Attention review (2026): is it worth it?
Sales call recording with AI agents that update your CRM
Black Friday: is there a Attention sale?
Attention report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for sales call recording that updates your CRM
Attention records sales calls, writes transcripts and follow-up emails, and updates the CRM. No prices are published, the vendor says plans are custom, and the Mac app is for Apple Silicon only. It is a sales tool and says so.
Who Attention is for
- Fits if your sales team lives in Salesforce or HubSpot and wants calls logged for them
- Works for reps who record from a Mac or an iPhone
Who Attention is not for
- Skip it if you want a price on the page, as plans are custom-priced
- Not for you if you want a general meeting note-taker, because it is a sales tool
- Watch out: the desktop app in the docs is for macOS on Apple Silicon only
- Watch out: the mobile app described records from an iPhone, and no Android app is mentioned
- Skip it if you want to try it free first, as no free plan or trial is listed
Why Attention gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo price is published, so it sits mid-field until a quote shows otherwise.
- FFree plan and trialNo free plan and no trial are on record.
- CFeaturesRecording, transcripts, CRM updates, follow-ups, coaching scorecards, a workflow builder and an MCP server. A sales-only job, not a general note-taker.
- CEase of useNo store rating on record. It has to be connected to a CRM and calendars.
- BPlatforms and integrationsWeb, Mac and iPhone, with Salesforce, HubSpot, Slack, Zoom, Teams, Meet, Gmail and Outlook. No Android app is mentioned.
What these grades rest on. Graded from this listing, whose facts were read from Attention's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/attention#review"><img src="https://toolgpa.com/badge/attention.svg" alt="Attention: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Attention stands among AI meeting note takers
Attention's GPA of 1.8 is higher than 6 of the 89 other AI meeting note takers we grade, and level with 4.
It stands best on platforms and integrations (B, above 16 of 89) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 90 AI meeting note takers we grade, cut by the letter each got. Attention’s own letter is outlined.
- CValue for moneyAbove 21 of 89, level with 57
- FFree plan and trialAbove 0 of 89, level with 11
- CFeaturesAbove 1 of 89, level with 45
- CEase of useAbove 1 of 89, level with 54
- BPlatforms and integrationsAbove 16 of 89, level with 50
Keep Attention, or make your own?
Keep it
To replace Attention you would be making a bot that joins your calls and turns the talk into notes. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 79 of the 89 other AI meeting note takers grade higher.
What you could make
- Sales pipeline: an app builder makes this well.
What you could not
- A bot that joins your calls and turns the talk into notes.
- An AI agent, with the models and the safeguards behind it.
- Connections to other products, each kept working as those products change.
- Speech turned into text you can trust.
- Apps for macOS and iOS that stay in step with each other.
- People on the other end: coaches. No app builder makes those.
What this rests on. Attention’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Attention?
Attention records and transcribes sales calls, then uses AI agents to update CRM fields, draft follow-up emails and grade calls against coaching scorecards. It joins meetings with a notetaker bot or records through a desktop app, and syncs with CRMs such as Salesforce and HubSpot. It is aimed at B2B sales teams, and pricing is by quote.
Worth knowing
- No prices are published; the vendor says plans are custom-priced.
- It is a sales tool, not a general meeting note-taker, and says so on its own pages.
- The desktop app listed in the docs is for macOS on Apple Silicon only.
- The mobile app described in the docs records from an iPhone; no Android app is mentioned.
Key features
- Call recording and transcripts
- A notetaker bot joins Zoom, Google Meet, Microsoft Teams and other calls, or a desktop app records without a bot.
- CRM auto-update
- Fills in CRM fields from call content and pushes them to Salesforce, HubSpot or Attio, automatically or after review.
- Follow-up emails
- Turns a call into a follow-up email from templates with AI blocks, which can be sent from Gmail.
- Coaching scorecards
- Grades calls against criteria you define, such as BANT or MEDDIC, with analytics over time by rep and team.
- Ask Attention and call insights
- Ask questions about a call or deal and run built-in templates from the Insights tab.
- Workflow builder and MCP server
- A builder runs triggers and steps over conversation data, and the docs describe an MCP server and an API with key authentication.
Attention pricing
We could not confirm Attention’s current pricing from its own site, so we are not listing plans here. See attention.com for current prices.
Works with
Attention alternatives
- Attention vs Oliv AI
From $19/mo
- Attention vs Avoma
Free trial · from $19/mo
- Attention vs Jiminny
Free trial
- Attention vs Momentum
From $69/mo
Common questions
Does Attention have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Attention is listed for Web, macOS and iOS.
Does Attention have a Windows app?
No Windows app was listed when its pages were read on Nov 13, 2026. Attention is listed for Web, macOS and iOS.
Is Attention open source?
Attention is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.