The folk Insider’s Guide
Everything we know about folk in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
folk
The Insider’s Guide
CRM that pulls contacts from LinkedIn, email and WhatsApp
Every plan, grade, refund rule and rival among CRM tools, read from folk’s own pages.
Made by Folk Inc. · checked Oct 4, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05After you payGetting your money back, getting out, and getting help
- 06The alternativesThe tools it is most often weighed against, side by side
- 07Quick answersThe questions people ask about it, each answered in a line or two
- 08About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from folk’s own pages, its app-store listings and our grades. Every fact in it is on folk’s page too, where it is kept up to date. Checked Oct 4, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 4 of the 48 other CRM tools we grade
folk is a CRM for sales teams, agencies and startups that gathers contacts from email, LinkedIn and WhatsApp into shared groups and pipelines. It adds contact enrichment, AI assistants and email campaigns, and the Premium plan brings deals, email sequences, dashboards and API access. Plans are priced per member, with a 14-day trial and no free plan.
To get you started, here are 10 things to know about folk, taken from its own pages and our grades.
- 1
Best for small teams that find leads on LinkedIn
There's no free plan, enrichment and messages are capped monthly, and fees aren't refunded.
- 2
Paid plans start at $24 a month for each person
As its pricing page puts it: $24 per member / month, billed annually ($30 billed monthly).
- 3
You can try it first
14-day free trial with Premium features, no credit card required
- 4
It runs on 5 platforms
Web, macOS, Windows, iOS and Android, with a browser extension too.
- 5
folkX Chrome extension
Saves people and companies from LinkedIn, Sales Navigator and other social sites into folk from the browser, so contacts do not have to be typed in by hand.
- 6
Email, calendar and WhatsApp sync
Gmail or Outlook mail, calendars and WhatsApp conversations are synced to each contact. Standard allows 1 synced account per member and Premium allows 5.
- 7
Contact enrichment
Looks up missing email addresses and phone numbers for contacts. Standard includes 500 enrichments a month and Premium 1,000; Enterprise limits are custom.
- 8
Refunds: no set window
folk's terms are blunt: all fees are non-refundable, including for unused services. The way out is easy enough, two clicks in Settings, and you keep the paid features to the end of the period.
- 9
A 2.2 GPA, above 4 of 48
That is against the other CRM tools we grade, on value, the free plan, features, ease of use and platforms.
- 10
Keep it
To replace folk you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
folk at a glance
- Pricing
- Free trial, from $24 per member / month, billed annually ($30 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial with Premium features, no credit card required
- Runs on
- Web, macOS, Windows, iOS, Android, Browser extension
- Made by
- Folk Inc.
- Category
- CRM Software
- Our grade
- 2.2 GPA, fair
The report card
Best for small teams that find leads on LinkedIn
folk is a CRM for contacts scattered across LinkedIn, email and WhatsApp, with a Chrome extension that saves people from LinkedIn and looks up missing emails and numbers. Standard is $24 a member, but deals, sequences, dashboards and the API all wait for Premium at $48. There's no free plan, enrichment and messages are capped monthly, and fees aren't refunded.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Standard is $24 a member a month on yearly billing, bang on the middle for CRMs here. The problem is what's missing from it: deals, email sequences, dashboards and API access all need Premium at $48, which is double the category's middle price for things most CRMs treat as the basics. |
| Free plan and trial | C | No free plan at all. The 14-day trial gives you Premium features and doesn't ask for a card. After that it's a paid subscription, and folk's terms say fees aren't refunded. |
| Features | C | Contacts, groups, pipelines, campaigns, enrichment and four AI assistants, with a Chrome extension that pulls people in from LinkedIn. But the listing's own gaps are real ones: no deals or custom objects until Premium, no quoting or support cases at all, and enrichments, AI fields and messages are all capped monthly. |
