The Durable Insider’s Guide
Everything we know about Durable in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Durable
The Insider’s Guide
AI website builder for small businesses with bookings and a CRM
Every plan, grade, refund rule and rival among AI app builders, read from Durable’s own pages.
Made by Durable Technologies Inc · checked Oct 9, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Durable’s own pages, its app-store listings and our grades. Every fact in it is on Durable’s page too, where it is kept up to date. Checked Oct 9, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 2 of the 26 other AI app builders we grade
Durable generates a small-business website from a short description and bundles tools for running the business around it: hosting, SEO, a CRM, online bookings and AI image generation. On paid plans, AI agents write blog posts, reply to leads and track how the business ranks in AI search. It is a no-code website product aimed at service businesses rather than a builder for custom applications.
To get you started, here are 9 things to know about Durable, taken from its own pages and our grades.
But the free plan is only a private preview, HTML customization is limited, it isn't built for shops, and it won't make a custom app.
- 1
Best for a small-business website with bookings and a CRM
Durable is for the cleaner, coach or handyman who needs a website by tonight.
- 2
Paid plans start at $22 a month
As its pricing page puts it: $22 per month, billed annually; $25 billed monthly (Launch).
- 3
There is a free plan
a private website preview, 300 AI credits in total to try the AI tools, and a CRM with up to 10 customers.
- 4
It runs on Web
Web.
- 5
AI-generated website
A site is generated in about 30 seconds from a description of the business, with unlimited AI-generated pages, secure hosting and unlimited traffic on every plan.
- 6
SEO and AI search visibility
Sites get optimized metadata, structured data and a sitemap. Paid plans add advanced SEO and track how the business ranks in ChatGPT, Gemini, Perplexity, Claude and Grok for its 5 most relevant searches.
- 7
Bookings
A booking widget on the site handles availability, intake forms and reschedules, syncs with Google Calendar and adds Google Meet links. It needs Launch or Grow.
- 8
A 2.2 GPA, above 2 of 26
That is against the other AI app builders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Durable you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
Durable at a glance
- Pricing
- Free plan, from $22 per month, billed annually; $25 billed monthly (Launch)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Durable Technologies Inc
- Category
- AI App Builders
- Our grade
- 2.2 GPA, fair
The report card
Best for a small-business website with bookings and a CRM
Durable is for the cleaner, coach or handyman who needs a website by tonight. Describe the business and it builds the site in about 30 seconds, with bookings, a CRM and AI agents that write blog posts and answer leads. Launch is $22 a month on yearly billing. But the free plan is only a private preview, HTML customization is limited, it isn't built for shops, and it won't make a custom app.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Launch is $22 a month billed annually, $25 monthly, a little above the $19 middle for builders here and inside the ordinary band. That covers bookings, a CRM, a free domain worth up to $20 and 1,000 AI credits a month. Grow is $41. |
| Free plan and trial | C | Free gets you a private website preview, a CRM holding 10 customers and 300 AI credits — 300 in total, not per month. Nobody else can see the site until you pay, so the one thing a website exists to do, it won't do for free. |
| Features | C | It does its own job fully: a site in about 30 seconds with unlimited pages and hosting, SEO with AI-search rank tracking, bookings synced to Google Calendar, a CRM, and agents writing blog posts and lead replies. But it's a smaller job, and Durable says HTML customization is limited and it isn't built for e-commerce. |
| Ease of use | B | No rating on record, but you describe the business and a site exists about 30 seconds later, hosted, with no code and bookings and the CRM already switched on. The one thing to learn is the credit meter. |
| Platforms and integrations | C | A web app, with no desktop or phone app listed. The integration list runs to three and all of them are Google — Calendar, Meet and Business Profile — with no API on record. Fine for a local service business, thin beside the rest of the category. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Durable is for
- Fits if you run a service business and need a site up today
- Works for people who want bookings, a CRM and the website on one bill
Who it is not for
- Skip it if you want to build a custom app, as Durable makes business websites and not much else
- Tight if you're staying free, because the site stays a private preview, the CRM holds 10 customers and the 300 AI credits don't refill
- Not for you if you're opening an online shop, since Durable's own FAQ says it isn't designed specifically for e-commerce
- Watch out: HTML customization is limited, and bookings, calendar sync and removing Durable branding are paid-plan only
- Tight if you lean on the AI agents, with 1,000 credits a month on Launch; 5,000 means Grow at $41
Good to know
Good for
- Service businesses such as coaches, cleaners and trades that need a site quickly
- Owners who want bookings, a CRM and a website on one subscription
- Testing a business idea with a free private preview before paying
Worth knowing
- The Free plan gives a private preview only; a public site on a custom domain starts with Launch.
