Attention vs Gong (2026): which should you pick?

Pick Attention if

• Fits if your sales team lives in Salesforce or HubSpot and wants calls logged for them
• Works for reps who record from a Mac or an iPhone

Look elsewhere if

• Skip it if you want a price on the page, as plans are custom-priced
• Not for you if you want a general meeting note-taker, because it is a sales tool
• Watch out: the desktop app in the docs is for macOS on Apple Silicon only
• Watch out: the mobile app described records from an iPhone, and no Android app is mentioned
• Skip it if you want to try it free first, as no free plan or trial is listed

Pick Gong if

• Fits if you run a sales team and want every call analysed
• Works for revenue and customer success teams that live in a CRM

Look elsewhere if

• Skip it if you want a price before talking to anyone, as it's a custom proposal
• Not for you if you want notes from internal meetings, as it's for revenue teams
• Skip it if you want to try it free, as no trial is listed
• Watch out: it needs a Microsoft 365 or Google Workspace email and calendar connection
• Watch out: pricing starts by asking how big your team is, with a platform fee on top

Attention

• No prices are published; the vendor says plans are custom-priced.
• It is a sales tool, not a general meeting note-taker, and says so on its own pages.
• The desktop app listed in the docs is for macOS on Apple Silicon only.
• The mobile app described in the docs records from an iPhone; no Android app is mentioned.

Gong

• No prices are published; the page says licenses are priced per user plus a platform fee by team size.
• Pricing is a customized proposal, requested through a form that first asks the size of your team.
• It needs a Microsoft 365 or Google Workspace email and calendar connection to capture interactions.
• Built for revenue teams; it is not a general notetaker for internal meetings.

Attention

Call recording and transcripts

A notetaker bot joins Zoom, Google Meet, Microsoft Teams and other calls, or a desktop app records without a bot.

CRM auto-update

Fills in CRM fields from call content and pushes them to Salesforce, HubSpot or Attio, automatically or after review.

Follow-up emails

Turns a call into a follow-up email from templates with AI blocks, which can be sent from Gmail.

Coaching scorecards

Grades calls against criteria you define, such as BANT or MEDDIC, with analytics over time by rep and team.

Ask Attention and call insights

Ask questions about a call or deal and run built-in templates from the Insights tab.

Workflow builder and MCP server

A builder runs triggers and steps over conversation data, and the docs describe an MCP server and an API with key authentication.

Gong

Call and meeting capture

Records and transcribes calls, meetings and emails, and ties them to the CRM and to the connected email and calendar.

Conversation analysis

Models look for topics, objections, competitor mentions, talk ratios and buying signals across recorded conversations.

Deal and pipeline risk

Flags deals that have gone quiet or have unresolved objections, and feeds Gong Forecast for pipeline views.

AI agents

Gong Agents draft follow-ups, update CRM fields, make pipeline edits and trigger enablement steps.

Coaching and enablement

Scorecards and call libraries support coaching; Gong Enable builds training from real customer conversations.

Engage and Forecast

Separate products for personalizing sales outreach (Engage) and for forecasting (Forecast) sit on the same data.

Attention

Pricing could not be confirmed. See attention.com.

Gong

Pricing could not be confirmed. See gong.io.