The Encharge Insider’s Guide
Everything we know about Encharge in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Encharge
The Insider’s Guide
Behavior-based email automation for SaaS and subscription businesses
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Encharge’s own pages.
Made by Encharge · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Encharge’s own pages, its app-store listings and our grades. Every fact in it is on Encharge’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 5 of the 24 other email marketing and newsletter tools we grade
Encharge is a marketing automation service aimed mainly at SaaS, subscription and app businesses. It builds visual flows that send emails based on what people do in your product, syncs customer data from billing tools such as Stripe and Chargebee, and also sends newsletters and transactional email. Plans are priced by subscriber count.
To get you started, here are 8 things to know about Encharge, taken from its own pages and our grades.
We couldn't confirm its prices, though, and HubSpot, Salesforce and event-based segments need the Premium plan.
- 1
Best for behavior-based emails for SaaS companies
Newsletters and transactional email come from the same account.
- 2
You can try it first
14-day free trial for up to 1,000 subscribers, no card required
- 3
It runs on Web
Web.
- 4
Flows
A visual builder for automated sequences triggered by sign-ups, segments, events and billing activity, with templates for onboarding, churn and upsells.
- 5
Behavior-based segments
Group people by attributes, tags, custom fields and tracked events such as page visits; event-based segments need the Premium plan.
- 6
Broadcasts and email builders
One-off newsletters built in a drag-and-drop or a simple text builder, with reusable blocks, custom HTML and Liquid personalization.
- 7
A 2.4 GPA, above 5 of 24
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Encharge you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Encharge at a glance
- Pricing
- Free trial
- Free plan
- No
- Free trial
- 14-day free trial for up to 1,000 subscribers, no card required
- Runs on
- Web
- Made by
- Encharge
- Category
- Email Marketing & Newsletters
- Our grade
- 2.4 GPA, fair
The report card
Best for behavior-based emails for SaaS companies
Encharge is built for SaaS and subscription businesses: it sends emails based on what people do in your product and on billing events from Stripe, Chargebee or Paddle. Newsletters and transactional email come from the same account. We couldn't confirm its prices, though, and HubSpot, Salesforce and event-based segments need the Premium plan.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price on record, as Encharge's pricing page turned automated readers away. What we do know is that Growth and Premium are priced by subscribers, and crossing a tier moves you up automatically at the next bill. |
| Free plan and trial | C | No free plan, but there's a 14-day trial for up to 1,000 subscribers with no card needed. Long enough to connect Stripe and switch on an onboarding flow. |
| Features | B | Visual flows triggered by sign-ups, segments, events and billing, segments on tracked behavior, newsletters in drag-and-drop or text builders, companies and custom objects, and transactional email through an API. That's the whole job. |
| Ease of use | C | No App Store rating on record and no phone app. The flows only come alive once your product is sending events and your billing tool is connected, and that setup is real work. |
| Platforms and integrations | B | Web only, with Stripe, Chargebee, Paddle, HubSpot, Salesforce, Segment, Facebook Ads and Zapier, plus an API. No desktop or phone app keeps it at a B. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Encharge is for
- Great if you run a SaaS and want onboarding emails driven by what trial users actually do
- Handy when your billing lives in Stripe, Chargebee or Paddle and you want emails on those events
- Good for agencies running automation for clients on HubSpot or Salesforce
Who it is not for
- Tight if you're on Growth and use HubSpot or Salesforce, as those need Premium
- Not for you if you want push notifications, which are still on Encharge's roadmap
- Skip it if you track lots of events, since past the monthly cap new events simply stop arriving
Good to know
Good for
- SaaS teams onboarding trial users with behavior-based emails
- Subscription businesses acting on Stripe or Chargebee events
- Agencies running automation for clients who use HubSpot or Salesforce
Worth knowing
- Prices could not be confirmed: the pricing page and the main site refused automated readers when checked.
- Plans are Growth and Premium, priced by subscribers; passing a tier upgrades you automatically at the next billing date.
- Each plan caps monthly events at 50 times the subscriber tier on Growth and 100 times on Premium; past the cap, events stop arriving.
- There is no push notification channel yet; Encharge lists it on its roadmap.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Encharge's current pricing could not be confirmed from its own site.
No price on record, as Encharge's pricing page turned automated readers away.
We could not confirm Encharge’s current prices from its own site, so this guide lists no plans. encharge.io has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Behavior-based email automation for SaaS and subscription businesses. Here is what it does, as its own site describes it, and what it covers: public API, marketing automation, forms, email campaigns.
