CleverReach vs SendPulse (2026): which should you pick?
As of Nov 13, 2026, SendPulse grades higher than CleverReach: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
SendPulse grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CleverReach
Newsletter and email automation tool from Germany with a free plan
SendPulse
Email campaigns and automation in a wider multichannel suite
Which one is for you
Pick CleverReach if
- Fits if you have a small list and want a free plan first
- Works for shop owners on Shopify or WooCommerce
Look elsewhere if
- Tight if your list grows: the free plan stops at 250 recipients and 1,000 emails
- Skip it if you need A/B tests or scheduling, which are on Pro
- Watch out: prices are in euros, exclude VAT and are for business customers
- Watch out: premium support is EUR 22.95 a month, and design and spam tests EUR 5 each
- Not for you if you are in the US and want the free Pro month
Pick SendPulse if
- Fits if you want chatbots, SMS or a CRM from the same vendor as your email
- Works for occasional senders, who can buy email packs from $48 for 10,000 that last a year
Look elsewhere if
- Tight if you stay free and your list is heading past 500 subscribers
- Pricey if a big team needs access, as unlimited users need Enterprise from 2,500 subscribers
- Not for you if you want SMS and receipt emails in your email plan, as they're priced as separate products
- Watch out: Standard has 3 users and Pro 10, and email verification and re-engagement emails need Pro
- Watch out: the free plan allows only 5 automated flows, and there's no trial of paid plans on record
How we grade them
| 2.2GPACleverReachFair | 2.6GPASendPulseGood | |
|---|---|---|
| Value for money | CBasic is EUR 15 a month for up to 500 recipients and Pro EUR 18, inside the ordinary range. The page doesn't say if that is monthly or yearly billing, and extras like premium support cost EUR 22.95 a month. | BStandard is $9.60 a month for 500 subscribers on yearly billing, or $12 monthly, right on the edge of the cheaper quarter of email tools. It includes unlimited emails and 3 users, and it's $78 a month billed monthly at 10,000 subscribers. |
| Free plan and trial | CA free plan with 250 recipients, 1,000 emails a month and one automation, which you will hit. The free Pro month doesn't apply in the United States. | CFree for 500 subscribers and 15,000 emails a month, with the builder, over 140 templates, forms and 5 automated flows. That's 30 emails per subscriber a month, but 500 subscribers is a cap you'll hit. |
| Features | CEditor, forms, automation, testing and reports. But A/B testing, scheduling and heat maps are on Pro, not Basic. | BA drag-and-drop builder with over 140 templates, automated flows, segments, A/B tests, forms, landing pages, payments inside emails and an AI assistant. That's the whole job. Transactional email and SMS are separate products. |
| Ease of use | CNo store rating on record. You build forms, templates and automations yourself. | CNo App Store rating on record. The email part sits inside a much bigger suite of chatbots, SMS and CRM, and you still build lists, flows and templates yourself. |
| Platforms and integrations | BWeb with integrations like Shopify, WooCommerce, WordPress, Salesforce, Zapier and Make, plus an API. No desktop app. | BWeb plus iPhone and Android apps, with Zapier, Make, WordPress, Shopify and Creatio, an API and an MCP server. No desktop app, so it can't go above a B. |
| Best for | newsletters with a permanent free plan, priced in euros | email plus chatbots and SMS from one vendor |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CleverReach and SendPulse. How we grade
Price against what you get
CleverReach starts at about $16.76 a month and scores 2.3 out of 4 on features, ease of use and platforms. SendPulse starts at $9.60 a month and scores 2.7.
SendPulse scores higher and starts $7.16 a month lower. Of the other email marketing and newsletter tools on the chart, 18 score higher than CleverReach for less, and none scores higher than SendPulse for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CleverReach also covers transactional email and a/B testing.
At a glance
| CleverReach | SendPulse | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | €15 per month for up to 500 recipients | $9.60 per month for up to 500 subscribers, billed yearly |
| Free plan | Lite: 250 recipients and up to 1,000 emails a month, with the drag-and-drop editor, free templates, one automation workflow and basic reporting. | Up to 500 subscribers and 15,000 emails a month, with the drag-and-drop builder, 140+ templates, sign-up forms, basic automation and open and click stats. |
| Free trial | One free month on Pro for new customers with up to 5,000 recipients (not in the United States) | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CleverReach GmbH & Co. KG | SendPulse |
| Price read from | cleverreach.com | sendpulse.com |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
CleverReach
- Prices are in euros and exclude VAT; offers are for business customers only.
