Keyword.com vs SERPtag (2026): which should you pick?
As of Oct 23, 2026, Keyword.com and SERPtag share a 2.6 GPA, neither has a free plan, and Keyword.com starts cheaper, at $3 a month against $5.83 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Keyword.com grades higher on value for money. SERPtag grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Keyword.com
Google rank tracker and AI visibility tracker, priced by keywords
SERPtag
Low-cost rank tracker with weekly or daily checks and AI visibility
Which one is for you
Pick Keyword.com if
- Fits if you run a small site and want weekly Google rankings for a few dollars a month
- Works for clients who want a live ranking report they can open any time
Look elsewhere if
- Skip it if you need Bing, YouTube or other engines, as it tracks Google only
- Pricey if you want daily checks on a long list, at $70 a month for 500 keywords
- Tight if you want reports on your own domain, which is an extra $29 a month
- Watch out: desktop plus mobile for one phrase counts as two keywords
- Watch out: AI checks in API models like Claude or Grok cost four times the credits of ChatGPT checks
Pick SERPtag if
- Fits if you run a small site and a weekly ranking check is enough
- Works for freelancers who want to see whether ChatGPT or Perplexity mention them in the same tool
Look elsewhere if
- Pricey if you need daily checks, since Growth goes from $39 to $189 a month paid monthly
- Tight if you want the API, MCP server, custom-branded reports or 10 users, which only come with Agency
- Not for you if you want a free plan to keep, as there's only the 7-day trial and a few single-use tools
- Tight if you're on Starter, which stops at 5 projects and 20 AI analysis credits
- Watch out: the pricing page shows pounds by default, and you have to switch it to see dollars
How we grade them
| 2.6GPAKeyword.comGood | 2.6GPASERPtagGood | |
|---|---|---|
| Value for money | A$3 a month for 50 weekly keywords on yearly billing ($4 monthly), with the API, MCP, Looker Studio and unlimited sites. That's under 60% of this category's cheaper quarter ($10). Daily checks cost more: 50 keywords are $13 a month, and 500 are $70. | BStarter is $5.83 a month on yearly billing ($7 monthly) for 50 keywords checked weekly, at the very bottom of what rank trackers charge. Daily checks on the same 50 keywords are $20.83, about the category's middle, so the low price only holds if weekly is enough. |
| Free plan and trial | CNo free plan, but a 14-day trial with 100 keywords and 20 AI credits, and no card needed. | CNo free plan, but a 7-day trial that asks for no payment up front. Past that there are just a few free single-use tools. |
| Features | CWeekly or daily Google checks to the top 50 or 100, down to ZIP code, with saved results pages, share of voice, Maps tracking and AI answer tracking in ten models. The gap: rank tracking covers Google only, and no other search engine is listed. | BGoogle, Bing and Yahoo rankings on desktop and mobile in 190+ countries down to city level, AI visibility on every plan, a separate Baidu tracker, keyword research and white-label reports. It covers the whole job, though the API, MCP server and custom branding wait for Agency. |
| Ease of use | CNo rating on record. You pick weekly or daily, depth, device and place for your keywords, and desktop plus mobile for one phrase counts twice, so there's a bit to work out first. | CNo rating on record. It's a web app where you set up projects, keywords and places, and choose weekly or daily checks when you buy, before it tells you much. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Search Console, Analytics, Looker Studio, DashThis and Oviond, and has an API and an MCP server for Claude Code, Codex or Cursor. | BWeb only, with no desktop or phone app. Agency adds an API and an MCP server that works with Claude and Cursor; below that plan the listing shows nothing to connect it to. |
| Best for | Google rank tracking for small sites | weekly rank checks with AI visibility |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keyword.com and SERPtag. How we grade
Price against what you get
Keyword.com starts at $3 a month and scores 2.3 out of 4 on features, ease of use and platforms. SERPtag starts at $5.83 a month and scores 2.7.
SERPtag scores higher, and starts $2.83 a month higher: the question is whether the extra is worth that to you. Of the other rank trackers on the chart, none scores higher than Keyword.com for less, and none scores higher than SERPtag for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Keyword.com | SERPtag | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $3 per month for 50 keywords checked weekly, billed annually ($4 billed monthly) | $5.83 per month for 50 keywords checked weekly, billed yearly ($7 monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial with 100 keywords and 20 AI credits, no credit card required | 7-day free trial with no upfront payment |
| Web | ||
| Made by | Keyword.com | SERPtag |
| Price read from | keyword.com | serptag.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Keyword.com
- Rank tracking covers Google only; no other search engine is listed.
- Prices assume weekly checks; daily tracking costs about four times as much, and desktop plus mobile for one phrase counts as two keywords.
- A white-label domain for shared reports is an add-on at $29 a month or $278 a year.
- AI checks in API models such as Claude, DeepSeek or Grok cost four times the credits of chat-app engines like ChatGPT.
