The etracker Insider’s Guide
Everything we know about etracker in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
etracker
The Insider’s Guide
Cookieless web analytics hosted in Germany, with tag and consent tools
Every plan, grade, refund rule and rival among website and product analytics tools, read from etracker’s own pages.
Made by etracker · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from etracker’s own pages, its app-store listings and our grades. Every fact in it is on etracker’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 70 of the 100 other website and product analytics tools we grade
etracker is a web analytics service that says it can run without cookie consent and stores data in Germany. It covers on-site, store, UX and marketing analysis, with conversion upload to ad platforms. A tag manager and a consent manager are sold as separate modules.
To get you started, here are 9 things to know about etracker, taken from its own pages and our grades.
Tracking runs on your own domain and you set up goals and reports yourself.
- 1
Best for cookieless analytics for European sites
etracker tracks without cookies and says it needs no consent banner.
- 2
Paid plans start at about $12.07 a month
As its pricing page puts it: €10.80 per month for 25,000 hits, 12-month minimum, paid in advance.
- 3
You can try it first
30-day free test without obligation
- 4
It runs on Web
Web.
- 5
Consent-free tracking
Cookieless session tracking that the vendor says was independently tested as GDPR and ePrivacy compliant without a consent banner.
- 6
Store and UX analysis
Measures product lists through to orders, and records scrolling so results can be projected onto your pages as a scrollmap.
- 7
Server-side conversion upload
Sends conversions to Google Ads, Meta, Microsoft and TikTok Ads from the server, on the Pro edition and above.
- 8
A 2.6 GPA, above 70 of 100
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of etracker you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
etracker at a glance
- Pricing
- Free trial, from €10.80 per month for 25,000 hits, 12-month minimum, paid in advance
- Free plan
- No
- Free trial
- 30-day free test without obligation
- Runs on
- Web
- Made by
- etracker
- Category
- Website & Product Analytics
- Our grade
- 2.6 GPA, good
The report card
Best for cookieless analytics for European sites
etracker tracks without cookies and says it needs no consent banner. It starts at 10.80 euros a month for 25,000 hits, but only on a 12-month contract paid in advance, and raw data access costs extra.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | 10.80 euros a month for 25,000 hits is inside the cheaper quarter, which starts at $13, though not under 60% of it. Pro is 22.80 euros. |
| Free plan and trial | C | A 30-day trial with no obligation. No free plan, and the listing does not say if a card is needed. |
| Features | B | Cookieless tracking, e-commerce and marketing reports, scrollmaps, server-side conversion upload and exports. The core work is covered, though Basic leaves out the shop reports. |
| Ease of use | C | No store rating on record. Tracking runs on your own domain and you set up goals and reports yourself. |
| Platforms and integrations | B | Web only, with Google Ads, Meta, Microsoft and TikTok Ads, Looker Studio and Power BI. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who etracker is for
- Fits if you want analytics without a consent banner
- Works for European shops that need conversion upload to ad platforms
Who it is not for
- Tight if you want to pay monthly, because every plan has a 12-month minimum paid in advance
- Pricey if traffic grows, as billing follows hits (about 4.5 per visit) and overflow costs extra
- Watch out: raw data (49 euros a month) and B2B recognition on Basic (49 euros) are add-ons
- Watch out: tag manager and consent manager are separate modules, and the interface is German and English only
Good to know
Good for
- European sites that want analytics hosted in the EU
- Online stores that need conversion data sent to ad platforms
Worth knowing
- Prices are in euros, excluding VAT, with a minimum contract of 12 months and the fee payable in advance.
- Billing follows hits per month (about 4.5 hits per visit); going over costs an overflow fee per thousand hits.
- Raw data access costs €49 a month extra and B2B recognition on Basic costs €49 a month extra.
- Tag manager and consent manager are separate modules; the interface is in German and English.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
~$12.07
A month to start
etracker is a paid product with a free trial, starting at €10.80 per month for 25,000 hits, 12-month minimum, paid in advance.
No free plan, and the listing does not say if a card is needed.
Basic
€10.80
per month for 25,000 hits, 12-month minimum
For blogs and content sites: consent-free cookieless tracking, dashboard, core reports, own tracking domain.
Pro
€22.80
per month for 25,000 hits, 12-month minimum
Adds e-commerce, marketing and customer journey reports, conversion upload to ad platforms, scrollmap and form analysis.
Enterprise
€58.80
per month for 50,000 hits, 12-month minimum
Adds Report Builder, a REST reporting interface with Looker Studio connector, app tracking and unlimited co-users.
Trying it first
30-day free test without obligation
Read from etracker.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Cookieless web analytics hosted in Germany, with tag and consent tools. Here is what it does, as its own site describes it, and what it covers: public API, reports, dashboards, web analytics, a/B testing.
