Shippo vs Veeqo
We give Shippo a 2.4 GPA and Veeqo a 3.0, out of 4.0. Shippo grades higher on features. Veeqo grades higher on value for money and the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Shippo
Multi-carrier shipping app and API, priced by labels a month
Veeqo
Amazon's free multichannel shipping app, with paid inventory tools
How we grade them
| 2.4GPAShippoFair | 3.0GPAVeeqoVery good | |
|---|---|---|
| Value for money | C200 labels a month means Pro: $17 a month billed yearly ($19 monthly), with no label fee listed on top. That's a little under the middle of what this category charges, but not in its cheapest quarter. It climbs with volume, to $179 a month at 10,000 labels. | AThe Shipping plan is $0 for unlimited shipments, users and warehouses, so 200 parcels a month costs only the postage. Carriers pay Veeqo a commission on each label instead. Free and substantial is an A. |
| Free plan and trial | CStarter is free for up to 30 labels a month and 1 user, with discounted rates, tracking and return labels. A shop that ships most days is past 30 well inside the month, and labels on your own carrier account cost 5¢ each. | AFree outright for shipping: unlimited shipments, users, products and warehouses, bulk labels, reports and the rate shopping API. Only inventory sync, digital picking and unlimited listings cost money. |
| Features | BRates from 40+ carriers, orders pulled in from Shopify, Etsy, eBay, Amazon and more, bulk labels with shipping rules, customs forms, return labels and, on Pro, branded tracking emails and pick lists. That's the whole job, plus an API. | CRate shopping across six carriers, bulk labels for up to 100 orders a click, shipping rules, protection against A-to-z claims on Amazon orders and profit reports. But nothing in the listing sends tracking emails to buyers, and stock sync needs a paid plan. |
| Ease of use | CNo store rating on record. It's a web app, and you connect your stores and set shipping rules before batch printing earns its keep. That's the ordinary amount of setup for this category. | CNo store rating on record for its iPhone app, so we go by the listing: you connect your sales channels, carriers and shipping rules before the one-click batches pay off. Usual setup for this category. |
| Platforms and integrations | BWeb only, with no phone or desktop app listed, but it connects to Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay and Amazon, and there's a shipping API. Web with integrations is a B here. | BWeb and iPhone, with Amazon, eBay, Shopify, Walmart, WooCommerce, Etsy, TikTok Shop and NetSuite, plus an API. No Android or desktop app is listed, so it stops at a B. |
| Best for | multi-carrier labels for small online shops | free shipping software for Amazon sellers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Shippo and Veeqo. How we grade
Price against what you get
Shippo starts at $17 a month and scores 2.7 out of 4 on features, ease of use and platforms. Veeqo starts at $19 a month and scores 2.3.
Shippo scores higher and starts $2 a month lower. Of the other shipping software on the chart, 1 scores higher than Shippo for less, and 2 score higher than Veeqo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Shippo starts at $17 per month for up to 200 labels, billed annually ($19 billed monthly). Veeqo starts at $19 per month and up, for up to 300 orders a month (Inventory).
- Only Veeqo lists an iOS app.
- Shippo also covers workflow automation.
- Veeqo also covers inventory, barcode scanning and amazon selling.
At a glance
| Shippo | Veeqo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $17 per month for up to 200 labels, billed annually ($19 billed monthly) | $19 per month and up, for up to 300 orders a month (Inventory) |
| Free plan | Starter plan: up to 30 labels a month, 1 user, unlimited store connections, discounted carrier rates, tracking, returns and email support. Labels bought on your own carrier account cost 5¢ each. | Shipping plan: unlimited shipments, users, products and warehouses, discounted carrier rates, bulk labels, the rate shopping API and reports. You pay only for postage. |
| Free trial | None listed | Free trial of the Inventory and High Volume plans; length not stated |
| Web | ||
| iOS | ||
| Made by | Shippo | Veeqo Ltd |
| Price read from | goshippo.com | veeqo.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Shippo
- Small online shops shipping from one or more storefronts
- Sellers who want to start free at low volume
- Developers adding labels and tracking to their own app
Veeqo
- Amazon sellers who also sell on eBay, Shopify or Walmart
- Sellers who want free shipping software with no label limit
- Growing shops that need stock synced across several channels
Worth knowing
Shippo
- Postage is paid on top of the plan for every label; the discounts are against carriers' retail rates.