- AI work is metered in credits: the Free plan's 300 are a one-time total, Launch includes 1,000 a month and Grow 5,000 a month.
- Durable calls itself a no-code tool with limited HTML customization, and its FAQ says it is not designed specifically for e-commerce.
- Bookings, calendar sync and removing Durable branding are limited to the paid plans.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$22
A month to start. There is a free plan too
Durable has a free plan. Paid plans start at $22 per month, billed annually; $25 billed monthly (Launch).
Nobody else can see the site until you pay, so the one thing a website exists to do, it won't do for free.
Free
$0
A private website preview, 300 AI credits in total to try the AI tools, a CRM with up to 10 customers and help center support.
Launch
$22
per month, billed annually; $25 billed monthly
A published site on your own domain (one free, up to $20), advanced SEO, unlimited bookings, AI agents and 1,000 AI credits a month.
Grow
$41
per month, billed annually; $49 billed monthly
Everything in Launch, plus unlimited team members, a 1:1 onboarding call, automatic site translation, a $40 domain credit and 5,000 AI credits a month.
The free plan
a private website preview, 300 AI credits in total to try the AI tools, and a CRM with up to 10 customers.
Read from durable.com on Oct 9, 2026.
Ways to pay less
Annual discount
Save 15% with yearly billing
The pricing toggle is labeled Save 15% for yearly billing: Launch is $22 a month billed annually against $25 monthly, and Grow is $41 against $49.
Stated on durable.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
AI website builder for small businesses with bookings and a CRM. Here is what it does, as its own site describes it, and what it covers: AI features, booking links, AI agents, no-code.
But it's a smaller job, and Durable says HTML customization is limited and it isn't built for e-commerce.
- AI-generated website
- A site is generated in about 30 seconds from a description of the business, with unlimited AI-generated pages, secure hosting and unlimited traffic on every plan.
- SEO and AI search visibility
- Sites get optimized metadata, structured data and a sitemap. Paid plans add advanced SEO and track how the business ranks in ChatGPT, Gemini, Perplexity, Claude and Grok for its 5 most relevant searches.
- Bookings
- A booking widget on the site handles availability, intake forms and reschedules, syncs with Google Calendar and adds Google Meet links. It needs Launch or Grow.
- Built-in CRM and lead replies
- Leads from the site land in a built-in CRM: 10 customers on Free and unlimited on paid plans. On paid plans an AI agent drafts a reply to each new lead, to approve with a click or leave on autopilot.
- AI blog posts
- On paid plans an AI agent researches and writes search-optimized blog posts with images and internal links, and saves each one as a draft for review.
- Brand and marketing content
- AI tools generate logos, social posts and studio images. AI use is metered in credits: 300 in total on Free, 1,000 a month on Launch and 5,000 a month on Grow.
Where it runs
- Web
What it works with
- Google Calendar
- Google Meet
- Google Business Profile
Durable is made by Durable Technologies Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/26
Other AI app builders it is graded above
Durable's GPA of 2.2 is higher than 2 of the 26 other AI app builders we grade, and level with 5.
It stands best on ease of use (B, above 7 of 26) and worst on features (C, above 0).
Its paid plans start at $22 a month, against a middle price of $19 for the category: 19 of the 26 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 13 tools score higher and cost less.
Each grade against the category
Every bar is all 27 AI app builders we grade, cut by the letter each got. Durable’s own letter is outlined.
- CValue for moneyAbove 6 of 26
- CFree plan and trialAbove 1 of 26
- CFeaturesAbove 0 of 26
- BEase of useAbove 7 of 26
- CPlatforms and integrationsAbove 0 of 26
Price against what you get
Each dot is one of 27 AI app builders. Further left costs less; higher up scores better on features, ease of use and platforms. Durable is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Durable you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 19 of the 26 other AI app builders grade higher. It costs $264 a year.
