CleverReach vs MailerLite (2026): which should you pick?
As of Nov 13, 2026, MailerLite grades higher than CleverReach: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
MailerLite grades higher on features and ease of use. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CleverReach
Newsletter and email automation tool from Germany with a free plan
MailerLite
Email newsletters, automations, sites and paid subscriptions
Which one is for you
Pick CleverReach if
- Fits if you have a small list and want a free plan first
- Works for shop owners on Shopify or WooCommerce
Look elsewhere if
- Tight if your list grows: the free plan stops at 250 recipients and 1,000 emails
- Skip it if you need A/B tests or scheduling, which are on Pro
- Watch out: prices are in euros, exclude VAT and are for business customers
- Watch out: premium support is EUR 22.95 a month, and design and spam tests EUR 5 each
- Not for you if you are in the US and want the free Pro month
Pick MailerLite if
- Fits if you want a newsletter, a few automations and a basic website without juggling three tools
- Works for selling a paid newsletter or an ebook through Stripe
Look elsewhere if
- Tight if you're staying free and your list is heading past 250 people, as campaigns lock past it
- Not for you if you also need receipts and password-reset emails, which come from a separate product
- Pricey if your list grows in bursts, as subscribers count up through each billing cycle and move you up a tier automatically
- Watch out: Comfort caps emails at 10 times your tier, and live chat support starts on Power at $25
- Watch out: the free plan can't send through the API and has community support only
How we grade them
| 2.2GPACleverReachFair | 2.6GPAMailerLiteGood | |
|---|---|---|
| Value for money | CBasic is EUR 15 a month for up to 500 recipients and Pro EUR 18, inside the ordinary range. The page doesn't say if that is monthly or yearly billing, and extras like premium support cost EUR 22.95 a month. | C$12 a month for 500 subscribers, just under the middle of what email tools charge, and that already gets you 50 automations, 10 forms and 10 sites. At 10,000 subscribers it's $89 a month, and yearly billing takes 10% off. |
| Free plan and trial | CA free plan with 250 recipients, 1,000 emails a month and one automation, which you will hit. The free Pro month doesn't apply in the United States. | CFree for up to 250 subscribers and 2,500 emails a month, with automations, one website and three forms. That's a start, but 250 people is a cap you'll hit, and then campaigns and automations lock until you pay. There's a 14-day trial of paid features too, no card needed. |
| Features | CEditor, forms, automation, testing and reports. But A/B testing, scheduling and heat maps are on Pro, not Basic. | BThree email editors, a visual automation builder, websites, landing pages and forms, plus paid newsletters, digital products and bookings through Stripe. That's the whole job. Receipts and other transactional emails live in a separate product, MailerSend. |
| Ease of use | CNo store rating on record. You build forms, templates and automations yourself. | B4.67 from about 1,100 App Store ratings for its companion app, just under the 4.7 an A needs. The real work still happens in the web app, building emails and automations. |
| Platforms and integrations | BWeb with integrations like Shopify, WooCommerce, WordPress, Salesforce, Zapier and Make, plus an API. No desktop app. | BWeb and an iPhone app, with Shopify, WooCommerce, Stripe, Claude and ChatGPT, an API and an MCP server. No desktop app, so it can't go higher than a B. |
| Best for | newsletters with a permanent free plan, priced in euros | a newsletter with a simple website on the side |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CleverReach and MailerLite. How we grade
Price against what you get
CleverReach starts at about $16.76 a month and scores 2.3 out of 4 on features, ease of use and platforms. MailerLite starts at $12 a month and scores 3.0.
MailerLite scores higher and starts $4.76 a month lower. Of the other email marketing and newsletter tools on the chart, 18 score higher than CleverReach for less, and 1 scores higher than MailerLite for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CleverReach also covers transactional email and a/B testing.
- MailerLite also covers paid newsletters.
At a glance
| CleverReach | MailerLite | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | €15 per month for up to 500 recipients | $12 per month for up to 500 subscribers, billed monthly |
| Free plan | Lite: 250 recipients and up to 1,000 emails a month, with the drag-and-drop editor, free templates, one automation workflow and basic reporting. | Up to 250 subscribers, 2,500 emails a month, 2 seats, automations, 1 website, 1 landing page and 3 forms. No sending through the API. |
| Free trial | One free month on Pro for new customers with up to 5,000 recipients (not in the United States) | 14-day free trial of paid features, no credit card required |
| Web | ||
| iOS | ||
| Made by | CleverReach GmbH & Co. KG | MailerLite |
| Price read from | cleverreach.com | mailerlite.com |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
CleverReach
- Prices are in euros and exclude VAT; offers are for business customers only.
