Attention Insight vs Lucky Orange (2026): which should you pick?
As of Nov 13, 2026, Lucky Orange grades higher than Attention Insight: 2.4 against 2.2 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Lucky Orange grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Attention Insight
AI attention heatmaps for designs, ads and web pages
Lucky Orange
Heatmaps, session recordings, surveys and live chat in one tool
Which one is for you
Pick Attention Insight if
- Fits if you want a quick check of a design before it ships
- Works for designers who work in Figma or Sketch
Look elsewhere if
- Skip it if you need real visitor data, because results are predictions
- Tight on Basic, with 40 credits a month and a watermark
- Watch out: the API and video testing start on Pro at $98
- Pricey if you add people, since extra seats cost more
- Watch out: the page defaults to euros, and dollars come from a toggle
Pick Lucky Orange if
- Fits if you want heatmaps, recordings and a chat widget from one vendor
- Works for an online store that already runs on Shopify or BigCommerce
Look elsewhere if
- Skip it if you want a free plan, as there's only a 7-day trial
- Tight if your traffic jumps around, since plans follow monthly sessions and a spike can push you up a tier
- Pricey if you run several sites: extra websites are $5 each a month
- Watch out: longer data storage is an upgrade, and the pages disagree on whether Discovery AI is included
How we grade them
| 2.2GPAAttention InsightFair | 2.4GPALucky OrangeFair | |
|---|---|---|
| Value for money | C$24 a month billed yearly, between the $13 cheaper quarter and the $32 middle. Pro is $98. | C$32 a month for 3,500 sessions billed annually, or $39 monthly. That's the middle of the analytics range, and Grow is $72 for 10,000 sessions. |
| Free plan and trial | C14-day trial with no card. No free plan. | CNo free plan, only a 7-day trial with every feature. The page doesn't say whether it needs a card. |
| Features | CPredicted heatmaps, attention scores and AI recommendations. It does that one job fully, but it's a narrower one. | BDynamic heatmaps, recordings, surveys, live chat, funnels and form analytics. The one oddity is Discovery AI, which the plan table calls an add-on while the trial box says it's included. |
| Ease of use | CNo rating read. Uploads and credits to manage. | CNo store rating on record. You install a script and then build your own surveys and funnels. |
| Platforms and integrations | BWeb, a Chrome extension, Figma, Sketch and InDesign plugins, and an API on Pro. | BWeb only, but it connects to Shopify, BigCommerce, Magento, HubSpot, Google Analytics, Webflow, Optimizely and Zapier. |
| Best for | predicting where people look on a design | heatmaps and recordings with a chat box |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Attention Insight and Lucky Orange. How we grade
Price against what you get
Attention Insight starts at $24 a month and scores 2.3 out of 4 on features, ease of use and platforms. Lucky Orange starts at $32 a month and scores 2.7.
Lucky Orange scores higher, and starts $8 a month higher: the question is whether the extra is worth that to you. Of the other website and product analytics tools on the chart, 22 score higher than Attention Insight for less, and 1 scores higher than Lucky Orange for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Attention Insight also covers reports.
- Lucky Orange also covers forms, surveys, live chat, web analytics and session replay.
At a glance
| Attention Insight | Lucky Orange | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $24 per month, billed annually ($31 billed monthly) | $32 per month for 3,500 sessions, billed annually ($39 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 7-day free trial with access to all features |
| Web | ||
| Browser extension | ||
| Made by | Attention Insight | Lucky Orange LLC |
| Price read from | attentioninsight.com | luckyorange.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Attention Insight
- Results are predictions from a model, not measurements of real visitors.
- Basic adds a watermark and limits you to 40 credits a month.
- Extra seats are charged per month on Pro, Hero and Enterprise.
- The page defaults to euro pricing; the dollar prices here come from its currency toggle.
Lucky Orange
- There is no free plan, only a 7-day trial.
