%": Starter with weekly checks is $70 a year instead of $7 a month.

Wincher

• Annual discount

  Two months free with annual billing

  Wincher's help center says an annual subscription gives two months free compared with paying monthly.