Cookieless tracking, e-commerce and marketing reports, scrollmaps, server-side conversion upload and exports.
- Consent-free tracking
- Cookieless session tracking that the vendor says was independently tested as GDPR and ePrivacy compliant without a consent banner.
- Store and UX analysis
- Measures product lists through to orders, and records scrolling so results can be projected onto your pages as a scrollmap.
- Server-side conversion upload
- Sends conversions to Google Ads, Meta, Microsoft and TikTok Ads from the server, on the Pro edition and above.
- Tracking via your own domain
- Tracking can run through a separate subdomain to reduce data loss from ad blockers and browser cookie limits.
- Reporting and data export
- Dynamic drill-downs, behavioral segments, BI and data warehouse sync, plus exports to CSV, Excel and PDF.
Where it runs
- Web
What it works with
- Google Ads
- Meta Ads
- Microsoft Ads
- TikTok Ads
- Looker Studio
- Power BI
etracker is made by etracker.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
70/100
Other website and product analytics tools it is graded above
etracker's GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade, and level with 14.
It stands best on value for money (B, above 66 of 100) and worst on ease of use (C, above 6).
Its paid plans start at about $12.07 a month, against a middle price of $25 for the category: 18 of the 63 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 101 website and product analytics tools we grade, cut by the letter each got. etracker’s own letter is outlined.
- BValue for moneyAbove 66 of 100
- CFree plan and trialAbove 23 of 100
- BFeaturesAbove 52 of 100
- CEase of useAbove 6 of 100
- BPlatforms and integrationsAbove 32 of 100
Price against what you get
Each dot is one of 74 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. etracker is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of etracker you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade. It costs $144.79 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Connections that pull numbers from dozens of other services.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Google Ads, Meta Ads and Microsoft Ads among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. etracker’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Matomo, Piwik PRO, Plausible, Fathom Analytics and Google Analytics
The 5 tools etracker is most often weighed against, with where each one differs from it.
- 2.4GPA
Matomo
Free plan · from $26/mo
Open-source web analytics you can host yourself or in Matomo's cloud.
- Matomo has a free plan. etracker does not, though it has a free trial.
- Matomo is open source and self-hostable, according to its own site.
- etracker also covers reports and dashboards.
- 2.2GPA
Piwik PRO
Free trial · from €36/mo
Privacy-focused analytics suite with tag and consent management.
- etracker also covers a/B testing.
- 2.4GPA
Plausible
Free plan · from $7.50/mo
Cookie-free, privacy-first website analytics made and hosted in the EU.
- Plausible has a free plan. etracker does not, though it has a free trial.
- Plausible is open source and self-hostable, according to its own site.
- etracker also covers reports, dashboards and a/B testing.
- 2.4GPA
Fathom Analytics
Free trial · from $12.50/mo
Cookie-free, privacy-first website analytics priced by pageviews.
- etracker also covers dashboards and a/B testing.
- 3.4GPA
Google Analytics
Free plan
Google's free website and app analytics, with a paid 360 tier.
- Google Analytics has a free plan. etracker does not, though it has a free trial.
- Only Google Analytics lists iOS and Android apps.
- etracker also covers dashboards and a/B testing.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is etracker free?
No, etracker is a paid product, but you can try it first. 30-day free test without obligation.
How much does etracker cost?
etracker lists 3 plans. Basic: €10.80 per month for 25,000 hits, 12-month minimum.
What platforms does etracker work on?
etracker is available on Web.
Does etracker have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. etracker is listed for Web.
Does etracker have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. etracker is listed for Web.
Is etracker open source?
etracker is not described as open source on its own site, as read on Nov 13, 2026.
Does etracker have an API?
Yes. etracker offers a public API, according to its own site.
What does etracker integrate with?
etracker's listing names Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, Looker Studio, Power BI and LinkedIn.
Who makes etracker?
etracker is made by a company of the same name.
What are the alternatives to etracker?
The closest alternatives to etracker in our directory are Matomo, Piwik PRO, Plausible, Fathom Analytics and Google Analytics.
How does etracker compare with other website and product analytics tools?
etracker's GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade, and level with 14.
Is etracker good value for money?
ToolGPA grades etracker B for value for money. Its paid plans start at about $12.07 a month, against a middle price of $25 for the category: 18 of the 63 others that charge start lower.
Could I make my own version of etracker?
The plain part of etracker you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from etracker’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from etracker's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by etracker. Prices change, so check etracker.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- etracker, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/etracker
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "etracker: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/etracker
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/etracker/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after etracker, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 101 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what etracker’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. etracker is a trademark of its owner, and this guide is not made, paid for or approved by etracker. Prices and plans change: check etracker.com before you buy.