The CleverReach Insider’s Guide
Everything we know about CleverReach in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
CleverReach
The Insider’s Guide
Newsletter and email automation tool from Germany with a free plan
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from CleverReach’s own pages.
Made by CleverReach GmbH & Co. KG · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from CleverReach’s own pages, its app-store listings and our grades. Every fact in it is on CleverReach’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 42 of the 102 other email marketing and newsletter tools we grade
CleverReach is an email marketing tool with a drag-and-drop editor, signup forms, segmentation, automation and reporting. It has a permanent free plan for small lists and paid plans priced by number of recipients. Prices on the English pricing page are in euros, exclude VAT and are offered to business customers only.
To get you started, here are 9 things to know about CleverReach, taken from its own pages and our grades.
You build forms, templates and automations yourself.
- 1
Best for newsletters with a permanent free plan, priced in euros
Prices are euros ex VAT for business customers, A/B tests need Pro, and the free month does not apply in the United States.
- 2
Paid plans start at about $16.76 a month
As its pricing page puts it: €15 per month for up to 500 recipients.
- 3
There is a free plan
Lite: 250 recipients and up to 1,000 emails a month, with the drag-and-drop editor, free templates, one automation workflow and basic reporting.
- 4
It runs on Web
Web.
- 5
Newsletter editor
Drag-and-drop editor with free templates, your own HTML templates and landing pages.
- 6
Automation
Automation workflows from templates: one on Lite, unlimited on Pro. Transactional emails are also listed.
- 7
Recipients and forms
Signup forms, a preference center, segmentation and tags for recipient lists.
- 8
A 2.2 GPA, above 42 of 102
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace CleverReach you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
CleverReach at a glance
- Pricing
- Free plan, from €15 per month for up to 500 recipients
- Free plan
- Yes
- Free trial
- One free month on Pro for new customers with up to 5,000 recipients (not in the United States)
- Runs on
- Web
- Made by
- CleverReach GmbH & Co. KG
- Category
- Email Marketing & Newsletters
- Our grade
- 2.2 GPA, fair
The report card
Best for newsletters with a permanent free plan, priced in euros
CleverReach is an email tool with an editor, forms, automation and reports, and a free plan for 250 recipients. Prices are euros ex VAT for business customers, A/B tests need Pro, and the free month does not apply in the United States.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Basic is EUR 15 a month for up to 500 recipients and Pro EUR 18, inside the ordinary range. The page doesn't say if that is monthly or yearly billing, and extras like premium support cost EUR 22.95 a month. |
| Free plan and trial | C | A free plan with 250 recipients, 1,000 emails a month and one automation, which you will hit. The free Pro month doesn't apply in the United States. |
| Features | C | Editor, forms, automation, testing and reports. But A/B testing, scheduling and heat maps are on Pro, not Basic. |
| Ease of use | C | No store rating on record. You build forms, templates and automations yourself. |
| Platforms and integrations | B | Web with integrations like Shopify, WooCommerce, WordPress, Salesforce, Zapier and Make, plus an API. No desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who CleverReach is for
- Fits if you have a small list and want a free plan first
- Works for shop owners on Shopify or WooCommerce
Who it is not for
- Tight if your list grows: the free plan stops at 250 recipients and 1,000 emails
- Skip it if you need A/B tests or scheduling, which are on Pro
- Watch out: prices are in euros, exclude VAT and are for business customers
- Watch out: premium support is EUR 22.95 a month, and design and spam tests EUR 5 each
- Not for you if you are in the US and want the free Pro month
Good to know
Good for
- Small businesses in Europe that want a free starter plan and GDPR-oriented tooling
- Shops on Shopify, WooCommerce, Shopware or similar that send newsletters
Worth knowing
- Prices are in euros and exclude VAT; offers are for business customers only.
- The page shows €15 and €18 at 500 recipients, with a 10% reduction for annual billing; which basis the shown figure uses is not stated, and larger tiers need the slider.
- Premium support costs €22.95 a month, personal onboarding €29 per meeting and design and spam tests €5 per test.
- The free Pro month does not apply in the United States or to agencies.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
~$16.76
A month to start. There is a free plan too
CleverReach has a free plan. Paid plans start at €15 per month for up to 500 recipients.
The free Pro month doesn't apply in the United States.
Lite
€0
250 recipients, up to 1,000 emails a month, one automation workflow and basic reporting.
Basic
€15
per month for up to 500 recipients
Unlimited emails, ad-free newsletters, AI content generator and unlimited forms. Price rises with recipients; billing basis not shown.
Pro
€18
per month for up to 500 recipients
Everything in Basic plus A/B testing, scheduled sending, unlimited lists and automation, and click heat maps.
Enterprise
€499
per month for 250,000 emails
Everything in Pro with unlimited recipients, a monthly email quota, premium support, an SLA and unlimited image storage.
The free plan
Lite: 250 recipients and up to 1,000 emails a month, with the drag-and-drop editor, free templates, one automation workflow and basic reporting.
Trying it first
One free month on Pro for new customers with up to 5,000 recipients (not in the United States)
Read from cleverreach.com on Nov 13, 2026.
Ways to pay less
Annual discount
10% off with annual billing
The pricing page offers a 10% reduction when paying annually in advance instead of monthly.
Stated on cleverreach.comOther savings
Free first month of Pro
New customers with up to 5,000 recipients get one month of Pro free; it excludes agency customers and the United States.
Stated on cleverreach.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Newsletter and email automation tool from Germany with a free plan. Here is what it does, as its own site describes it, and what it covers: public API, AI features, marketing automation, forms, email campaigns, transactional email, a/B testing.
