Attention Insight vs Contentsquare (2026): which should you pick?
As of Nov 13, 2026, Contentsquare grades higher than Attention Insight: 2.8 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Contentsquare grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Attention Insight
AI attention heatmaps for designs, ads and web pages
Contentsquare
Heatmaps, session replays and surveys, formerly sold as Hotjar
Which one is for you
Pick Attention Insight if
- Fits if you want a quick check of a design before it ships
- Works for designers who work in Figma or Sketch
Look elsewhere if
- Skip it if you need real visitor data, because results are predictions
- Tight on Basic, with 40 credits a month and a watermark
- Watch out: the API and video testing start on Pro at $98
- Pricey if you add people, since extra seats cost more
- Watch out: the page defaults to euros, and dollars come from a toggle
Pick Contentsquare if
- Fits if you're a marketer who wants to see where visitors click and scroll
- Works for small sites that fit in 200k sessions and don't need every visit recorded
Look elsewhere if
- Skip it if you want every visit recorded for free, which Clarity does
- Pricey if you want lots of survey answers, as more than 100 a month is a plan from $79 a month
- Tight if you're on Growth, which records only 15% of sessions and starts at 7k sessions for $39 a month
- Watch out: recording every session, APIs, alerts and form analysis need Pro or Enterprise, priced through sales
- Watch out: the free plan keeps 1 month of data for 1 project, and new Hotjar accounts can't be created
How we grade them
| 2.2GPAAttention InsightFair | 2.8GPAContentsquareGood | |
|---|---|---|
| Value for money | C$24 a month billed yearly, between the $13 cheaper quarter and the $32 middle. Pro is $98. | B$0: the free plan covers up to 200k sessions, so a 10,000-visitor site fits, but it records only 5% of visits. Recording more starts with Growth at $39 a month billed yearly for just 7k sessions, fewer than this site has. Graded against Clarity, which records everything free, that's a B. |
| Free plan and trial | C14-day trial with no card. No free plan. | BFree forever up to 200k sessions, with heatmaps, funnels, error monitoring and basic surveys, enough for one person to run on. The limits: 5% of sessions recorded, up to 10k, 1 project and 1 month of data. |
| Features | CPredicted heatmaps, attention scores and AI recommendations. It does that one job fully, but it's a narrower one. | BHeatmaps, attention maps, replays, funnels, journeys, error and Core Web Vitals monitoring, surveys and Sense AI summaries. That's the whole experience analytics job, though Free and Growth record only a share of visits and APIs need Pro. |
| Ease of use | CNo rating read. Uploads and credits to manage. | CNo rating on record. A snippet starts the heatmaps and replays, but Hotjar now sits inside Contentsquare's bigger platform, new users sign up there, and journeys, projects and surveys take some learning. |
| Platforms and integrations | BWeb, a Chrome extension, Figma, Sketch and InDesign plugins, and an API on Pro. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Jira, HubSpot, Slack, Microsoft Teams, Unbounce, Optimizely and AB Tasty, and AI assistants can plug in through MCP on every plan. |
| Best for | predicting where people look on a design | heatmaps and replays of a marketing site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Attention Insight and Contentsquare. How we grade
Price against what you get
Attention Insight starts at $24 a month and scores 2.3 out of 4 on features, ease of use and platforms. Contentsquare starts at $39 a month and scores 2.7.
Contentsquare scores higher, and starts $15 a month higher: the question is whether the extra is worth that to you. Of the other website and product analytics tools on the chart, 22 score higher than Attention Insight for less, and 1 scores higher than Contentsquare for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Attention Insight also covers reports.
- Contentsquare also covers surveys, web analytics and session replay.
At a glance
| Attention Insight | Contentsquare | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $24 per month, billed annually ($31 billed monthly) | $39 per month for up to 7k sessions, billed yearly ($49 billed monthly) |
| Free plan | None | Free forever: up to 200k sessions a month with replays of 5% of them (max 10k), heatmaps, funnels, error monitoring, basic surveys, 1 project and 1 month of data. |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Browser extension | ||
| Made by | Attention Insight | Contentsquare |
| Price read from | attentioninsight.com | contentsquare.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Attention Insight
- Results are predictions from a model, not measurements of real visitors.
- Basic adds a watermark and limits you to 40 credits a month.
- Extra seats are charged per month on Pro, Hero and Enterprise.