- The page shows €15 and €18 at 500 recipients, with a 10% reduction for annual billing; which basis the shown figure uses is not stated, and larger tiers need the slider.
- Premium support costs €22.95 a month, personal onboarding €29 per meeting and design and spam tests €5 per test.
- The free Pro month does not apply in the United States or to agencies.
SendPulse
- The Free plan stops at 500 subscribers and 15,000 emails a month.
- Standard includes 3 users and Pro 10; unlimited users need Enterprise, which starts at 2,500 subscribers.
- Chatbots, SMS, web push, transactional email and the CRM are separate products with their own prices.
- Pay-as-you-go email packs start at $48 for 10,000 emails, valid for a year.
Key features
CleverReach
- Newsletter editor
- Drag-and-drop editor with free templates, your own HTML templates and landing pages.
- Automation
- Automation workflows from templates: one on Lite, unlimited on Pro. Transactional emails are also listed.
- Recipients and forms
- Signup forms, a preference center, segmentation and tags for recipient lists.
- Testing and sending
- A/B testing and scheduled sending on Pro, plus design, spam and accessibility tests sold per test on lower plans.
- Reporting
- Open, click, unsubscribe and bounce rates, conversion tracking and a deliverability dashboard.
- Integrations and API
- Connectors for shops, CMSs and CRMs, plus a REST API.
SendPulse
- Email builder and templates
- A drag-and-drop builder with over 140 editable templates, plus payment processing inside emails on paid plans.
- Automation flows
- Event-triggered flows with 5 flows on Free, 10 on Standard, 50 on Pro and no limit on Enterprise.
- Segments and A/B tests
- Static segments from Standard and saved dynamic segments from Pro, with A/B tests of subject, content and sender.
- Forms and landing pages
- Multichannel subscription forms, 2 websites and 2 link-in-bio pages built with SendPulse's page builder.
- AI assistant and MCP
- SendPulse lists an AI assistant among its tools, and an MCP server connects AI tools such as chat assistants to your account.
- Mobile apps
- SendPulse links to iOS and Android apps from its homepage, alongside the web app.
Plans
CleverReach
Lite€0
250 recipients, up to 1,000 emails a month, one automation workflow and basic reporting.
Basic€15
per month for up to 500 recipients
Unlimited emails, ad-free newsletters, AI content generator and unlimited forms. Price rises with recipients; billing basis not shown.
Pro€18
per month for up to 500 recipients
Everything in Basic plus A/B testing, scheduled sending, unlimited lists and automation, and click heat maps.
Enterprise€499
per month for 250,000 emails
Everything in Pro with unlimited recipients, a monthly email quota, premium support, an SLA and unlimited image storage.
SendPulse
Free$0
500 subscribers, 15,000 emails a month, 140+ templates, sign-up forms and 5 automated flows.
Standard$9.60
per month for up to 500 subscribers, billed yearly ($12 monthly)
Unlimited emails, 3 users, A/B tests, scheduling, payments in emails, no branding. Price rises with the list: $78 a month billed monthly at 10,000 subscribers.
Pro$11.52
per month for up to 500 subscribers, billed yearly ($14.40 monthly)
Re-engagement emails, dynamic segments, email verification, 10 users, 50 flows and guided onboarding. $93.60 a month billed monthly at 10,000 subscribers.
Enterprise$51.07
per month for up to 2,500 subscribers, billed yearly ($63.84 monthly)
Unlimited users, sender addresses and flows, full A/B testing and dedicated support; starts at 2,500 subscribers. $131.04 a month billed monthly at 10,000.
Ways to pay less
CleverReach
- Annual discount
10% off with annual billing
The pricing page offers a 10% reduction when paying annually in advance instead of monthly.
- Other savings
Free first month of Pro
New customers with up to 5,000 recipients get one month of Pro free; it excludes agency customers and the United States.
SendPulse
- Annual discount
Save 20% with yearly billing
SendPulse's pricing page takes 20% off email plans billed yearly and 10% billed every six months: Standard at 500 subscribers is $9.60 a month instead of $12.
Common questions
Which is cheaper, CleverReach or SendPulse?
As of Nov 13, 2026, SendPulse is cheaper to start with: $9.60 a month, against about $16.76 a month for CleverReach. CleverReach starts at €15 per month for up to 500 recipients, and SendPulse starts at $9.60 per month for up to 500 subscribers, billed yearly.
Which has a free plan, CleverReach or SendPulse?
As of Nov 13, 2026, both CleverReach and SendPulse have a free plan.
Which platforms do CleverReach and SendPulse run on?
As of Nov 13, 2026, only SendPulse lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.