- The free Starter plan stops at 30 labels a month and charges 5¢ a label on your own carrier account.
- Pro tops out at 10,000 labels a month; each label beyond that costs $0.08.
- Non-US address validation costs 6¢ to 9¢ each, and tracking or rating calls outside Shippo labels are billed at API rates.
Veeqo
- Postage is the only shipping cost; Veeqo is paid by carriers through a commission on each label.
- Inventory sync, digital picking and unlimited listings need a paid plan priced by monthly orders, though FBA orders are not counted.
- Veeqo is an Amazon company; it says off-Amazon sales data is not shared with other Amazon units.
- The NetSuite integration, priority support and an account manager need High Volume, at $350 a month and up.
Key features
Shippo
- Discounted carrier rates
- Compares rates from 40+ carriers, including USPS, UPS, FedEx and DHL Express. Shippo says its discounts save up to 90% off retail rates; that is the vendor's claim.
- Store and marketplace connections
- Imports orders from Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay, Amazon, Walmart and TikTok, or from a CSV file.
- Bulk labels and automations
- Edit and print labels for many orders at once, with shipping rules that fill in label settings. Customs forms and commercial invoices are generated for international orders.
- Tracking and returns
- Every plan tracks shipments and makes return labels. Pro adds branded tracking pages, notification emails and packing slips.
- Pick and pack
- Pro adds printed pick lists and scan-to-print, plus delivery date estimates that Shippo says are AI-powered.
- Shipping API
- A separate API lets developers buy labels, track parcels and validate addresses. API Starter gives 30 free labels a month, then 7¢ a label.
Veeqo
- Carrier rates and rate shopping
- Pre-negotiated rates with Amazon Shipping, UPS, USPS, FedEx, DHL and OnTrac, or your own carrier account. Rate shopping can pick the best-value label for each order.
- Bulk labels and shipping rules
- Ship up to 100 orders in one click, with rules based on weight, value and delivery options and customizable print templates.
- Amazon account protection
- Labels marked as protected guard Amazon orders against A-to-z claims and on-time delivery penalties for delays outside your control.
- Veeqo Credits
- Each label earns up to 5% of its base value back in credits, which come off your next shipping bill.
- Inventory and picking
- The Inventory plan syncs stock across channels, forecasts demand, sets reorder points and adds digital picking with the Veeqo scanner and optimized pick paths.
- Reports and AI assistant
- Profit Analyzer and shipping and sales reports on every plan; paid plans add Seller Assistant, an AI agent for warehouse tasks, and an MCP connection.
Plans
Shippo
Starter$0
Up to 30 labels a month, 1 user and email support. Labels on your own carrier account cost 5¢ each.
Pro$17
per month for up to 200 labels, billed annually ($19 billed monthly)
Branded tracking pages and emails, pick lists, chat and phone support, 5+ users. Price rises with volume: $179 a month at 10,000 labels, billed annually.
PremierCustom
Unlimited shipments, 15+ users and a dedicated account manager, priced through sales.
Veeqo
Shipping$0
All shipping features with unlimited orders and users, up to 5% back in Veeqo Credits, and 10 free listings a month.
Inventory$19
per month and up, for up to 300 orders a month
Inventory sync, demand forecasting, digital picking with the scanner, unlimited listings. $150 to $275 a month at 5,001 to 10,000 orders.
High Volume$350
per month and up, for up to 5,000 orders a month
Adds a NetSuite integration, priority support, an account manager and API consulting. $351 to $575 a month at 5,001 to 10,000 orders.
Ways to pay less
Shippo
- Annual discount
About 10% off Pro with yearly billing
Pro costs $205 a year for up to 200 labels a month against $19 a month billed monthly; Shippo calls it 10% savings.
Veeqo
- Other savings
Up to 5% back on labels in Veeqo Credits
Every label bought through Veeqo earns up to 5% of the shipment's base value back as credits, deducted from your next bill.
