Durable vs Framer

Durable

• Service businesses such as coaches, cleaners and trades that need a site quickly
• Owners who want bookings, a CRM and a website on one subscription
• Testing a business idea with a free private preview before paying

Framer

• Designers and marketers building marketing sites, portfolios and landing pages
• Teams that want AI-generated pages they can still adjust by hand
• Students and early-stage startups, who can apply for a free year

Durable

• The Free plan gives a private preview only; a public site on a custom domain starts with Launch.
• Durable describes itself as a no-code tool with limited HTML customization, and it is not built for custom apps.
• It is not designed specifically for e-commerce, according to its own FAQ.
• Bookings, calendar sync and removing Durable branding are limited to the paid plans.

Framer

• Framer builds websites rather than applications, and each published site needs its own plan.
• Additional editors cost $20 a month each, or $10 for content-only editors, on top of the site plan.
• Basic stops at 30 pages and 2 CMS collections; staging and branching need Pro.
• The desktop app covers Mac and Windows only; no mobile or Linux app is listed.

Durable

AI-generated website

A site is generated in about 30 seconds from a description of the business, with unlimited AI-generated pages, secure hosting and unlimited traffic on every plan.

SEO and AI search visibility

Sites get optimized metadata, structured data and a sitemap. Paid plans add advanced SEO and a ranking of how the business appears in AI search, refreshed weekly or daily.

Bookings

A booking widget on the site handles availability, intake forms and reschedules, syncs with Google Calendar and adds Google Meet links. It needs Launch or Grow.

Built-in CRM and lead replies

Leads from the site land in a built-in CRM: 10 customers on Free and unlimited on paid plans. A Lead agent drafts replies, up to 20 a month on Launch.

Blog Writer agent

An AI agent writes and publishes blog posts to bring in search traffic: 2 posts on Free, 10 a month on Launch and 32 a month on Grow.

Brand and marketing content

AI tools generate logos, ads and social posts, with image generation capped at 5 a month on Free, 50 on Launch and 500 on Grow.

Framer

Agents on the canvas

A design agent generates and refines layouts in place, and other agents manage CMS content or write code components. Each change stays visible and editable.

Visual design canvas

Pages are laid out on a freeform canvas with responsive breakpoints, components and effects, with no coding needed for layout or interactions.

Built-in CMS

Collections, fields and detail pages hold a site's content: 2 collections and 1,000 items on Basic, 10 collections and 2,500 items on Pro.

Hosting and publishing

Sites publish to built-in hosting with custom domains, SSL and analytics. Pro adds a staging environment, site redirects and 90 days of analytics history.

Live collaboration

Teams work together with multiplayer cursors, comments, roles and branch previews. Viewers are free, and extra editors are billed per seat.

External agents and Server API

Claude Code, Codex, Cursor and other AI tools can connect to a project, and a Server API updates and publishes sites from a script without opening Framer.

Durable

• Free$0

  A private preview site on a durable.site subdomain, 5 AI images and 10 AI chat messages a month, and a CRM with up to 10 customers.

• Launch$22

  per month, billed annually; $25 billed monthly

  A published site on your own domain (one free, up to $20), advanced SEO, unlimited bookings, AI replies to 20 leads and 50 AI images a month.

• Grow$41

  per month, billed annually; $49 billed monthly

  Everything in Launch, plus unlimited team members, a 1:1 onboarding call, higher AI agent limits, 500 AI images a month and unlimited AI chat.

Framer

• Free$0

  A Framer domain, 1 GB of bandwidth, 500 AI credits to try and up to three editors. Described by Framer as suited to non-commercial use.

• Basic$10

  per site / month, billed yearly

  1,000 AI credits a month, 30 pages, 2 CMS collections, 50 GB of bandwidth, a custom domain and built-in SEO.

• Pro$30

  per site / month, billed yearly

  3,000 AI credits a month, 150 pages, 10 CMS collections, 100 GB of bandwidth, staging, branching with previews and site redirects.

• EnterpriseCustom

  Custom limits, unlimited editors, SSO, SCIM, an uptime guarantee and credits with volume discounts.

Durable

• Annual discount

  Save 15% with yearly billing

  The pricing toggle is labeled Save 15% for yearly billing: Launch is $22 a month billed annually against $25 monthly, and Grow is $41 against $49.

Framer

• Annual discount

  Free custom domain with yearly billing

  The pricing page lists a complimentary custom domain for Basic and Pro sites on yearly billing.

• Education

  Free Basic plan for students

  Students can apply for a year of the Basic plan at no cost, which Framer values at $120, along with 1,000 AI credits a month. Applications are reviewed within about 5 working days.

• Startups

  Free year of Framer Pro for startups

  Startups can apply for a 100% discount on their first year of the Pro plan, which Framer values at $360.