The Attention Insight Insider’s Guide
Everything we know about Attention Insight in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Attention Insight
The Insider’s Guide
AI attention heatmaps for designs, ads and web pages
Every plan, grade, refund rule and rival among website and product analytics tools, read from Attention Insight’s own pages.
Made by Attention Insight · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Attention Insight’s own pages, its app-store listings and our grades. Every fact in it is on Attention Insight’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 29 of the 100 other website and product analytics tools we grade
Attention Insight predicts where people will look on a design, web page, ad or short video, using a model trained on eye-tracking data instead of live participants. It returns attention heatmaps and scores such as clarity and focus. Plans are sold by monthly credits, with an API and design-tool plugins.
To get you started, here are 9 things to know about Attention Insight, taken from its own pages and our grades.
- 1
Best for predicting where people look on a design
Attention Insight predicts where people will look on a page, ad or design, using a model instead of real visitors.
- 2
Paid plans start at $24 a month
As its pricing page puts it: $24 per month, billed annually ($31 billed monthly).
- 3
You can try it first
14-day free trial, no credit card required
- 4
It runs on Web
Web, with a browser extension too.
- 5
Predicted attention heatmaps
Generates a heatmap of where viewers are likely to look on an image, live URL or short clip, without recruiting participants.
- 6
Attention metrics
Reports clarity score, focus score, percentage of attention on chosen areas and a contrast map for each design.
- 7
AI recommendations
Suggests changes to a design based on the attention results; each recommendation uses one credit.
- 8
A 2.2 GPA, above 29 of 100
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Attention Insight you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
Attention Insight at a glance
- Pricing
- Free trial, from $24 per month, billed annually ($31 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial, no credit card required
- Runs on
- Web, Browser extension
- Made by
- Attention Insight
- Category
- Website & Product Analytics
- Our grade
- 2.2 GPA, fair
The report card
Best for predicting where people look on a design
Attention Insight predicts where people will look on a page, ad or design, using a model instead of real visitors. Basic is $24 a month with 40 credits and a watermark, and the results are predictions, not measurements.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $24 a month billed yearly, between the $13 cheaper quarter and the $32 middle. Pro is $98. |
| Free plan and trial | C | 14-day trial with no card. No free plan. |
| Features | C | Predicted heatmaps, attention scores and AI recommendations. It does that one job fully, but it's a narrower one. |
| Ease of use | C | No rating read. Uploads and credits to manage. |
| Platforms and integrations | B | Web, a Chrome extension, Figma, Sketch and InDesign plugins, and an API on Pro. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Attention Insight is for
- Fits if you want a quick check of a design before it ships
- Works for designers who work in Figma or Sketch
Who it is not for
- Skip it if you need real visitor data, because results are predictions
- Tight on Basic, with 40 credits a month and a watermark
- Watch out: the API and video testing start on Pro at $98
- Pricey if you add people, since extra seats cost more
- Watch out: the page defaults to euros, and dollars come from a toggle
Good to know
Good for
- Designers checking visual hierarchy before launch
- Marketers comparing ad or landing page variants
- Agencies that need to justify design choices to clients
Worth knowing
- Results are predictions from a model, not measurements of real visitors.
- Basic adds a watermark and limits you to 40 credits a month.
- Extra seats are charged per month on Pro, Hero and Enterprise.
- The page defaults to euro pricing; the dollar prices here come from its currency toggle.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$24
A month to start
Attention Insight is a paid product with a free trial, starting at $24 per month, billed annually ($31 billed monthly).
Basic
$24
per month, billed annually ($31 billed monthly)
1 seat and 40 credits a month, with an Attention Insight watermark. A credit covers one image, one URL or one AI recommendation.
Pro
$98
per month, billed annually ($129 billed monthly)
2 seats (extra seats cost more), 200 credits, no watermark, quick video testing and API access.
Hero
$271
per month, billed annually ($324 billed monthly)
2 seats, unlimited credits under fair use, longer video testing, 3,000 API transactions and up to 2 hours of expert design feedback.
Enterprise
Custom
Custom seats and added SSO, a dedicated account manager, security review and procurement support, and an SLA.
Trying it first
14-day free trial, no credit card required
Read from attentioninsight.com on Nov 13, 2026.
Ways to pay less
Annual discount
20% off yearly billing
The pricing page labels yearly billing as 20% off, for example $24 a month against $31 on Basic.
Stated on attentioninsight.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
AI attention heatmaps for designs, ads and web pages. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports.
Predicted heatmaps, attention scores and AI recommendations.
- Predicted attention heatmaps
- Generates a heatmap of where viewers are likely to look on an image, live URL or short clip, without recruiting participants.
- Attention metrics
- Reports clarity score, focus score, percentage of attention on chosen areas and a contrast map for each design.