What you could not
- A builder that other people can use without writing code.
- An AI agent, with the models and the safeguards behind it.
- Booking pages that read and write other people's calendars and send the emails.
- Hooks into the device itself: widgets.
What this rests on. Durable’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Hostinger AI Builder, 10Web, Framer, Base44 and Lovable
The 5 tools Durable is most often weighed against, with where each one differs from it.
- 2.6GPA
Hostinger AI Builder
Free trial · from $10.99/mo
AI website and web app builder bundled with Hostinger hosting.
- Durable has a free plan. Hostinger AI Builder does not, though it has a free trial.
- Durable also covers booking links and AI agents.
- Hostinger AI Builder also covers app builder.
- 2.4GPA
10Web
Free trial · from $10/mo
AI website builder that generates and hosts WordPress sites.
- Durable has a free plan. 10Web does not, though it has a free trial.
- Durable also covers booking links.
- 2.6GPA
Framer
Free plan · from $10/mo
AI website builder with a visual canvas, CMS and hosting.
- Only Framer lists macOS and Windows apps.
- Durable also covers booking links.
- 2.8GPA
Base44
Free plan · from $16/mo
No-code AI builder with a database, login and hosting included.
- Only Base44 lists iOS and Android apps.
- Durable also covers booking links and AI agents.
- Base44 also covers app builder.
- 2.8GPA
Lovable
Free plan · from $21/mo
Chat-based AI builder for full-stack web apps and websites.
- Only Lovable lists macOS, Windows, iOS and Android apps.
- Durable also covers booking links and AI agents.
- Lovable also covers app builder.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Durable free?
Durable has a free plan. a private website preview, 300 AI credits in total to try the AI tools, and a CRM with up to 10 customers.
How much does Durable cost?
Durable lists 3 plans. Free: $0.
What platforms does Durable work on?
Durable is available on Web.
Does Durable offer any discounts?
Durable publicly lists the following: Save 15% with yearly billing.
Does Durable have an Android app?
No Android app was listed when its pages were read on Oct 9, 2026. Durable is listed for Web.
Does Durable have an iPhone app?
No iPhone app was listed when its pages were read on Oct 9, 2026. Durable is listed for Web.
Is Durable open source?
Durable is not described as open source on its own site, as read on Oct 9, 2026.
What does Durable integrate with?
Durable's listing names Google Calendar, Google Meet and Google Business Profile.
Who makes Durable?
Durable is made by Durable Technologies Inc.
What are the alternatives to Durable?
The closest alternatives to Durable in our directory are Hostinger AI Builder, 10Web, Framer, Base44 and Lovable.
How does Durable compare with other AI app builders?
Durable's GPA of 2.2 is higher than 2 of the 26 other AI app builders we grade, and level with 5.
Is Durable good value for money?
ToolGPA grades Durable C for value for money. Its paid plans start at $22 a month, against a middle price of $19 for the category: 19 of the 26 others that charge start lower.
Could I make my own version of Durable?
To replace Durable you would be making a builder that other people can use without writing code.
Where this guide comes from
The prices, plans, platforms and features were read from Durable’s own pages on Oct 9, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from Durable's own pages on 9 October 2026. Also tested with a demo account on 2026-02-06.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Durable Technologies Inc. Prices change, so check durable.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Durable, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/durable
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Durable: The Insider's Guide", checked Oct 9, 2026. https://toolgpa.com/tools/durable
Know someone choosing between AI app builders?
Send them this guide: toolgpa.com/tools/durable/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI app builders after Durable, each with an Insider's Guide of its own.
- AI App Builders Insider's GuideEvery one of the 27 AI app builders we grade, compared
- Taskade Insider's GuideWorkspace that builds apps, AI agents and automations from prompts3.2 GPA
- Replit Insider's GuideCloud platform where an AI agent builds, hosts and publishes apps3.0 GPA
- Base44 Insider's GuideNo-code AI builder with a database, login and hosting included2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Durable’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Durable is a trademark of its owner, and this guide is not made, paid for or approved by Durable Technologies Inc. Prices and plans change: check durable.com before you buy.