10Web vs Durable

10Web

• Small businesses that want a WordPress site generated and hosted in one place
• Online stores built on WooCommerce
• Agencies and resellers offering white-label AI websites to clients

Durable

• Service businesses such as coaches, cleaners and trades that need a site quickly
• Owners who want bookings, a CRM and a website on one subscription
• Testing a business idea with a free private preview before paying

10Web

• Each plan caps websites, visitors, storage and AI credits: AI Starter covers 1 site, 10K monthly visits, 10GB and 100 credits a month.
• The headline prices need a year paid upfront; paying month to month costs twice as much, at $20 for AI Starter.
• Every generated site is a WordPress site hosted on 10Web's own infrastructure.
• The pricing page advertises a 30-day money-back guarantee, but the terms of service say platform subscription payments are final.

Durable

• The Free plan gives a private preview only; a public site on a custom domain starts with Launch.
• Durable describes itself as a no-code tool with limited HTML customization, and it is not built for custom apps.
• It is not designed specifically for e-commerce, according to its own FAQ.
• Bookings, calendar sync and removing Durable branding are limited to the paid plans.

10Web

Agentic website builder

AI agents plan and generate a full site from a prompt, an image, a Figma file or a URL. The result is refined by chatting with the agents or by editing visually.

WordPress backend

Published sites run on the full WordPress CMS, so they can use WordPress plugins and be managed from the WordPress admin.

Managed hosting

Sites deploy to 10Web's hosting with a free SSL certificate, automated daily backups, a staging environment and SFTP/SSH access.

Ecommerce dashboard

WooCommerce comes pre-configured, with a dashboard for products, orders, payments, tax setup and store analytics.

Redesign, clone and Figma agents

Separate agents rebuild an outdated page in a modern style, recreate a page from its URL, or convert a Figma file into a web page.

White label and API

Agency core adds a branded dashboard and client billing through Stripe or PayPal, and a Website Builder API lets other platforms generate sites for their users.

Durable

AI-generated website

A site is generated in about 30 seconds from a description of the business, with unlimited AI-generated pages, secure hosting and unlimited traffic on every plan.

SEO and AI search visibility

Sites get optimized metadata, structured data and a sitemap. Paid plans add advanced SEO and a ranking of how the business appears in AI search, refreshed weekly or daily.

Bookings

A booking widget on the site handles availability, intake forms and reschedules, syncs with Google Calendar and adds Google Meet links. It needs Launch or Grow.

Built-in CRM and lead replies

Leads from the site land in a built-in CRM: 10 customers on Free and unlimited on paid plans. A Lead agent drafts replies, up to 20 a month on Launch.

Blog Writer agent

An AI agent writes and publishes blog posts to bring in search traffic: 2 posts on Free, 10 a month on Launch and 32 a month on Grow.

Brand and marketing content

AI tools generate logos, ads and social posts, with image generation capped at 5 a month on Free, 50 on Launch and 500 on Grow.

10Web

• AI Starter$10

  per month, billed annually ($120); $20 billed monthly

  1 website, 100 AI credits a month, 10K monthly visitors, 10GB storage and a free custom domain for the first year.

• AI Premium$15

  per month, billed annually ($180); $30 billed monthly

  2 websites, 200 AI credits a month, 20K monthly visitors, 15GB storage and 24/7 priority support.

• AI Ultimate$22.50

  per month, billed annually ($270); $45 billed monthly

  4 websites, 300 AI credits a month, 50K monthly visitors, 25GB storage and Cloudflare CDN on 1 website.

• Agency starter$42.50

  per month, billed annually ($510); $85 billed monthly

  10 websites, 400 AI credits a month, 80K monthly visitors, 50GB storage and unlimited automated migrations.

• Agency core$80

  per month, billed annually ($960); $160 billed monthly

  20 websites, 600 AI credits a month, 120K visitors and 120GB storage, plus a branded dashboard and client billing with a 7% transaction fee.

• Agency ProCustom

  50 or more websites and at least 800 AI credits a month, support for any billing system, and transaction fees as low as 0%.

Durable

• Free$0

  A private preview site on a durable.site subdomain, 5 AI images and 10 AI chat messages a month, and a CRM with up to 10 customers.

• Launch$22

  per month, billed annually; $25 billed monthly

  A published site on your own domain (one free, up to $20), advanced SEO, unlimited bookings, AI replies to 20 leads and 50 AI images a month.

• Grow$41

  per month, billed annually; $49 billed monthly

  Everything in Launch, plus unlimited team members, a 1:1 onboarding call, higher AI agent limits, 500 AI images a month and unlimited AI chat.

10Web

• Annual discount

  50% off with annual billing

  The Annually toggle halves every plan: AI Starter is $120 for 12 months instead of $20 a month. 10Web says 2-year and 3-year terms go further, up to 65% less than paying monthly.

Durable

• Annual discount

  Save 15% with yearly billing

  The pricing toggle is labeled Save 15% for yearly billing: Launch is $22 a month billed annually against $25 monthly, and Grow is $41 against $49.