- AI recommendations
- Suggests changes to a design based on the attention results; each recommendation uses one credit.
- Shareable reports
- Creates instant reports and shareable links to analyses, for showing design decisions to clients or stakeholders.
- Plugins and API
- The features page lists a Figma plugin, a Chrome extension, an Adobe InDesign plugin, Sketch and an API.
Where it runs
- Web
- Browser extension
What it works with
- Figma
- Chrome
- Adobe InDesign
- Sketch
Attention Insight is made by Attention Insight.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
29/100
Other website and product analytics tools it is graded above
Attention Insight's GPA of 2.2 is higher than 29 of the 100 other website and product analytics tools we grade, and level with 25.
It stands best on platforms and integrations (B, above 32 of 100) and worst on features (C, above 3).
Its paid plans start at $24 a month, against a middle price of $25 for the category: 29 of the 63 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 22 tools score higher and cost less.
Each grade against the category
Every bar is all 101 website and product analytics tools we grade, cut by the letter each got. Attention Insight’s own letter is outlined.
- CValue for moneyAbove 11 of 100
- CFree plan and trialAbove 23 of 100
- CFeaturesAbove 3 of 100
- CEase of useAbove 6 of 100
- BPlatforms and integrationsAbove 32 of 100
Price against what you get
Each dot is one of 74 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. Attention Insight is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Attention Insight you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 46 of the 100 other website and product analytics tools grade higher. It costs $288 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- It plugs into other products, Figma, Chrome and Adobe InDesign among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Attention Insight’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Contentsquare, Crazy Egg, Mouseflow and Lucky Orange
The 4 tools Attention Insight is most often weighed against, with where each one differs from it.
- 2.8GPA
Contentsquare
Free plan · from $39/mo
Heatmaps, session replays and surveys, formerly sold as Hotjar.
- Contentsquare has a free plan. Attention Insight does not, though it has a free trial.
- Only Attention Insight lists a browser extension.
- Attention Insight also covers reports.
- 2.2GPA
Crazy Egg
Free plan · from $29/mo
Heatmaps, session recordings and A/B testing for websites.
- Crazy Egg has a free plan. Attention Insight does not, though it has a free trial.
- Only Attention Insight lists a browser extension.
- Attention Insight also covers reports.
- 2.2GPA
Mouseflow
Free plan · from $25/mo
Session replay, heatmaps and funnels for website behavior.
- Mouseflow has a free plan. Attention Insight does not, though it has a free trial.
- Only Attention Insight lists a browser extension.
- Attention Insight also covers reports.
- 2.4GPA
Lucky Orange
Free trial · from $32/mo
Heatmaps, session recordings, surveys and live chat in one tool.
- Only Attention Insight lists a browser extension.
- Attention Insight also covers reports.
- Lucky Orange also covers forms, surveys, live chat, web analytics and session replay.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Attention Insight free?
No, Attention Insight is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does Attention Insight cost?
Attention Insight lists 4 plans. Basic: $24 per month, billed annually ($31 billed monthly).
What platforms does Attention Insight work on?
Attention Insight is available on Web. It also has a browser extension.
Does Attention Insight offer any discounts?
Attention Insight publicly lists the following: 20% off yearly billing.
Does Attention Insight have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Attention Insight is listed for Web.
Does Attention Insight have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Attention Insight is listed for Web.
Is Attention Insight open source?
Attention Insight is not described as open source on its own site, as read on Nov 13, 2026.
Does Attention Insight have an API?
Yes. Attention Insight offers a public API, according to its own site.
What does Attention Insight integrate with?
Attention Insight's listing names Figma, Chrome, Adobe InDesign and Sketch.
Who makes Attention Insight?
Attention Insight is made by a company of the same name.
What are the alternatives to Attention Insight?
The closest alternatives to Attention Insight in our directory are Contentsquare, Crazy Egg, Mouseflow and Lucky Orange.
How does Attention Insight compare with other website and product analytics tools?
Attention Insight's GPA of 2.2 is higher than 29 of the 100 other website and product analytics tools we grade, and level with 25.
Is Attention Insight good value for money?
ToolGPA grades Attention Insight C for value for money. Its paid plans start at $24 a month, against a middle price of $25 for the category: 29 of the 63 others that charge start lower.
Could I make my own version of Attention Insight?
The plain part of Attention Insight you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Attention Insight’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Attention Insight's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Attention Insight. Prices change, so check attentioninsight.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Attention Insight, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/attention-insight
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Attention Insight: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/attention-insight
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/attention-insight/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after Attention Insight, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 101 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Attention Insight’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Attention Insight is a trademark of its owner, and this guide is not made, paid for or approved by Attention Insight. Prices and plans change: check attentioninsight.com before you buy.