SEOwl vs SERPtag (2026): which should you pick?
As of Oct 23, 2026, SERPtag grades higher than SEOwl: 2.6 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
SERPtag grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SEOwl
Rank tracker that also monitors backlinks and on-page changes
SERPtag
Low-cost rank tracker with weekly or daily checks and AI visibility
Which one is for you
Pick SEOwl if
- Fits if you build links and need to know when a backlink drops or turns nofollow
- Works for freelancers watching many small sites, since websites are unlimited on every plan
Look elsewhere if
- Skip it if you need Bing, YouTube or AI answers tracked, as its pricing page doesn't name the engines it tracks
- Tight if you want white-label reports, which start at Pro for $65 a month; unlimited users wait on Agency at $139
- Not for you if you want signs of regular updates, as its blog stopped in December 2024 and its footer reads 2022
- Watch out: there's no free plan, only a 7-day trial before $25 a month
- Watch out: saved results pages are kept for 30 days only
Pick SERPtag if
- Fits if you run a small site and a weekly ranking check is enough
- Works for freelancers who want to see whether ChatGPT or Perplexity mention them in the same tool
Look elsewhere if
- Pricey if you need daily checks, since Growth goes from $39 to $189 a month paid monthly
- Tight if you want the API, MCP server, custom-branded reports or 10 users, which only come with Agency
- Not for you if you want a free plan to keep, as there's only the 7-day trial and a few single-use tools
- Tight if you're on Starter, which stops at 5 projects and 20 AI analysis credits
- Watch out: the pricing page shows pounds by default, and you have to switch it to see dollars
How we grade them
| 2.2GPASEOwlFair | 2.6GPASERPtagGood | |
|---|---|---|
| Value for money | CSolo 250 is $25 a month for 250 daily keywords, 2,500 monitored backlinks and 250 watched pages, with two months free on yearly billing. That's in the middle of what rank trackers charge, with backlink and page checks in the same plan. | BStarter is $5.83 a month on yearly billing ($7 monthly) for 50 keywords checked weekly, at the very bottom of what rank trackers charge. Daily checks on the same 50 keywords are $20.83, about the category's middle, so the low price only holds if weekly is enough. |
| Free plan and trial | CNo free plan, but a 7-day trial with no card needed. A few free stand-alone tools, like a bulk rank checker, sit on the site too. | CNo free plan, but a 7-day trial that asks for no payment up front. Past that there are just a few free single-use tools. |
| Features | CDaily desktop and mobile rankings, local or national, on-demand refreshes, 30 days of saved results pages with a diff, daily backlink checks and hourly page monitoring. The gap: its pricing page doesn't name which search engines it tracks. | BGoogle, Bing and Yahoo rankings on desktop and mobile in 190+ countries down to city level, AI visibility on every plan, a separate Baidu tracker, keyword research and white-label reports. It covers the whole job, though the API, MCP server and custom branding wait for Agency. |
| Ease of use | CNo rating on record. You add sites, keywords, backlinks and pages to watch, then set alerts and build reports in a drag-and-drop designer. | CNo rating on record. It's a web app where you set up projects, keywords and places, and choose weekly or daily checks when you buy, before it tells you much. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Google Analytics, Search Console, Data Studio, Slack, DomDetailer and Zapier, and has an API. | BWeb only, with no desktop or phone app. Agency adds an API and an MCP server that works with Claude and Cursor; below that plan the listing shows nothing to connect it to. |
| Best for | rankings, backlinks and page changes watched in one tool | weekly rank checks with AI visibility |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SEOwl and SERPtag. How we grade
Price against what you get
SEOwl starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. SERPtag starts at $5.83 a month and scores 2.7.
SERPtag scores higher and starts $19.17 a month lower. Of the other rank trackers on the chart, 4 score higher than SEOwl for less, and none scores higher than SERPtag for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SEOwl also covers site audit and backlink analysis.
- SERPtag also covers keyword research and AI search visibility.
At a glance
| SEOwl | SERPtag | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month for 250 keywords, billed monthly | $5.83 per month for 50 keywords checked weekly, billed yearly ($7 monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial, no credit card required | 7-day free trial with no upfront payment |
| Web | ||
| Made by | SEOwl | SERPtag |
| Price read from | seowl.co | serptag.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
SEOwl
- There is no free plan; after the 7-day trial the cheapest plan is $25 a month for 250 keywords.
- White-label reports start at Pro 1000; unlimited users at Agency 3000.
- The pricing page does not name the search engines tracked beyond desktop and mobile results.
