The Copper Insider’s Guide
Everything we know about Copper in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Copper
The Insider’s Guide
CRM that works inside Gmail and Google Calendar
Every plan, grade, refund rule and rival among CRM tools, read from Copper’s own pages.
Made by Copper CRM, Inc. · checked Oct 5, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Copper’s own pages, its app-store listings and our grades. Every fact in it is on Copper’s page too, where it is kept up to date. Checked Oct 5, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 4 of the 48 other CRM tools we grade
Copper is a CRM built around Google Workspace. A Chrome extension brings contacts, deals and tasks into Gmail and Google Calendar, and email, calendar events, contacts and Drive files sync with CRM records. Alongside sales pipelines it has project pipelines for delivering work after a deal closes. It is sold per seat in three plans, with contact limits on the lower two and no free plan.
To get you started, here are 9 things to know about Copper, taken from its own pages and our grades.
It sits inside Gmail and Google Calendar and syncs your email, contacts, events and Drive files for you, so there's little to set up.
- 1
Best for teams that run their day in Gmail
Copper is a CRM built around Gmail: a Chrome extension puts contacts, deals and tasks beside your inbox and calendar, and a won deal can become a project.
- 2
Paid plans start at $23 a month for each person
As its pricing page puts it: $23 per seat / month, paid annually ($29 billed monthly).
- 3
You can try it first
14-day free trial, no credit card required
- 4
It runs on 3 platforms
Web, iOS and Android, with a browser extension too.
- 5
Gmail and Google Calendar extension
A Chrome extension adds leads, tracks conversations, finds files and manages tasks inside Gmail and Google Calendar, with email, contact, calendar and Drive sync behind it.
- 6
Sales pipelines
Drag-and-drop pipelines show where each opportunity stands, with customizable stages and pipeline templates. Revenue tracking tools are part of the Professional plan.
- 7
Project pipelines
A closed opportunity can be duplicated into a project, so service delivery and onboarding are tracked in the same tool with their own pipelines and tasks.
- 8
A 2.2 GPA, above 4 of 48
That is against the other CRM tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Copper you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
Copper at a glance
- Pricing
- Free trial, from $23 per seat / month, paid annually ($29 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial, no credit card required
- Runs on
- Web, iOS, Android, Browser extension
- Made by
- Copper CRM, Inc., since 2012
- Category
- CRM Software
- Our grade
- 2.2 GPA, fair
- Store rating
- 4.7 on the App Store, 446 ratings
The report card
Best for teams that run their day in Gmail
Copper is a CRM built around Gmail: a Chrome extension puts contacts, deals and tasks beside your inbox and calendar, and a won deal can become a project. Basic is $23 a seat and stops at 2,500 contacts. Reporting, workflows, bulk email and integrations wait for Professional at $59, unlimited contacts means Business at $99, and Outlook teams lose the main point.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Basic is $23 a seat a month paid annually, $29 monthly, and stops at 2,500 contacts. The things you'd want next, workflow automation, bulk email, reporting and the integrations, are all listed from Professional at $59, well over twice the $24 middle for CRMs. Unlimited contacts means Business at $99. |
| Free plan and trial | C | No free plan. The trial is 14 days and doesn't ask for a card, which is the usual arrangement here, so it costs nothing to find out whether it suits your inbox. |
| Features | C | Pipelines for sales and for the project work after the sale, task and workflow automation, email templates, bulk email, email series and business card scanning on the phone. The basics are all here, and so is the listing's big gap: it's built around Google Workspace, so an Outlook team loses the main trick. |
| Ease of use | B | 4.7 from about 450 App Store ratings, which is too few ratings for an A. It sits inside Gmail and Google Calendar and syncs your email, contacts, events and Drive files for you, so there's little to set up. |
| Platforms and integrations | B | Web, iPhone, Android and a Chrome extension for Gmail and Google Calendar, with no desktop app. It links to Google Drive, Slack, Mailchimp, QuickBooks, DocuSign and Zapier and has an API, but integrations are listed from the Professional plan. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Copper is for
- Fits if your team runs its day in Gmail and Google Calendar
- Works for agencies that track the project work after a deal closes
Who it is not for
- Pricey if you need reports, workflow automation, bulk email or integrations, which start on Professional at $59 a seat
- Tight if your list is growing, as Basic stops at 2,500 contacts and Professional at 15,000
- Not for you if your company is on Outlook, because Copper is built around Google Workspace
- Skip it if you want a free plan or a desktop app, as there's neither, only a 14-day trial
- Watch out: email series, custom reports and multi-currency are Business only, at $99 a seat
Good to know
Good for
- Teams that run their day in Gmail and Google Calendar
- Agencies and consultancies that manage client work after the sale
- Small teams that want a CRM with little setup
Worth knowing
- There is no free plan; the free trial lasts 14 days.
- Basic is capped at 2,500 contacts and Professional at 15,000. Only Business has unlimited contacts.