Editor, forms, automation, testing and reports.
- Newsletter editor
- Drag-and-drop editor with free templates, your own HTML templates and landing pages.
- Automation
- Automation workflows from templates: one on Lite, unlimited on Pro. Transactional emails are also listed.
- Recipients and forms
- Signup forms, a preference center, segmentation and tags for recipient lists.
- Testing and sending
- A/B testing and scheduled sending on Pro, plus design, spam and accessibility tests sold per test on lower plans.
- Reporting
- Open, click, unsubscribe and bounce rates, conversion tracking and a deliverability dashboard.
- Integrations and API
- Connectors for shops, CMSs and CRMs, plus a REST API.
Where it runs
- Web
What it works with
- Shopify
- WooCommerce
- WordPress
- Salesforce
- Microsoft Dynamics
- Zapier
- Make
- Gravity Forms
CleverReach is made by CleverReach GmbH & Co. KG.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
42/102
Other email marketing and newsletter tools it is graded above
CleverReach's GPA of 2.2 is higher than 42 of the 102 other email marketing and newsletter tools we grade, and level with 24.
It stands best on platforms and integrations (B, above 31 of 102) and worst on features (C, above 4).
Its paid plans start at about $16.76 a month, against a middle price of $19 for the category: 34 of the 78 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 18 tools score higher and cost less.
Each grade against the category
Every bar is all 103 email marketing and newsletter tools we grade, cut by the letter each got. CleverReach’s own letter is outlined.
- CValue for moneyAbove 21 of 102
- CFree plan and trialAbove 33 of 102
- CFeaturesAbove 4 of 102
- CEase of useAbove 11 of 102
- BPlatforms and integrationsAbove 31 of 102
Price against what you get
Each dot is one of 82 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. CleverReach is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace CleverReach you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $201.10 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Mail servers with a good name among inbox providers.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Shopify, WooCommerce and WordPress among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. CleverReach’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
MailerLite, Brevo, rapidmail, SendPulse and Mailchimp
The 5 tools CleverReach is most often weighed against, with where each one differs from it.
- 2.6GPA
MailerLite
Free plan · from $12/mo
Email newsletters, automations, sites and paid subscriptions.
- Only MailerLite lists an iOS app.
- CleverReach also covers transactional email and a/B testing.
- MailerLite also covers paid newsletters.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- CleverReach also covers transactional email and a/B testing.
- Brevo also covers sales pipeline and live chat.
- 2.0GPA
rapidmail
Free plan · from €15/mo
German newsletter tool with recipient-based monthly plans.
- rapidmail also covers reports.
- 2.6GPA
SendPulse
Free plan · from $9.60/mo
Email campaigns and automation in a wider multichannel suite.
- Only SendPulse lists iOS and Android apps.
- CleverReach also covers transactional email and a/B testing.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Only Mailchimp lists iOS and Android apps.
- CleverReach also covers transactional email and a/B testing.
- Mailchimp also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is CleverReach free?
CleverReach has a free plan. Lite: 250 recipients and up to 1,000 emails a month, with the drag-and-drop editor, free templates, one automation workflow and basic reporting.
How much does CleverReach cost?
CleverReach lists 4 plans. Lite: €0.
What platforms does CleverReach work on?
CleverReach is available on Web.
Does CleverReach offer any discounts?
CleverReach publicly lists the following: 10% off with annual billing; Free first month of Pro.
Does CleverReach have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. CleverReach is listed for Web.
Does CleverReach have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. CleverReach is listed for Web.
Is CleverReach open source?
CleverReach is not described as open source on its own site, as read on Nov 13, 2026.
Does CleverReach have an API?
Yes. CleverReach offers a public API, according to its own site.
What does CleverReach integrate with?
CleverReach's listing names Shopify, WooCommerce, WordPress, Salesforce, Microsoft Dynamics, Zapier, Make and Gravity Forms.
Does CleverReach have a free trial?
Yes. One free month on Pro for new customers with up to 5,000 recipients (not in the United States).
Who makes CleverReach?
CleverReach is made by CleverReach GmbH & Co. KG.
What are the alternatives to CleverReach?
The closest alternatives to CleverReach in our directory are MailerLite, Brevo, rapidmail, SendPulse and Mailchimp.
How does CleverReach compare with other email marketing and newsletter tools?
CleverReach's GPA of 2.2 is higher than 42 of the 102 other email marketing and newsletter tools we grade, and level with 24.
Is CleverReach good value for money?
ToolGPA grades CleverReach C for value for money. Its paid plans start at about $16.76 a month, against a middle price of $19 for the category: 34 of the 78 others that charge start lower.
Could I make my own version of CleverReach?
To replace CleverReach you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from CleverReach’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from CleverReach's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by CleverReach GmbH & Co. KG. Prices change, so check cleverreach.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- CleverReach, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/cleverreach
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "CleverReach: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/cleverreach
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/cleverreach/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after CleverReach, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 103 email marketing and newsletter tools we grade, compared
- Substack Insider's GuideNewsletter, podcast and video publishing with paid subscriptions3.2 GPA
- Mailrelay Insider's GuideEmail marketing with a large free plan and SMS and WhatsApp add-ons3.0 GPA
- SendFox Insider's GuideEmail newsletters and list building for creators on a budget3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what CleverReach’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. CleverReach is a trademark of its owner, and this guide is not made, paid for or approved by CleverReach GmbH & Co. KG. Prices and plans change: check cleverreach.com before you buy.