Attention vs Avoma (2026): which should you pick?

Pick Attention if

• Fits if your sales team lives in Salesforce or HubSpot and wants calls logged for them
• Works for reps who record from a Mac or an iPhone

Look elsewhere if

• Skip it if you want a price on the page, as plans are custom-priced
• Not for you if you want a general meeting note-taker, because it is a sales tool
• Watch out: the desktop app in the docs is for macOS on Apple Silicon only
• Watch out: the mobile app described records from an iPhone, and no Android app is mentioned
• Skip it if you want to try it free first, as no free plan or trial is listed

Pick Avoma if

• Fits if your sales or customer success team logs meeting notes to a CRM
• Works for companies where many people only watch recordings, since viewer seats are free

Look elsewhere if

• Pricey if you're one person who wants meeting notes, at $19 a month billed yearly or $29 monthly
• Not for you if you want a free plan, as the account turns view-only when the 14-day trial ends
• Skip it if you want coaching and forecasting in the base price, as those are $29-a-seat add-ons
• Tight if your team grows: Startup stops at 25 recorder seats and Organization at 100, and every recorder must share one plan
• Watch out: SSO and HIPAA need Enterprise, with a 10-seat minimum and yearly billing only

Attention

• No prices are published; the vendor says plans are custom-priced.
• It is a sales tool, not a general meeting note-taker, and says so on its own pages.
• The desktop app listed in the docs is for macOS on Apple Silicon only.
• The mobile app described in the docs records from an iPhone; no Android app is mentioned.

Avoma

• There is no free plan. When the 14-day trial ends, the account drops to a viewer role that cannot record new meetings.
• Call scoring, coaching, deal risk alerts and forecasting are add-ons at $29 per seat a month (annual), on top of a base plan.
• Startup is capped at 25 recorder seats and Organization at 100. Enterprise needs at least 10 seats and is billed annually only.
• Every recording user in an account must be on the same base plan.

Attention

Call recording and transcripts

A notetaker bot joins Zoom, Google Meet, Microsoft Teams and other calls, or a desktop app records without a bot.

CRM auto-update

Fills in CRM fields from call content and pushes them to Salesforce, HubSpot or Attio, automatically or after review.

Follow-up emails

Turns a call into a follow-up email from templates with AI blocks, which can be sent from Gmail.

Coaching scorecards

Grades calls against criteria you define, such as BANT or MEDDIC, with analytics over time by rep and team.

Ask Attention and call insights

Ask questions about a call or deal and run built-in templates from the Insights tab.

Workflow builder and MCP server

A builder runs triggers and steps over conversation data, and the docs describe an MCP server and an API with key authentication.

Avoma

Recording and live transcription

Records audio and video on Zoom, Google Meet, Microsoft Teams, Webex and GoToMeeting, with or without a bot, and transcribes in more than 70 languages with speakers named.

AI notes and templates

Notes come with key takeaways, action items and more than 40 default topics, using 10+ built-in templates such as MEDDIC and SPICED. Custom templates and topics start on Organization.

CRM note sync

Saves meeting notes to the matching account, opportunity or contact in Salesforce, HubSpot, Zoho, Pipedrive or Copper without manual entry.

Scheduler

Unlimited 1:1 scheduling links are on every plan. Group and round-robin scheduling need Organization, and rule-based lead routing is a separate add-on.

Ask Avoma

An AI assistant that answers questions about a single meeting on every plan. Asking across all conversations is listed with Enterprise and with the Conversation Intelligence add-on.

Conversation and revenue intelligence

Add-ons for AI call scoring, coaching recommendations, deal risk alerts, win-loss analysis and forecasting, each priced at $29 per seat a month on annual billing.

Attention

Pricing could not be confirmed. See attention.com.

Avoma

• Startup$19

  per recorder seat / month, billed annually ($29 billed monthly)

  Up to 25 paid seats: video recording, unlimited transcription and AI notes, Ask Avoma for a meeting, CRM note sync and 1:1 scheduling.

• Organization$29

  per recorder seat / month, billed annually ($39 billed monthly)

  Up to 100 paid seats: adds custom AI topics and templates, group and round-robin scheduling, translation, API access and webhooks.

• Enterprise$39

  per recorder seat / month, billed annually only

  Minimum 10 paid seats: adds SAML or OIDC single sign-on, data retention policies, HIPAA compliance and a designated success manager.

Attention

No public discounts listed.

Avoma

• Annual discount

  Up to 33% off with yearly billing

  Avoma offers up to 33% off the base plan when paid yearly upfront: Startup is $19 instead of $29 per recorder seat a month, and Organization $29 instead of $39.