- Workflow automation, bulk email, reporting and integrations are listed from Professional at $59 per seat / month paid annually.
- Email series, custom reports and multi-currency are limited to the Business plan.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$23
A month to start, for each person
Copper is a paid product with a free trial, starting at $23 per seat / month, paid annually ($29 billed monthly).
Basic
$23
per seat / month, paid annually ($29 billed monthly)
2,500 contact limit, with pipelines, project management, task automation and contact enrichment.
Professional
$59
per seat / month, paid annually ($69 billed monthly)
15,000 contact limit, plus workflow automation, bulk email, reporting and integrations.
Business
$99
per seat / month, paid annually ($134 billed monthly)
Unlimited contacts, plus email series, custom reports, multi-currency and premium support.
Trying it first
14-day free trial, no credit card required
Read from copper.com on Oct 5, 2026.
Ways to pay less
Annual discount
Up to 26% off with annual billing
Copper's pricing page advertises up to 26% off for annual billing: Basic is $23 per seat a month instead of $29, Professional $59 instead of $69 and Business $99 instead of $134.
Stated on copper.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
4
Places it runs: Web, iOS, Android and Browser extension
CRM that works inside Gmail and Google Calendar. Here is what it does, as its own site describes it, and what it covers: public API, AI features, tasks, sales pipeline, workflow automation, forms, reports.
The basics are all here, and so is the listing's big gap: it's built around Google Workspace, so an Outlook team loses the main trick.
- Gmail and Google Calendar extension
- A Chrome extension adds leads, tracks conversations, finds files and manages tasks inside Gmail and Google Calendar, with email, contact, calendar and Drive sync behind it.
- Sales pipelines
- Drag-and-drop pipelines show where each opportunity stands, with customizable stages and pipeline templates. Revenue tracking tools are part of the Professional plan.
- Project pipelines
- A closed opportunity can be duplicated into a project, so service delivery and onboarding are tracked in the same tool with their own pipelines and tasks.
- Task and workflow automation
- Task automation creates a new task after an action takes place in Copper. Workflow automation, such as emails or reminders triggered by a stage change, starts at Professional.
- Email templates, bulk email and series
- Email templates with merge fields are included from Basic. Bulk email arrives with Professional, and automated email series are limited to Business.
- Mobile apps
- The iOS and Android apps log calls and texts against records, turn a photo of a business card into a contact and send notifications for assignments, mentions and upcoming tasks.
Where it runs
- Web
- iOS
- Android
- Browser extension
What it works with
- Gmail
- Google Calendar
- Google Drive
- Slack
- Mailchimp
- QuickBooks
- DocuSign
- Zapier
Who makes Copper
Copper is made by Copper CRM, Inc., a venture-backed company that builds this CRM for teams working in Google Workspace. It earns money from monthly and annual subscriptions and counts more than 30,000 companies as customers.
- Founded
- 2012copper.com
- Based
- San Francisco, Californiacopper.com
- Ownership
- Privately held. Privately held and venture-backed: its About page reports $102M in funding and shows the logos of its investors, including Norwest and GV. Its pages name no parent company.copper.com
- Funding
- $102M in funding, according to its About page, which shows investors including Norwest and GV. The page gives no rounds or dates.copper.com
- Founders and leaders
- Steve Holm, CEOcopper.com
- Rick Smith, CFOcopper.com
- Luke Lihou, VP Productcopper.com
- Katie Huang, VP Engineeringcopper.com
- Hiring
- 1 open role on its job board: a Manager, Demand Generation, in marketing, remote in Canadajobs.lever.co
- Referral program
- Referral partners, mainly consultants, earn a 15% commission on both monthly and annual Copper subscriptions, paid out monthly, with a 90-day tracking cookie.copper.com
- Affiliate program
- Affiliate partners, mainly content creators, earn cost-per-click or cost-per-lead commissions for the traffic and leads they send. The rates are not published.copper.com
- Partner program
- Integration partners are software companies that connect their products to Copper, with embedded apps, API integrations, co-marketing and marketplace listings. No payment terms are published.copper.com
- Lately
- More control over record visibility, customizable navigation, and a faster Copper ⚡ · Jun 18, 2026
- Branded CRX, LinkedIn mobile capture, and smoother Forms sharing 🌷 · May 19, 2026
- Custom navigation, branded themes, and smarter mobile tools 🌸 · Apr 22, 2026
- Share the love with Forms, richer notes, and smoother mobile workflows 💕 · Feb 19, 2026
Read on Oct 7, 2026 from the company’s own pages and from news reports. What is not stated there is left out.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/48
Other CRM tools it is graded above
Copper's GPA of 2.2 is higher than 4 of the 48 other CRM tools we grade, and level with 14.
It stands best on ease of use (B, above 37 of 48) and worst on value for money (D, above 0).
Its paid plans start at $23 a month for each person, against a middle price of $24 for the category: 20 of the 46 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 49 CRM tools we grade, cut by the letter each got. Copper’s own letter is outlined.
