CleverReach vs rapidmail (2026): which should you pick?
As of Nov 13, 2026, CleverReach grades higher than rapidmail: 2.2 against 2.0 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
CleverReach grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CleverReach
Newsletter and email automation tool from Germany with a free plan
rapidmail
German newsletter tool with recipient-based monthly plans
Which one is for you
Pick CleverReach if
- Fits if you have a small list and want a free plan first
- Works for shop owners on Shopify or WooCommerce
Look elsewhere if
- Tight if your list grows: the free plan stops at 250 recipients and 1,000 emails
- Skip it if you need A/B tests or scheduling, which are on Pro
- Watch out: prices are in euros, exclude VAT and are for business customers
- Watch out: premium support is EUR 22.95 a month, and design and spam tests EUR 5 each
- Not for you if you are in the US and want the free Pro month
Pick rapidmail if
- Fits if you want a German-run tool with phone support
- Makes sense if you run Shopware or WooCommerce and send to a few hundred people
Look elsewhere if
- Not for you if you want a free plan, since you get one mailing, once
- Tight if you want A/B tests or scheduled sending, as those start on Performance at €25
- Watch out: monthly prices rise with the recipient count and the steps above 500 weren't readable
- Watch out: prices are in euros and the page doesn't say whether VAT is included
How we grade them
| 2.2GPACleverReachFair | 2.0GPArapidmailFair | |
|---|---|---|
| Value for money | CBasic is EUR 15 a month for up to 500 recipients and Pro EUR 18, inside the ordinary range. The page doesn't say if that is monthly or yearly billing, and extras like premium support cost EUR 22.95 a month. | C€15 a month for up to 500 recipients on Essential, €25 on Performance and €35 on Unlimited, rising with the list. That's ordinary against a $20 middle. |
| Free plan and trial | CA free plan with 250 recipients, 1,000 emails a month and one automation, which you will hit. The free Pro month doesn't apply in the United States. | DThe free offer is one mailing to up to 2,000 recipients, once. There's no recurring plan and no trial. |
| Features | CEditor, forms, automation, testing and reports. But A/B testing, scheduling and heat maps are on Pro, not Basic. | CEditor, automations, forms, reporting and transactional email. A/B tests, scheduled delivery and 1-click design aren't in Essential. |
| Ease of use | CNo store rating on record. You build forms, templates and automations yourself. | CNo store rating on record. A web app where you build the newsletters and automations. |
| Platforms and integrations | BWeb with integrations like Shopify, WooCommerce, WordPress, Salesforce, Zapier and Make, plus an API. No desktop app. | BWeb app with Shopware and WooCommerce plugins and an API for other systems. No phone or desktop app. |
| Best for | newsletters with a permanent free plan, priced in euros | German newsletters priced by recipients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CleverReach and rapidmail. How we grade
Price against what you get
CleverReach starts at about $16.76 a month and scores 2.3 out of 4 on features, ease of use and platforms. rapidmail starts at about $16.76 a month and scores 2.3.
On this chart the two sit in the same place: the same score for the same starting price. Of the other email marketing and newsletter tools on the chart, 18 score higher than CleverReach for less, and 18 score higher than rapidmail for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- rapidmail also covers reports.
At a glance
| CleverReach | rapidmail | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | €15 per month for up to 500 recipients | €15 per month for up to 500 recipients (Essential), or €20 for a single send to 500 |
| Free plan | Lite: 250 recipients and up to 1,000 emails a month, with the drag-and-drop editor, free templates, one automation workflow and basic reporting. | The first mailing to up to 2,000 recipients is free of charge; this is a one-time trial of a single send, not a recurring plan. |
| Free trial | One free month on Pro for new customers with up to 5,000 recipients (not in the United States) | None listed |
| Web | ||
| Made by | CleverReach GmbH & Co. KG | Positive Group Deutschland GmbH |
| Price read from | cleverreach.com | rapidmail.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
CleverReach
- Prices are in euros and exclude VAT; offers are for business customers only.