- The site's pricing footer still reads 2022 and its blog was last updated in December 2024.
SERPtag
- Daily checks cost three to almost five times the weekly price on the same plan: Growth is $39 a month weekly but $189 daily.
- The pricing page shows pounds by default with a switch to dollars; the dollar figures here are from that switch.
- API and MCP access, custom-branded reports and 10 users come only with Agency.
- There is no free plan beyond the 7-day trial and a few free single-use tools.
Key features
SEOwl
- Daily rank tracking
- Daily position checks on desktop and mobile, local or national, with on-demand refreshes, keyword groups, tags and notes.
- SERP history and diff
- View the full HTML of a results page for up to 30 days after a check, and compare two dates to see which sites moved and how titles changed.
- Backlink monitoring
- Crawls your backlinks daily to check they are live, followed and indexed, finds new ones automatically, and shows anchor text balance.
- Hourly page monitoring
- Crawls chosen pages every hour across 10+ checks of SEO elements and alerts you when a change could hurt rankings.
- Alerts and white-label reports
- Alerts by email, in the app or in Slack, and scheduled client reports built with a drag-and-drop designer and reusable templates.
- Sharing and integrations
- Read-only share links per website, extra users at no cost, Google Analytics, Search Console and Data Studio connections, and an API.
SERPtag
- Rank tracking by country and city
- Track Google, Bing and Yahoo positions on desktop and mobile in 190+ countries, down to cities, with position history for each keyword.
- AI visibility tracking
- Included on every plan: checks whether AI assistants such as ChatGPT, Claude, Gemini and Perplexity mention your brand.
- Baidu rank tracker
- A separate tracker for Baidu rankings across China by city, listed among SERPtag's tools.
- Keyword research and AI insights
- Keyword planner credits on every plan, and AI analysis credits for ranking trends and SEO suggestions, unlimited on Agency.
- Reports, alerts and live sharing
- Email alerts on ranking changes, live sharing links for clients from Pro, and white-label reports that gain custom branding on Agency.
- API and MCP server
- The Agency plan connects ranking data to developer tools and AI coding assistants through an API and an MCP server.
Plans
SEOwl
Solo 250$25
per month for 250 keywords, billed monthly
2,500 monitored backlinks, 250 monitored pages, unlimited websites, reports and alerts.
Pro 1000$65
per month for 1,000 keywords, billed monthly
10,000 backlinks and 1,000 pages, plus white-label reports.
Agency 3000$139
per month for 3,000 keywords, billed monthly
30,000 backlinks, 3,000 pages and unlimited users.
CustomCustom
Unlimited keywords, backlinks and pages within stated limits, quoted from $139 a month by email.
SERPtag
Starter$5.83
per month, 50 keywords checked weekly, billed yearly ($7 monthly)
5 projects, AI visibility tracking, 20 AI analysis credits, alerts and basic competitor analysis. Daily checks: $20.83 billed yearly ($25 monthly).
Pro$13.33
per month, 100 keywords checked weekly, billed yearly ($16 monthly)
Unlimited projects, full competitor analysis, basic white-label reports and a live sharing link. Daily checks: $40.83 billed yearly ($49 monthly).
Growth$32.50
per month, 500 keywords checked weekly, billed yearly ($39 monthly)
Advanced white-label reports, AI insights, custom notifications, 3 users and 250 AI credits. Daily checks: $157.50 billed yearly ($189 monthly).
Agency$65.83
per month, 2,500 keywords checked weekly, billed yearly ($79 monthly)
Custom-branded reports, API and MCP server access, 10 users and unlimited AI credits. Daily checks: $312.50 billed yearly ($375 monthly).
EnterpriseCustom
Custom keyword limits and a dedicated support team, arranged through a consultation.
Ways to pay less
SEOwl
- Annual discount
Two months free with yearly billing
SEOwl's pricing page says yearly billing gives two months free: Solo 250 is $250 a year instead of $25 a month.
SERPtag
- Annual discount
Yearly billing labelled Save 20%
SERPtag's pricing page labels yearly billing "Save 20%": Starter with weekly checks is $70 a year instead of $7 a month.
Common questions
Which is cheaper, SEOwl or SERPtag?
As of Oct 23, 2026, SERPtag is cheaper to start with: $5.83 a month, against $25 a month for SEOwl. SEOwl starts at $25 per month for 250 keywords, billed monthly, and SERPtag starts at $5.83 per month for 50 keywords checked weekly, billed yearly ($7 monthly).
Which has a free plan, SEOwl or SERPtag?
As of Oct 23, 2026, neither SEOwl nor SERPtag has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.