- DValue for moneyAbove 0 of 48
- CFree plan and trialAbove 4 of 48
- CFeaturesAbove 0 of 48
- BEase of useAbove 37 of 48
- BPlatforms and integrationsAbove 5 of 48
Price against what you get
Each dot is one of 47 CRM tools. Further left costs less; higher up scores better on features, ease of use and platforms. Copper is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Copper you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 30 of the 48 other CRM tools grade higher. It costs $276 a year.
What you could make
- Sales pipeline, tasks, forms and reports: an app builder makes these well.
What you could not
- Connections to other products, each kept working as those products change.
- A real app for iOS and Android. Something home-made would be a web page.
- It is priced for each person, which means accounts and billing for a team.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Copper’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Streak, NetHunt CRM, Pipedrive, HubSpot and folk
The 5 tools Copper is most often weighed against, with where each one differs from it.
- 2.2GPA
Streak
Free plan · from $49/mo
CRM built into Gmail, with pipelines in the inbox.
- Streak has a free plan. Copper does not, though it has a free trial.
- Only Copper lists a web app.
- Copper also covers forms.
- 2.2GPA
NetHunt CRM
Free trial · from $24/mo
Sales CRM that works inside Gmail and Google Workspace.
- Copper also covers tasks.
- NetHunt CRM also covers marketing automation.
- 2.2GPA
Pipedrive
Free trial · from $14/mo
Sales CRM organized around visual deal pipelines.
- Only Copper lists a browser extension.
- Copper also covers tasks, forms and reports.
- Pipedrive also covers transcription and kanban boards.
- 3.2GPA
HubSpot
Free plan · from $20/mo
Free CRM at the center of a marketing, sales and service suite.
- HubSpot has a free plan. Copper does not, though it has a free trial.
- Copper also covers tasks, forms and reports.
- HubSpot also covers booking links and marketing automation.
- 2.2GPA
folk
Free trial · from $24/mo
CRM that pulls contacts from LinkedIn, email and WhatsApp.
- Only folk lists macOS and Windows apps.
- Copper also covers tasks, forms and reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Copper free?
No, Copper is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does Copper cost?
Copper lists 3 plans. Basic: $23 per seat / month, paid annually ($29 billed monthly).
What platforms does Copper work on?
Copper is available on Web, iOS and Android. It also has a browser extension.
Does Copper offer any discounts?
Copper publicly lists the following: Up to 26% off with annual billing.
How is Copper rated?
Copper's iPhone and iPad app averages 4.7 out of 5 from 446 ratings on the App Store in the United States, as read on Oct 5, 2026.
Does Copper have a Windows app?
No Windows app was listed when its pages were read on Oct 5, 2026. Copper is listed for Web, iOS and Android.
Does Copper have a macOS app?
No macOS app was listed when its pages were read on Oct 5, 2026. Copper is listed for Web, iOS and Android.
Is Copper open source?
Copper is not described as open source on its own site, as read on Oct 5, 2026.
Does Copper have an API?
Yes. Copper offers a public API, according to its own site.
What does Copper integrate with?
Copper's listing names Gmail, Google Calendar, Google Drive, Slack, Mailchimp, QuickBooks, DocuSign and Zapier.
Who makes Copper?
Copper is made by a company of the same name. Privately held and venture-backed: its About page reports $102M in funding and shows the logos of its investors, including Norwest and GV.
What are the alternatives to Copper?
The closest alternatives to Copper in our directory are Streak, NetHunt CRM, Pipedrive, HubSpot and folk.
How does Copper compare with other CRM tools?
Copper's GPA of 2.2 is higher than 4 of the 48 other CRM tools we grade, and level with 14.
Is Copper good value for money?
ToolGPA grades Copper D for value for money. Its paid plans start at $23 a month for each person, against a middle price of $24 for the category: 20 of the 46 others that charge start lower.
Could I make my own version of Copper?
To replace Copper you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from Copper’s own pages on Oct 5, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from Copper's own pages on 5 October 2026, and its App Store rating. Also tested with a demo account on 2026-09-26.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Copper CRM, Inc. Prices change, so check copper.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Copper, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/copper
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Copper: The Insider's Guide", checked Oct 5, 2026. https://toolgpa.com/tools/copper
Know someone choosing between CRM tools?
Send them this guide: toolgpa.com/tools/copper/guide
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See our other guides
The best-graded CRM tools after Copper, each with an Insider's Guide of its own.
- CRM Software Insider's GuideEvery one of the 49 CRM tools we grade, compared
- HubSpot Insider's GuideFree CRM at the center of a marketing, sales and service suite3.2 GPA
- Bigin by Zoho CRM Insider's GuidePipeline-based CRM from Zoho for small businesses2.8 GPA
- Bitrix24 Insider's GuideFlat-priced CRM with tasks, chat, video calls and a site builder2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Copper’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Copper is a trademark of its owner, and this guide is not made, paid for or approved by Copper CRM, Inc. Prices and plans change: check copper.com before you buy.


