Attention Insight vs Mouseflow (2026): which should you pick?
As of Nov 13, 2026, Attention Insight and Mouseflow share a 2.2 GPA, and only Mouseflow has a free plan.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Attention Insight
AI attention heatmaps for designs, ads and web pages
Mouseflow
Session replay, heatmaps and funnels for website behavior
Which one is for you
Pick Attention Insight if
- Fits if you want a quick check of a design before it ships
- Works for designers who work in Figma or Sketch
Look elsewhere if
- Skip it if you need real visitor data, because results are predictions
- Tight on Basic, with 40 credits a month and a watermark
- Watch out: the API and video testing start on Pro at $98
- Pricey if you add people, since extra seats cost more
- Watch out: the page defaults to euros, and dollars come from a toggle
Pick Mouseflow if
- Fits if you run one small site and want to try replays before paying
- Works for a team that already lives in Google Analytics or Slack
Look elsewhere if
- Tight if you stay free: 1 website, 500 sessions a month and 1 month of history
- Too light for surveys, extra heatmaps or the API on Essential, which need dearer plans
- Pricey if you grow: it's $109 a month for 25,000 sessions on Advanced
- Watch out: data history runs from 1 month on Free to 12 months on Premium, and prices switch to euros for EU visitors
How we grade them
| 2.2GPAAttention InsightFair | 2.2GPAMouseflowFair | |
|---|---|---|
| Value for money | C$24 a month billed yearly, between the $13 cheaper quarter and the $32 middle. Pro is $98. | C$25 a month for 5,000 sessions billed annually, $39 monthly. That's under the category middle of $32, though Advanced jumps to $109 for 25,000. |
| Free plan and trial | C14-day trial with no card. No free plan. | CFree plan: 1 website and 500 sessions a month, with 1 month of history. There's also a 14-day trial with no card needed. |
| Features | CPredicted heatmaps, attention scores and AI recommendations. It does that one job fully, but it's a narrower one. | CReplays, heatmaps, funnels, forms and surveys. Surveys, extra heatmaps, form analytics, the API and journey analytics each need a higher plan. |
| Ease of use | CNo rating read. Uploads and credits to manage. | CNo store rating on record. You add a script, then set up the funnels and forms you want watched. |
| Platforms and integrations | BWeb, a Chrome extension, Figma, Sketch and InDesign plugins, and an API on Pro. | BWeb only, with Google Analytics, Adobe Analytics, Google Tag Manager, Shopify, Slack and Microsoft Teams, plus an API and MCP. |
| Best for | predicting where people look on a design | session replay with a free starter plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Attention Insight and Mouseflow. How we grade
Price against what you get
Attention Insight starts at $24 a month and scores 2.3 out of 4 on features, ease of use and platforms. Mouseflow starts at $25 a month and scores 2.3.
They score the same, and Attention Insight starts $1 a month lower. Of the other website and product analytics tools on the chart, 22 score higher than Attention Insight for less, and 22 score higher than Mouseflow for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Attention Insight also covers reports.
- Mouseflow also covers forms, surveys, web analytics and session replay.
At a glance
| Attention Insight | Mouseflow | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $24 per month, billed annually ($31 billed monthly) | $25 per month for 5,000 sessions, billed annually ($39 billed monthly) |
| Free plan | None | 1 website and 500 sessions a month, with replays, click, scroll and geo heatmaps, friction detection and 1 month of history. |
| Free trial | 14-day free trial, no credit card required | 14-day free trial with full access to core features, no card required |
| Web | ||
| Browser extension | ||
| Made by | Attention Insight | Mouseflow |
| Price read from | attentioninsight.com | mouseflow.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Attention Insight
- Results are predictions from a model, not measurements of real visitors.
- Basic adds a watermark and limits you to 40 credits a month.
- Extra seats are charged per month on Pro, Hero and Enterprise.
- The page defaults to euro pricing; the dollar prices here come from its currency toggle.
Mouseflow
- Every plan is capped by sessions per month, from 500 on Free to 100,000 on Premium.