- The page defaults to euro pricing; the dollar prices here come from its currency toggle.
Contentsquare
- New Hotjar accounts can no longer be created; new users sign up for Contentsquare, and existing Hotjar users log in there.
- Free and Growth record only a share of sessions (5% up to 10k, and 15%); recording every session needs Pro or Enterprise.
- Surveys beyond 100 responses a month are a separate Voice of Customer plan starting at $79 a month.
- APIs, alerts, form analysis and Adobe Analytics integration need Pro or Enterprise, priced through sales.
Key features
Attention Insight
- Predicted attention heatmaps
- Generates a heatmap of where viewers are likely to look on an image, live URL or short clip, without recruiting participants.
- Attention metrics
- Reports clarity score, focus score, percentage of attention on chosen areas and a contrast map for each design.
- AI recommendations
- Suggests changes to a design based on the attention results; each recommendation uses one credit.
- Shareable reports
- Creates instant reports and shareable links to analyses, for showing design decisions to clients or stakeholders.
- Plugins and API
- The features page lists a Figma plugin, a Chrome extension, an Adobe InDesign plugin, Sketch and an API.
Contentsquare
- Heatmaps and attention maps
- Shows where visitors click, hover and scroll, with attention maps for engagement; zone heatmaps and side-by-side comparisons start on Growth.
- Session replays
- Replays of real visits to spot struggles and errors. Free records 5% of sessions and Growth 15%; Pro and Enterprise can record all of them.
- Funnels and journeys
- Funnels on every plan show where people drop off; Growth links funnels to replays and adds journey analysis and impact estimates.
- Error and performance monitoring
- Catches JavaScript errors and shows Core Web Vitals and how slow pages affect behavior, included on the free plan.
- Sense AI
- AI summaries of heatmaps and replays and a chat for questions about your data on Growth and up; every plan can connect AI assistants through MCP.
- Surveys and feedback
- Feedback widgets and surveys tied to replays, sold as Voice of Customer: 100 responses a month free, more from $79 a month.
Plans
Attention Insight
Basic$24
per month, billed annually ($31 billed monthly)
1 seat and 40 credits a month, with an Attention Insight watermark. A credit covers one image, one URL or one AI recommendation.
Pro$98
per month, billed annually ($129 billed monthly)
2 seats (extra seats cost more), 200 credits, no watermark, quick video testing and API access.
Hero$271
per month, billed annually ($324 billed monthly)
2 seats, unlimited credits under fair use, longer video testing, 3,000 API transactions and up to 2 hours of expert design feedback.
EnterpriseCustom
Custom seats and added SSO, a dedicated account manager, security review and procurement support, and an SLA.
Contentsquare
Free$0
Up to 200k monthly sessions, 5% recorded, 1 month of data, 1 project, 7 integrations and an MCP connection for AI assistants.
Growth$39
per month for up to 7k sessions, billed yearly ($49 billed monthly)
13 months of data, 3 projects, zone heatmaps, journeys, Sense AI chat; 15% of sessions recorded. $409 a month at 100k sessions, billed monthly.
ProCustom
Sold through sales: up to 6 projects, up to 100% of sessions recorded, APIs, alerts, form analysis, revenue attribution.
EnterpriseCustom
Sold through sales: unlimited projects, real-time error troubleshooting, synthetic monitoring, A/B testing analysis, SLAs.
Ways to pay less
Attention Insight
- Annual discount
20% off yearly billing
The pricing page labels yearly billing as 20% off, for example $24 a month against $31 on Basic.
Contentsquare
- Annual discount
Save 20% with yearly billing
Paying yearly saves 20%: Growth at 7k sessions is $39 a month instead of $49.
Common questions
Which is cheaper, Attention Insight or Contentsquare?
As of Nov 13, 2026, Attention Insight is cheaper to start with: $24 a month, against $39 a month for Contentsquare. Attention Insight starts at $24 per month, billed annually ($31 billed monthly), and Contentsquare starts at $39 per month for up to 7k sessions, billed yearly ($49 billed monthly).
Which has a free plan, Attention Insight or Contentsquare?
As of Nov 13, 2026, only Contentsquare has a free plan. Attention Insight does not, though it has a free trial.
Which platforms do Attention Insight and Contentsquare run on?
As of Nov 13, 2026, only Attention Insight lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.