Brevo vs CleverReach (2026): which should you pick?
As of Nov 13, 2026, Brevo grades higher than CleverReach: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Brevo grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Brevo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
CleverReach
Newsletter and email automation tool from Germany with a free plan
Which one is for you
Pick Brevo if
- Fits if you have thousands of contacts but only email them a few times a month
- Works for apps or shops that need receipt and password emails as well as newsletters
Look elsewhere if
- Tight if you stay on Starter, which has 1 seat, no automations and the Brevo logo unless you pay $12 more
- Pricey if you want WhatsApp, popups or push, which start on the $499 Professional plan
- Skip it if you mail a growing list every day, since the price follows the emails you send
- Watch out: Starter and Standard cap contacts by volume, at 500 for 5,000 emails a month and 2,500 for 15,000
- Watch out: the free plan stops at 300 emails a day, and SMS credits are bought separately by destination
Pick CleverReach if
- Fits if you have a small list and want a free plan first
- Works for shop owners on Shopify or WooCommerce
Look elsewhere if
- Tight if your list grows: the free plan stops at 250 recipients and 1,000 emails
- Skip it if you need A/B tests or scheduling, which are on Pro
- Watch out: prices are in euros, exclude VAT and are for business customers
- Watch out: premium support is EUR 22.95 a month, and design and spam tests EUR 5 each
- Not for you if you are in the US and want the free Pro month
How we grade them
| 2.6GPABrevoGood | 2.2GPACleverReachFair | |
|---|---|---|
| Value for money | BStarter is $9 a month for 5,000 emails, inside the cheaper quarter of email tools, and from 20,000 emails the contact cap jumps to 500,000. Automations and A/B tests need Standard at $18, and taking the Brevo logo off Starter is $12 a month more. | CBasic is EUR 15 a month for up to 500 recipients and Pro EUR 18, inside the ordinary range. The page doesn't say if that is monthly or yearly billing, and extras like premium support cost EUR 22.95 a month. |
| Free plan and trial | CFree for good with no card: 300 emails a day, campaigns and transactional email by API. Once your list passes 300 people, though, a single newsletter can't all go out on the same day. | CA free plan with 250 recipients, 1,000 emails a month and one automation, which you will hit. The free Pro month doesn't apply in the United States. |
| Features | BCampaigns, transactional email, automations, SMS, segments, forms, AI writing and a sales CRM, all from one contact list. That covers the whole job. WhatsApp, popups and push wait for the $499 Professional plan. | CEditor, forms, automation, testing and reports. But A/B testing, scheduling and heat maps are on Pro, not Basic. |
| Ease of use | CNo App Store rating on record. It's a big web app with campaigns, automations, a CRM and SMS in it, so you'll be setting things up before it earns its keep. | CNo store rating on record. You build forms, templates and automations yourself. |
| Platforms and integrations | BWeb only, with Shopify, WordPress, Stripe, Zapier, ChatGPT and Claude connections and an API. No desktop or phone app is listed. | BWeb with integrations like Shopify, WooCommerce, WordPress, Salesforce, Zapier and Make, plus an API. No desktop app. |
| Best for | big lists you only email now and then | newsletters with a permanent free plan, priced in euros |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brevo and CleverReach. How we grade
Price against what you get
Brevo starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. CleverReach starts at about $16.76 a month and scores 2.3.
Brevo scores higher and starts $7.76 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than Brevo for less, and 18 score higher than CleverReach for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Brevo also covers sales pipeline and live chat.
- CleverReach also covers transactional email and a/B testing.
At a glance
| Brevo | CleverReach | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9 per month for 5,000 emails and up to 500 contacts, billed monthly | €15 per month for up to 500 recipients |
| Free plan | Up to 300 emails a day (campaigns and transactional), 1 marketing seat and transactional email by API and SMTP. No credit card needed. | Lite: 250 recipients and up to 1,000 emails a month, with the drag-and-drop editor, free templates, one automation workflow and basic reporting. |
| Free trial | None listed | One free month on Pro for new customers with up to 5,000 recipients (not in the United States) |
| Web | ||
| Made by | Brevo | CleverReach GmbH & Co. KG |
| Price read from | brevo.com | cleverreach.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Brevo
- Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
- The Free plan is limited to 300 emails a day.
- Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
- SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.
CleverReach
- Prices are in euros and exclude VAT; offers are for business customers only.
- The page shows €15 and €18 at 500 recipients, with a 10% reduction for annual billing; which basis the shown figure uses is not stated, and larger tiers need the slider.
- Premium support costs €22.95 a month, personal onboarding €29 per meeting and design and spam tests €5 per test.
- The free Pro month does not apply in the United States or to agencies.
Key features
Brevo
- Email campaigns and transactional email
- A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.
- Marketing automation
- Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.
- SMS and WhatsApp
- SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.
- Sales CRM
- Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.
- Segments and forms
- Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.
- AI tools
- An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.
CleverReach
- Newsletter editor
- Drag-and-drop editor with free templates, your own HTML templates and landing pages.
- Automation
- Automation workflows from templates: one on Lite, unlimited on Pro. Transactional emails are also listed.
- Recipients and forms
- Signup forms, a preference center, segmentation and tags for recipient lists.
- Testing and sending
- A/B testing and scheduled sending on Pro, plus design, spam and accessibility tests sold per test on lower plans.
- Reporting
- Open, click, unsubscribe and bounce rates, conversion tracking and a deliverability dashboard.
- Integrations and API
- Connectors for shops, CMSs and CRMs, plus a REST API.
Plans
Brevo
Free$0
300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.
Starter$9
per month for 5,000 emails and up to 500 contacts, billed monthly
1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.
Standard$18
per month for 5,000 emails and up to 500 contacts, billed monthly
Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.
Professional$499
per month for 150,000 emails, billed monthly
10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.
EnterpriseCustom
For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.
CleverReach
Lite€0
250 recipients, up to 1,000 emails a month, one automation workflow and basic reporting.
Basic€15
per month for up to 500 recipients
Unlimited emails, ad-free newsletters, AI content generator and unlimited forms. Price rises with recipients; billing basis not shown.
Pro€18
per month for up to 500 recipients
Everything in Basic plus A/B testing, scheduled sending, unlimited lists and automation, and click heat maps.
Enterprise€499
per month for 250,000 emails
Everything in Pro with unlimited recipients, a monthly email quota, premium support, an SLA and unlimited image storage.
Ways to pay less
Brevo
- Annual discount
Save 10% with yearly billing
Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.
CleverReach
- Annual discount
10% off with annual billing
The pricing page offers a 10% reduction when paying annually in advance instead of monthly.
- Other savings
Free first month of Pro
New customers with up to 5,000 recipients get one month of Pro free; it excludes agency customers and the United States.
Common questions
Which is cheaper, Brevo or CleverReach?
As of Nov 13, 2026, Brevo is cheaper to start with: $9 a month, against about $16.76 a month for CleverReach. Brevo starts at $9 per month for 5,000 emails and up to 500 contacts, billed monthly, and CleverReach starts at €15 per month for up to 500 recipients.
Which has a free plan, Brevo or CleverReach?
As of Nov 13, 2026, both Brevo and CleverReach have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.