- Data history is only 1 month on Free and 12 months on Premium.
- Surveys, extra heatmaps, form analytics, API and journey analytics each sit on a higher plan.
- Prices are shown in dollars to visitors outside Europe; the page switches to euros for EU visitors.
Key features
Attention Insight
- Predicted attention heatmaps
- Generates a heatmap of where viewers are likely to look on an image, live URL or short clip, without recruiting participants.
- Attention metrics
- Reports clarity score, focus score, percentage of attention on chosen areas and a contrast map for each design.
- AI recommendations
- Suggests changes to a design based on the attention results; each recommendation uses one credit.
- Shareable reports
- Creates instant reports and shareable links to analyses, for showing design decisions to clients or stakeholders.
- Plugins and API
- The features page lists a Figma plugin, a Chrome extension, an Adobe InDesign plugin, Sketch and an API.
Mouseflow
- Session replay
- Plays back real visits, showing each click, scroll and tap, and flags friction such as repeated clicks.
- Heatmaps
- Click, scroll and geo heatmaps are on every plan; attention, movement and friction heatmaps start at Advanced.
- Funnels and forms
- Funnels show where visitors drop off, and form analytics, on Premium and above, shows how visitors use form fields.
- Feedback surveys
- On-page surveys collect visitor feedback on the site. They start at the Advanced plan.
- Mina AI
- Mina answers questions about your behavior data from Essential up; Mina AI Insights is listed as a beta on Premium.
- API and MCP
- Premium includes data export, a REST API and a Mouseflow MCP server for connecting the data to other tools and AI assistants.
Plans
Attention Insight
Basic$24
per month, billed annually ($31 billed monthly)
1 seat and 40 credits a month, with an Attention Insight watermark. A credit covers one image, one URL or one AI recommendation.
Pro$98
per month, billed annually ($129 billed monthly)
2 seats (extra seats cost more), 200 credits, no watermark, quick video testing and API access.
Hero$271
per month, billed annually ($324 billed monthly)
2 seats, unlimited credits under fair use, longer video testing, 3,000 API transactions and up to 2 hours of expert design feedback.
EnterpriseCustom
Custom seats and added SSO, a dedicated account manager, security review and procurement support, and an SLA.
Mouseflow
Free$0
1 website, 500 sessions a month, session replays, three heatmap types, friction detection and 1 month of history.
Essential$25
per month for 5,000 sessions, billed annually ($39 billed monthly)
1 website, Mina AI questions about your data and 3 months of history.
Advanced$109
per month for 25,000 sessions, billed annually ($149 billed monthly)
2 websites, feedback surveys, attention and movement heatmaps, friction insights, more funnels and 6 months of history.
Premium$319
per month for 100,000 sessions, billed annually ($399 billed monthly)
5 websites, form analytics, data export and REST API, Mouseflow MCP and 12 months of history.
EnterpriseCustom
Priced for your volume; adds journey analytics, revenue impact on funnels, SSO and a dedicated customer success manager.
Ways to pay less
Attention Insight
- Annual discount
20% off yearly billing
The pricing page labels yearly billing as 20% off, for example $24 a month against $31 on Basic.
Mouseflow
- Annual discount
Save up to 35% with annual billing
The pricing page toggles between monthly and annual billing; annual lowers Essential from $39 to $25 a month and Premium from $399 to $319.
Common questions
Which is cheaper, Attention Insight or Mouseflow?
As of Nov 13, 2026, Attention Insight is cheaper to start with: $24 a month, against $25 a month for Mouseflow. Attention Insight starts at $24 per month, billed annually ($31 billed monthly), and Mouseflow starts at $25 per month for 5,000 sessions, billed annually ($39 billed monthly).
Which has a free plan, Attention Insight or Mouseflow?
As of Nov 13, 2026, only Mouseflow has a free plan. Attention Insight does not, though it has a free trial.
Which platforms do Attention Insight and Mouseflow run on?
As of Nov 13, 2026, only Attention Insight lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.