Durable
AI website builder for small businesses with bookings and a CRM
What is Durable?
Durable generates a small-business website from a short description and bundles tools for running the business around it: hosting, SEO, a CRM, online bookings and AI image generation. On paid plans, AI agents write blog posts, reply to leads and track how the business ranks in AI search. It is a no-code website product aimed at service businesses rather than a builder for custom applications.
Durable has a free plan. Paid plans start at $22 per month, billed annually; $25 billed monthly (Launch). See every plan
Good for
- Service businesses such as coaches, cleaners and trades that need a site quickly
- Owners who want bookings, a CRM and a website on one subscription
- Testing a business idea with a free private preview before paying
Worth knowing
- The Free plan gives a private preview only; a public site on a custom domain starts with Launch.
- Durable describes itself as a no-code tool with limited HTML customization, and it is not built for custom apps.
- It is not designed specifically for e-commerce, according to its own FAQ.
- Bookings, calendar sync and removing Durable branding are limited to the paid plans.
Key features
- AI-generated website
- A site is generated in about 30 seconds from a description of the business, with unlimited AI-generated pages, secure hosting and unlimited traffic on every plan.
- SEO and AI search visibility
- Sites get optimized metadata, structured data and a sitemap. Paid plans add advanced SEO and a ranking of how the business appears in AI search, refreshed weekly or daily.
- Bookings
- A booking widget on the site handles availability, intake forms and reschedules, syncs with Google Calendar and adds Google Meet links. It needs Launch or Grow.
- Built-in CRM and lead replies
- Leads from the site land in a built-in CRM: 10 customers on Free and unlimited on paid plans. A Lead agent drafts replies, up to 20 a month on Launch.
- Blog Writer agent
- An AI agent writes and publishes blog posts to bring in search traffic: 2 posts on Free, 10 a month on Launch and 32 a month on Grow.
- Brand and marketing content
- AI tools generate logos, ads and social posts, with image generation capped at 5 a month on Free, 50 on Launch and 500 on Grow.
Durable pricing
- Starts at
- $22 per month, billed annually; $25 billed monthly (Launch)
- Free plan
- a private preview site on a durable.site subdomain, 5 AI images and 10 AI chat messages a month, and a CRM with up to 10 customers.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | A private preview site on a durable.site subdomain, 5 AI images and 10 AI chat messages a month, and a CRM with up to 10 customers. |
| Launch | $22per month, billed annually; $25 billed monthly | A published site on your own domain (one free, up to $20), advanced SEO, unlimited bookings, AI replies to 20 leads and 50 AI images a month. |
| Grow | $41per month, billed annually; $49 billed monthly | Everything in Launch, plus unlimited team members, a 1:1 onboarding call, higher AI agent limits, 500 AI images a month and unlimited AI chat. |
Read from durable.com on Oct 5, 2026. Prices change, so confirm with Durable before you buy.
Ways to pay less
- Annual discountSave 15% with yearly billing
The pricing toggle is labeled Save 15% for yearly billing: Launch is $22 a month billed annually against $25 monthly, and Grow is $41 against $49.
Stated on durable.com
Works with
- Google Calendar
- Google Meet
- Google Business Profile
Durable alternatives
- Durable vs Hostinger AI Builder
Free trial · from $10.99/mo
- Durable vs 10Web
Free trial · from $10/mo
- Durable vs Framer
Free plan · from $10/mo
- Durable vs Base44
Free plan · from $16/mo
- Durable vs Lovable
Free plan · from $21/mo
Common questions
Is Durable free?
Durable has a free plan. a private preview site on a durable.site subdomain, 5 AI images and 10 AI chat messages a month, and a CRM with up to 10 customers. Paid plans start at $22 per month, billed annually; $25 billed monthly (Launch).
How much does Durable cost?
Durable lists 3 plans. Free: $0. Launch: $22 per month, billed annually; $25 billed monthly. Grow: $41 per month, billed annually; $49 billed monthly. Prices were read from durable.com on Oct 5, 2026.
What platforms does Durable work on?
Durable is available on Web.
Does Durable offer any discounts?
Durable publicly lists the following: Save 15% with yearly billing.
Does Durable have an Android app?
No Android app was listed when its pages were read on Oct 5, 2026. Durable is listed for Web.
Does Durable have an iPhone app?
No iPhone app was listed when its pages were read on Oct 5, 2026. Durable is listed for Web.
Is Durable open source?
Durable is not described as open source on its own site, as read on Oct 5, 2026.
What does Durable integrate with?
Durable's listing names Google Calendar, Google Meet and Google Business Profile. A listing names up to eight integrations, so it may connect to more.
Who makes Durable?
Durable is made by Durable Technologies Inc.
What are the alternatives to Durable?
The closest alternatives to Durable in our directory are Hostinger AI Builder, 10Web, Framer, Base44 and Lovable. Each one has a side-by-side comparison with Durable.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 5, 2026.