- The page shows €15 and €18 at 500 recipients, with a 10% reduction for annual billing; which basis the shown figure uses is not stated, and larger tiers need the slider.
- Premium support costs €22.95 a month, personal onboarding €29 per meeting and design and spam tests €5 per test.
- The free Pro month does not apply in the United States or to agencies.
rapidmail
- Prices are shown in euros; the page does not state whether VAT is included.
- Monthly prices rise with the recipient count; the steps above 500 recipients were not readable on the page as fetched.
- A/B tests, scheduled delivery and 1-click design are not in Essential.
- Shop plugins are listed for Shopware and WooCommerce; other systems connect through the API.
Key features
CleverReach
- Newsletter editor
- Drag-and-drop editor with free templates, your own HTML templates and landing pages.
- Automation
- Automation workflows from templates: one on Lite, unlimited on Pro. Transactional emails are also listed.
- Recipients and forms
- Signup forms, a preference center, segmentation and tags for recipient lists.
- Testing and sending
- A/B testing and scheduled sending on Pro, plus design, spam and accessibility tests sold per test on lower plans.
- Reporting
- Open, click, unsubscribe and bounce rates, conversion tracking and a deliverability dashboard.
- Integrations and API
- Connectors for shops, CMSs and CRMs, plus a REST API.
rapidmail
- Drag-and-drop newsletter editor
- Build mailings from more than 250 templates; the 1-click design feature builds a template in your brand style on paid plans.
- Automations
- Send automated email sequences for set occasions. The number of automations depends on the plan, from 1 to unlimited.
- Sign-up forms
- Forms for subscribing and unsubscribing, with automatic double opt-in, can be embedded on a website.
- Reporting
- Delivery statistics, a click map, device and location analysis and Google Analytics tracking are listed in the feature table.
- Transactional email
- SMTP sending for transactional messages is offered as a separate feature of the service.
- Phone, email and ticket support
- The vendor says all customers get free support by phone, email and ticket, whatever the package.
Plans
CleverReach
Lite€0
250 recipients, up to 1,000 emails a month, one automation workflow and basic reporting.
Basic€15
per month for up to 500 recipients
Unlimited emails, ad-free newsletters, AI content generator and unlimited forms. Price rises with recipients; billing basis not shown.
Pro€18
per month for up to 500 recipients
Everything in Basic plus A/B testing, scheduled sending, unlimited lists and automation, and click heat maps.
Enterprise€499
per month for 250,000 emails
Everything in Pro with unlimited recipients, a monthly email quota, premium support, an SLA and unlimited image storage.
rapidmail
Essential€15
per month for up to 500 recipients, billed monthly
1 automation, 3 sender addresses, 3 recipient lists, 250 templates. Price rises with the recipient count.
Performance€25
per month for up to 500 recipients, billed monthly
5 automations, 10 sender addresses, 10 lists, 2 extra users, A/B tests and scheduled delivery.
Unlimited€35
per month for up to 500 recipients, billed monthly
Unlimited automations, sender addresses, lists and extra users, plus the Performance features.
Pay as you go€20
single delivery of 500 emails, no contract term
No subscription: you pay per send. 1 automation, 3 sender addresses and 3 lists.
Ways to pay less
CleverReach
- Annual discount
10% off with annual billing
The pricing page offers a 10% reduction when paying annually in advance instead of monthly.
- Other savings
Free first month of Pro
New customers with up to 5,000 recipients get one month of Pro free; it excludes agency customers and the United States.
rapidmail
No public discounts listed.
Common questions
Which is cheaper, CleverReach or rapidmail?
As of Nov 13, 2026, they start at the same price. CleverReach starts at €15 per month for up to 500 recipients, and rapidmail starts at €15 per month for up to 500 recipients (Essential), or €20 for a single send to 500.
Which has a free plan, CleverReach or rapidmail?
As of Nov 13, 2026, both CleverReach and rapidmail have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.