Web only, with Stripe, Chargebee, Paddle, HubSpot, Salesforce, Segment, Facebook Ads and Zapier, plus an API.
- Flows
- A visual builder for automated sequences triggered by sign-ups, segments, events and billing activity, with templates for onboarding, churn and upsells.
- Behavior-based segments
- Group people by attributes, tags, custom fields and tracked events such as page visits; event-based segments need the Premium plan.
- Broadcasts and email builders
- One-off newsletters built in a drag-and-drop or a simple text builder, with reusable blocks, custom HTML and Liquid personalization.
- Billing and CRM integrations
- Native syncs with Stripe, Chargebee, Paddle, Recurly and Chargify; HubSpot, Salesforce and Segment need Premium.
- Companies and custom objects
- Store companies and custom objects linked to people, and use those links in segments and flows.
- Transactional email API
- Send transactional emails from templates, custom HTML or plain text through an API.
Where it runs
- Web
What it works with
- Stripe
- Chargebee
- Paddle
- HubSpot
- Salesforce
- Segment
- Facebook Ads
- Zapier
Encharge is made by Encharge.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
5/24
Other email marketing and newsletter tools it is graded above
Encharge's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Encharge’s own letter is outlined.
- CValue for moneyAbove 5 of 24
- CFree plan and trialAbove 2 of 24
- BFeaturesAbove 3 of 24
- CEase of useAbove 1 of 24
- BPlatforms and integrationsAbove 0 of 24
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Encharge you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Stripe, Chargebee and Paddle among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Encharge’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Customer.io, ActiveCampaign, Drip, Kit and Brevo
The 5 tools Encharge is most often weighed against, with where each one differs from it.
- 2.2GPA
Customer.io
Free trial · from $100/mo
Data-driven email, SMS, push and in-app messaging for product teams.
- Encharge also covers forms.
- Customer.io also covers business texting.
- 2.4GPA
ActiveCampaign
Free trial · from $15/mo
Email marketing and multi-step automation priced by contacts.
- ActiveCampaign also covers sales pipeline and reports.
- 2.0GPA
Drip
Free trial · from $39/mo
- 2.6GPA
Kit
Free plan · from $33/mo
Email marketing and paid newsletters for creators.
- Kit has a free plan. Encharge does not, though it has a free trial.
- Kit also covers paid newsletters.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- Brevo has a free plan. Encharge does not, though it has a free trial.
- Brevo also covers sales pipeline and live chat.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Encharge free?
No, Encharge is a paid product, but you can try it first. 14-day free trial for up to 1,000 subscribers, no card required.
What platforms does Encharge work on?
Encharge is available on Web.
Does Encharge have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Encharge is listed for Web.
Does Encharge have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Encharge is listed for Web.
Is Encharge open source?
Encharge is not described as open source on its own site, as read on Oct 17, 2026.
Does Encharge have an API?
Yes. Encharge offers a public API, according to its own site.
What does Encharge integrate with?
Encharge's listing names Stripe, Chargebee, Paddle, HubSpot, Salesforce, Segment, Facebook Ads and Zapier.
Who makes Encharge?
Encharge is made by Encharge.
What are the alternatives to Encharge?
The closest alternatives to Encharge in our directory are Customer.io, ActiveCampaign, Drip, Kit and Brevo.
How does Encharge compare with other email marketing and newsletter tools?
Encharge's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
Could I make my own version of Encharge?
To replace Encharge you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Encharge’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Encharge's own help pages on 17 October 2026. Its pricing page and main site turned our reader away, so no price is on record. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Encharge. Prices change, so check encharge.io before you buy.
- help.encharge.io/en/article/encharge-pricing-explained-16nk96k/
- help.encharge.io/en/article/step-1-sign-up-or-log-into-encharge-nvz26/
- help.encharge.io/en/article/what-is-encharge-m1gzus/
- help.encharge.io/en/article/who-is-encharge-for-1m8mur2/
- help.encharge.io/en/category/integrations-kloewv/
- docs.encharge.io/
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,858
Tools graded, in 46 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,858
tools graded
46
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Encharge, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/encharge
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Encharge: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/encharge
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/encharge/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after Encharge, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 25 email marketing and newsletter tools we grade, compared
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
- EmailOctopus Insider's GuideSimple, low-cost email marketing with a free plan for 2,5002.8 GPA
- Mailchimp Insider's GuideEmail and SMS marketing with automations, priced by contact count2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Encharge’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Encharge is a trademark of its owner, and this guide is not made, paid for or approved by Encharge. Prices and plans change: check encharge.io before you buy.