SERPtag
- Daily checks cost three to almost five times the weekly price on the same plan: Growth is $39 a month weekly but $189 daily.
- The pricing page shows pounds by default with a switch to dollars; the dollar figures here are from that switch.
- API and MCP access, custom-branded reports and 10 users come only with Agency.
- There is no free plan beyond the 7-day trial and a few free single-use tools.
Key features
Keyword.com
- Google rank tracking
- Weekly or daily checks to a top-50 or top-100 depth, on desktop or mobile, down to ZIP code, with as many on-demand updates a month as keywords.
- AI visibility tracking
- Tracks prompts in ChatGPT, Gemini, Copilot, AI Mode and AI Overviews, plus Claude, Perplexity Sonar, Mistral, DeepSeek and Grok through their APIs.
- Spyglass snapshots
- Shows the exact results page captured for each ranking, so a reported position can be checked against what was seen.
- Share of voice and SERP features
- See what share of organic visibility you own against competitors and which SERP features, including AI Overviews, appear for each keyword.
- Local rank tracking
- Track rankings for a chosen country, city or ZIP code, along with Google Business Profile and Google Maps positions.
- Reports, API and MCP
- Live shared reports, scheduled email reports, PDF and CSV exports, Looker Studio, an API and an MCP server for Claude Code, Codex or Cursor.
SERPtag
- Rank tracking by country and city
- Track Google, Bing and Yahoo positions on desktop and mobile in 190+ countries, down to cities, with position history for each keyword.
- AI visibility tracking
- Included on every plan: checks whether AI assistants such as ChatGPT, Claude, Gemini and Perplexity mention your brand.
- Baidu rank tracker
- A separate tracker for Baidu rankings across China by city, listed among SERPtag's tools.
- Keyword research and AI insights
- Keyword planner credits on every plan, and AI analysis credits for ranking trends and SEO suggestions, unlimited on Agency.
- Reports, alerts and live sharing
- Email alerts on ranking changes, live sharing links for clients from Pro, and white-label reports that gain custom branding on Agency.
- API and MCP server
- The Agency plan connects ranking data to developer tools and AI coding assistants through an API and an MCP server.
Plans
Keyword.com
Search Visibility$3
per month for 50 weekly keywords, billed annually ($4 monthly)
Google only. Checked daily, 50 keywords cost $13 a month billed annually ($16 monthly), and 500 cost $70. Unlimited sites, API, MCP and Looker Studio.
AI Visibility$7.83
per month for 20 AI credits, billed annually ($9.80 monthly)
AI search only: competitors, citations, sentiment, prompt research and live reports. A check costs 0.25 credit in chat apps, 1 credit in API models.
360° Visibility$26
per month for 1,000 weekly keywords, billed annually ($33 monthly)
Google and AI search with 15 AI credits. Daily checks with 150 credits cost $105 a month billed annually ($131 monthly); 10,000 daily keywords, $759.
Custom Plan$490
per month and up
Unlimited keywords and AI credits with tailored features and support, set up with the sales team.
SERPtag
Starter$5.83
per month, 50 keywords checked weekly, billed yearly ($7 monthly)
5 projects, AI visibility tracking, 20 AI analysis credits, alerts and basic competitor analysis. Daily checks: $20.83 billed yearly ($25 monthly).
Pro$13.33
per month, 100 keywords checked weekly, billed yearly ($16 monthly)
Unlimited projects, full competitor analysis, basic white-label reports and a live sharing link. Daily checks: $40.83 billed yearly ($49 monthly).
Growth$32.50
per month, 500 keywords checked weekly, billed yearly ($39 monthly)
Advanced white-label reports, AI insights, custom notifications, 3 users and 250 AI credits. Daily checks: $157.50 billed yearly ($189 monthly).
Agency$65.83
per month, 2,500 keywords checked weekly, billed yearly ($79 monthly)
Custom-branded reports, API and MCP server access, 10 users and unlimited AI credits. Daily checks: $312.50 billed yearly ($375 monthly).
EnterpriseCustom
Custom keyword limits and a dedicated support team, arranged through a consultation.
Ways to pay less
Keyword.com
- Annual discount
Save with annual billing
Keyword.com's pricing page advertises a 20% saving for annual billing; 50 weekly keywords are $36 a year instead of $4 a month.
SERPtag
- Annual discount
Yearly billing labelled Save 20%
SERPtag's pricing page labels yearly billing "Save 20%": Starter with weekly checks is $70 a year instead of $7 a month.
Common questions
Which is cheaper, Keyword.com or SERPtag?
As of Oct 23, 2026, Keyword.com is cheaper to start with: $3 a month, against $5.83 a month for SERPtag. Keyword.com starts at $3 per month for 50 keywords checked weekly, billed annually ($4 billed monthly), and SERPtag starts at $5.83 per month for 50 keywords checked weekly, billed yearly ($7 monthly).
Which has a free plan, Keyword.com or SERPtag?
As of Oct 23, 2026, neither Keyword.com nor SERPtag has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.