- The plan comparison lists Discovery AI as an add-on, while the trial box says it is included.
- Extra websites cost $5 each a month, and longer data storage is an upgrade.
- Plans are tied to monthly sessions, so a traffic spike can push a site up a tier.
Key features
Attention Insight
- Predicted attention heatmaps
- Generates a heatmap of where viewers are likely to look on an image, live URL or short clip, without recruiting participants.
- Attention metrics
- Reports clarity score, focus score, percentage of attention on chosen areas and a contrast map for each design.
- AI recommendations
- Suggests changes to a design based on the attention results; each recommendation uses one credit.
- Shareable reports
- Creates instant reports and shareable links to analyses, for showing design decisions to clients or stakeholders.
- Plugins and API
- The features page lists a Figma plugin, a Chrome extension, an Adobe InDesign plugin, Sketch and an API.
Lucky Orange
- Dynamic heatmaps
- Click, scroll and move maps for each page, including elements inside dropdown menus and pop-ups.
- Session recordings
- Replays of individual visits, which can be filtered to the visitors that Discovery AI or a funnel flagged.
- Surveys and live chat
- Unlimited surveys and announcements, plus live chat and a live visitor view, are included on all plans.
- Conversion funnels and form analytics
- Funnels show where visitors drop out, and page and form analytics add detail on individual pages and fields.
- Discovery AI
- An assistant that reads visitor behavior and returns an answer with a link to the evidence, such as a recording.
- Data storage options
- Base storage starts at 60 days, with 90, 180 or 365 days available as an upgrade on every plan.
Plans
Attention Insight
Basic$24
per month, billed annually ($31 billed monthly)
1 seat and 40 credits a month, with an Attention Insight watermark. A credit covers one image, one URL or one AI recommendation.
Pro$98
per month, billed annually ($129 billed monthly)
2 seats (extra seats cost more), 200 credits, no watermark, quick video testing and API access.
Hero$271
per month, billed annually ($324 billed monthly)
2 seats, unlimited credits under fair use, longer video testing, 3,000 API transactions and up to 2 hours of expert design feedback.
EnterpriseCustom
Custom seats and added SSO, a dedicated account manager, security review and procurement support, and an SLA.
Lucky Orange
Build$32
per month for 3,500 sessions, billed annually ($39 billed monthly)
All features, unlimited team members and 60 days of data storage as a base.
Grow$72
per month for up to 10,000 sessions, billed annually
Same features as every plan, with a higher session cap. Monthly-billing price not shown on the page.
Expand$199
per month for 50,000 sessions, billed annually ($249 billed monthly)
Starts at 50,000 monthly sessions; the session count can be raised.
Scale$839
per month for 300k sessions, billed annually ($1,049 billed monthly)
Starts at 300,000 monthly sessions; the session count can be raised.
EnterpriseCustom
Starts at 700,000+ monthly sessions, with custom pricing.
Ways to pay less
Attention Insight
- Annual discount
20% off yearly billing
The pricing page labels yearly billing as 20% off, for example $24 a month against $31 on Basic.
Lucky Orange
- Annual discount
20% off with yearly billing
The pricing page toggle marks yearly billing as 20% lower than paying monthly; Build is $32 a month billed annually against $39 monthly.
Common questions
Which is cheaper, Attention Insight or Lucky Orange?
As of Nov 13, 2026, Attention Insight is cheaper to start with: $24 a month, against $32 a month for Lucky Orange. Attention Insight starts at $24 per month, billed annually ($31 billed monthly), and Lucky Orange starts at $32 per month for 3,500 sessions, billed annually ($39 billed monthly).
Which has a free plan, Attention Insight or Lucky Orange?
As of Nov 13, 2026, neither Attention Insight nor Lucky Orange has a free plan. Both have a free trial.
Which platforms do Attention Insight and Lucky Orange run on?
As of Nov 13, 2026, only Attention Insight lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.