Brevo vs rapidmail (2026): which should you pick?

Pick Brevo if

• Fits if you have thousands of contacts but only email them a few times a month
• Works for apps or shops that need receipt and password emails as well as newsletters

Look elsewhere if

• Tight if you stay on Starter, which has 1 seat, no automations and the Brevo logo unless you pay $12 more
• Pricey if you want WhatsApp, popups or push, which start on the $499 Professional plan
• Skip it if you mail a growing list every day, since the price follows the emails you send
• Watch out: Starter and Standard cap contacts by volume, at 500 for 5,000 emails a month and 2,500 for 15,000
• Watch out: the free plan stops at 300 emails a day, and SMS credits are bought separately by destination

Pick rapidmail if

• Fits if you want a German-run tool with phone support
• Makes sense if you run Shopware or WooCommerce and send to a few hundred people

Look elsewhere if

• Not for you if you want a free plan, since you get one mailing, once
• Tight if you want A/B tests or scheduled sending, as those start on Performance at €25
• Watch out: monthly prices rise with the recipient count and the steps above 500 weren't readable
• Watch out: prices are in euros and the page doesn't say whether VAT is included

Brevo

• Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
• The Free plan is limited to 300 emails a day.
• Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
• SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.

rapidmail

• Prices are shown in euros; the page does not state whether VAT is included.
• Monthly prices rise with the recipient count; the steps above 500 recipients were not readable on the page as fetched.
• A/B tests, scheduled delivery and 1-click design are not in Essential.
• Shop plugins are listed for Shopware and WooCommerce; other systems connect through the API.

Brevo

Email campaigns and transactional email

A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.

Marketing automation

Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.

SMS and WhatsApp

SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.

Sales CRM

Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.

Segments and forms

Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.

AI tools

An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.

rapidmail

Drag-and-drop newsletter editor

Build mailings from more than 250 templates; the 1-click design feature builds a template in your brand style on paid plans.

Automations

Send automated email sequences for set occasions. The number of automations depends on the plan, from 1 to unlimited.

Sign-up forms

Forms for subscribing and unsubscribing, with automatic double opt-in, can be embedded on a website.

Reporting

Delivery statistics, a click map, device and location analysis and Google Analytics tracking are listed in the feature table.

Transactional email

SMTP sending for transactional messages is offered as a separate feature of the service.

Phone, email and ticket support

The vendor says all customers get free support by phone, email and ticket, whatever the package.

Brevo

• Free$0

  300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.

• Starter$9

  per month for 5,000 emails and up to 500 contacts, billed monthly

  1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.

• Standard$18

  per month for 5,000 emails and up to 500 contacts, billed monthly

  Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.

• Professional$499

  per month for 150,000 emails, billed monthly

  10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.

• EnterpriseCustom

  For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.

rapidmail

• Essential€15

  per month for up to 500 recipients, billed monthly

  1 automation, 3 sender addresses, 3 recipient lists, 250 templates. Price rises with the recipient count.

• Performance€25

  per month for up to 500 recipients, billed monthly

  5 automations, 10 sender addresses, 10 lists, 2 extra users, A/B tests and scheduled delivery.

• Unlimited€35

  per month for up to 500 recipients, billed monthly

  Unlimited automations, sender addresses, lists and extra users, plus the Performance features.

• Pay as you go€20

  single delivery of 500 emails, no contract term

  No subscription: you pay per send. 1 automation, 3 sender addresses and 3 lists.

Brevo

• Annual discount

  Save 10% with yearly billing

  Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.

rapidmail

No public discounts listed.