- The page shows €15 and €18 at 500 recipients, with a 10% reduction for annual billing; which basis the shown figure uses is not stated, and larger tiers need the slider.
- Premium support costs €22.95 a month, personal onboarding €29 per meeting and design and spam tests €5 per test.
- The free Pro month does not apply in the United States or to agencies.
MailerLite
- The Free plan stops at 250 subscribers; above that, campaigns and automations are locked until you upgrade.
- Subscribers count cumulatively through each billing cycle, and passing your tier moves you up and charges the card automatically.
- Comfort caps monthly emails at 10 times the top of your subscriber tier; Power has no monthly cap, subject to fair use.
- Transactional email is not part of these plans; MailerLite points to its separate MailerSend product.
Key features
CleverReach
- Newsletter editor
- Drag-and-drop editor with free templates, your own HTML templates and landing pages.
- Automation
- Automation workflows from templates: one on Lite, unlimited on Pro. Transactional emails are also listed.
- Recipients and forms
- Signup forms, a preference center, segmentation and tags for recipient lists.
- Testing and sending
- A/B testing and scheduled sending on Pro, plus design, spam and accessibility tests sold per test on lower plans.
- Reporting
- Open, click, unsubscribe and bounce rates, conversion tracking and a deliverability dashboard.
- Integrations and API
- Connectors for shops, CMSs and CRMs, plus a REST API.
MailerLite
- Three email editors
- Drag-and-drop, custom HTML and a simple text editor on every plan. Paid plans add the AI writing assistant, multivariate testing and dynamic content.
- Automation builder
- A visual workflow builder with templates, e-commerce triggers, RSS campaigns and auto-resend. Comfort allows 50 active automations; Power has no cap.
- Websites, landing pages and forms
- Build sites with a blog, landing pages, embedded forms and pop-ups. Free allows one site and three forms; an iPad app collects sign-ups offline.
- Paid newsletters and digital products
- Sell one-time or recurring newsletter subscriptions, digital downloads and bookings, with payments taken through Stripe.
- Reports
- Click maps, list growth and comparative reports, e-commerce sales tracking, individual subscriber profiles and custom report exports.
- MCP server and API
- Claude, ChatGPT and other AI tools can manage campaigns through MailerLite's MCP server. Full API and MCP access, including sending, needs a paid plan.
Plans
CleverReach
Lite€0
250 recipients, up to 1,000 emails a month, one automation workflow and basic reporting.
Basic€15
per month for up to 500 recipients
Unlimited emails, ad-free newsletters, AI content generator and unlimited forms. Price rises with recipients; billing basis not shown.
Pro€18
per month for up to 500 recipients
Everything in Basic plus A/B testing, scheduled sending, unlimited lists and automation, and click heat maps.
Enterprise€499
per month for 250,000 emails
Everything in Pro with unlimited recipients, a monthly email quota, premium support, an SLA and unlimited image storage.
MailerLite
Free$0
250 subscribers, 2,500 emails a month, 2 seats, 1 website, 1 landing page and 3 forms. Community support only.
Comfort$12
per month for up to 500 subscribers, billed monthly
Emails up to 10 times the tier (5,000 here), 3 seats, 50 automations, 10 forms and sites. Price rises with the list: $89 a month at 10,000 subscribers.
Power$25
per month for up to 500 subscribers, billed monthly
Unlimited emails, seats, automations, forms and sites, plus 24/7 live chat. Price rises with the list: $129 a month at 10,000 subscribers.
EnterpriseCustom
For more than 200,000 subscribers: custom sending volume, a success manager, account audits and a dedicated IP as an add-on.
Ways to pay less
CleverReach
- Annual discount
10% off with annual billing
The pricing page offers a 10% reduction when paying annually in advance instead of monthly.
- Other savings
Free first month of Pro
New customers with up to 5,000 recipients get one month of Pro free; it excludes agency customers and the United States.
MailerLite
- Annual discount
Save 10% with yearly billing
MailerLite's pricing page takes 10% off paid plans billed yearly: Comfort at 500 subscribers is $10.80 a month instead of $12.
- Nonprofit
30% off paid plans for nonprofits
Nonprofits get 30% off paid plans after sending support a document showing their status, such as an IRS tax exemption certificate.
Common questions
Which is cheaper, CleverReach or MailerLite?
As of Nov 13, 2026, MailerLite is cheaper to start with: $12 a month, against about $16.76 a month for CleverReach. CleverReach starts at €15 per month for up to 500 recipients, and MailerLite starts at $12 per month for up to 500 subscribers, billed monthly.
Which has a free plan, CleverReach or MailerLite?
As of Nov 13, 2026, both CleverReach and MailerLite have a free plan.
Which platforms do CleverReach and MailerLite run on?
As of Nov 13, 2026, only MailerLite lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.