Durable vs Lovable

Durable

• Service businesses such as coaches, cleaners and trades that need a site quickly
• Owners who want bookings, a CRM and a website on one subscription
• Testing a business idea with a free private preview before paying

Lovable

• Founders and product teams turning an idea into a working web app
• Teams building internal tools from one shared credit pool, with no per-seat fee
• Developers who want generated code synced to their own Git repository

Durable

• The Free plan gives a private preview only; a public site on a custom domain starts with Launch.
• Durable describes itself as a no-code tool with limited HTML customization, and it is not built for custom apps.
• It is not designed specifically for e-commerce, according to its own FAQ.
• Bookings, calendar sync and removing Durable branding are limited to the paid plans.

Lovable

• Usage is metered in credits, and a Build mode message costs a variable amount depending on the task.
• Free workspaces get 30 build credits a month at most and cannot use custom domains, edit code or remove the Lovable badge.
• SSO, role-based access and internal publishing start on Business, which costs twice as much as Pro for the same credits.
• Lovable builds web apps: publishing deploys to a web URL, not to the App Store or Google Play.

Durable

AI-generated website

A site is generated in about 30 seconds from a description of the business, with unlimited AI-generated pages, secure hosting and unlimited traffic on every plan.

SEO and AI search visibility

Sites get optimized metadata, structured data and a sitemap. Paid plans add advanced SEO and a ranking of how the business appears in AI search, refreshed weekly or daily.

Bookings

A booking widget on the site handles availability, intake forms and reschedules, syncs with Google Calendar and adds Google Meet links. It needs Launch or Grow.

Built-in CRM and lead replies

Leads from the site land in a built-in CRM: 10 customers on Free and unlimited on paid plans. A Lead agent drafts replies, up to 20 a month on Launch.

Blog Writer agent

An AI agent writes and publishes blog posts to bring in search traffic: 2 posts on Free, 10 a month on Launch and 32 a month on Grow.

Brand and marketing content

AI tools generate logos, ads and social posts, with image generation capped at 5 a month on Free, 50 on Launch and 500 on Grow.

Lovable

Prompt-to-app building

Describe an app in chat and Lovable generates working code. Plan mode costs 1 credit per message, while Build mode charges by the complexity of the task.

Lovable Cloud backend

A built-in backend covers database, storage, compute and realtime usage for deployed apps, paid from the same credits. Every plan includes a monthly grant of 20 Cloud credits.

Git sync and code ownership

Each project is a codebase that can sync with GitHub, GitLab or Bitbucket on every plan. Editing and downloading code inside Lovable starts on Pro.

Publishing and custom domains

Apps publish to a lovable.app address: 5 domains on Free, unlimited from Pro. Custom domains and removing the Lovable badge need a paid plan.

Connectors and MCP servers

A connector catalog links apps and chats to services such as Slack, HubSpot and Notion, and custom MCP servers can be added for extra context while building.

Shared workspaces

Unlimited members build from one shared credit pool on every plan. Owners can set per-member monthly credit limits on paid plans.

Durable

• Free$0

  A private preview site on a durable.site subdomain, 5 AI images and 10 AI chat messages a month, and a CRM with up to 10 customers.

• Launch$22

  per month, billed annually; $25 billed monthly

  A published site on your own domain (one free, up to $20), advanced SEO, unlimited bookings, AI replies to 20 leads and 50 AI images a month.

• Grow$41

  per month, billed annually; $49 billed monthly

  Everything in Launch, plus unlimited team members, a 1:1 onboarding call, higher AI agent limits, 500 AI images a month and unlimited AI chat.

Lovable

• Free$0

  5 daily build credits (30 a month at most), 20 Cloud credits a month, workspace-private projects, unlimited collaborators and 5 lovable.app domains.

• ProFrom $25

  per month, billed monthly; $250 billed annually

  100 credits a month at the entry tier, with tiers up to 10,000. Adds credit rollovers, top-ups, custom domains, code editing and badge removal.

• BusinessFrom $50

  per month, billed monthly; $500 billed annually

  100 credits a month at the entry tier. Adds SSO, role-based access, internal publish, personal projects, a security center and the Lovable API.

• EnterpriseCustom

  A platform fee plus volume-based credit pricing, with SCIM, audit logs, publishing controls, scheduled security scans and a named CSM.

Durable

• Annual discount

  Save 15% with yearly billing

  The pricing toggle is labeled Save 15% for yearly billing: Launch is $22 a month billed annually against $25 monthly, and Grow is $41 against $49.

Lovable

• Annual discount

  Two months free with yearly billing

  The pricing page's Yearly toggle is labeled 2 months free. Pro with 100 credits is $250 a year instead of $25 a month, and Business is $500 instead of $50 a month.

• Education

  50% off Pro for students and teachers

  Verified students and teachers pay $12.50 a month for the Pro plan with 100 credits, billed monthly, for up to 12 months. Each person can use the discount once.