| Ease of use | C | No App Store rating on record, and getting going means connecting accounts: Gmail or Outlook, your calendar, WhatsApp, plus the browser extension. Only 1 synced account per member on Standard, so there's a bit of deciding to do before it's useful. |
| Platforms and integrations | A | Web, Mac, Windows, iPhone, Android and a Chrome extension, which is more places than most CRMs here run. It connects to Gmail, Outlook, LinkedIn, WhatsApp, Google Calendar, Zapier, Make and PandaDoc, and there's an API, though only from Premium. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who folk is for
- Fits if you find your leads on LinkedIn and don't want to type them into a CRM
- Works for teams whose conversations are split between email and WhatsApp
Who it is not for
- Pricey if you need deals, sequences, dashboards or the API, which only come with Premium at $48 a member
- Skip it if you want a free plan, as the 14-day trial is followed by a paid subscription
- Tight if you do a lot of outreach: 500 enrichments, 2,000 messages and 1 synced account a member on Standard
- Watch out: folk's terms say all fees are non-refundable, and monthly billing is $30 against $24 yearly
- Not for you if you need quotes or support cases, which folk doesn't have on any plan
Good to know
Good for
- Small sales teams, agencies and founders who prospect on LinkedIn
- Teams that manage relationships across email and WhatsApp
- People who want enrichment and outreach inside the CRM rather than in separate tools
Worth knowing
- There is no free plan; the 14-day trial is followed by a paid subscription.
- Deals, email sequences, dashboards and API access are only on Premium and Enterprise.
- Enrichments, AI magic fields and messages are capped each month on Standard and Premium.
- The terms of use state that all fees are non-refundable.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$24
A month to start, for each person
folk is a paid product with a free trial, starting at $24 per member / month, billed annually ($30 billed monthly).
After that it's a paid subscription, and folk's terms say fees aren't refunded.
Standard
$24
per member / month, billed annually ($30 billed monthly)
Pipelines, email campaigns, the LinkedIn extension, 500 enrichments and 2,000 AI magic fields a month, and 2,000 messages per member a month.
Premium
$48
per member / month, billed annually ($60 billed monthly)
Adds deals and custom objects, email sequences, dashboards, workspace roles and API access, with 1,000 enrichments and 5,000 messages per member a month.
Enterprise
From $80
per member / month, billed annually ($100 billed monthly)
Custom limits for enrichment, messages and syncs, security controls, group-level permissions and a dedicated account manager.
Trying it first
14-day free trial with Premium features, no credit card required
Read from folk.app on Oct 4, 2026.
Ways to pay less
Annual discount
Save 20% with annual billing
folk's pricing page lists Standard at $24 per member a month billed annually instead of $30 monthly, and Premium at $48 instead of $60.
Stated on folk.app
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
6
Places it runs: Web, macOS, Windows, iOS, Android and Browser extension
CRM that pulls contacts from LinkedIn, email and WhatsApp. Here is what it does, as its own site describes it, and what it covers: public API, AI features, sales pipeline, workflow automation.
Contacts, groups, pipelines, campaigns, enrichment and four AI assistants, with a Chrome extension that pulls people in from LinkedIn.
- folkX Chrome extension
- Saves people and companies from LinkedIn, Sales Navigator and other social sites into folk from the browser, so contacts do not have to be typed in by hand.
- Email, calendar and WhatsApp sync
- Gmail or Outlook mail, calendars and WhatsApp conversations are synced to each contact. Standard allows 1 synced account per member and Premium allows 5.
- Contact enrichment
- Looks up missing email addresses and phone numbers for contacts. Standard includes 500 enrichments a month and Premium 1,000; Enterprise limits are custom.
- Pipelines and deals
- Customizable pipelines track contacts and companies through each stage on every plan. Deals, custom objects and dashboards are added on Premium.
- Campaigns and sequences
- Personalized email campaigns can be sent from folk, with 2,000 messages per member a month on Standard and 5,000 on Premium. Multi-step email sequences need Premium.
- AI assistants
- Four assistants suggest follow-ups for stalled conversations, summarize a relationship, research companies and run trigger-based outreach workflows.
Where it runs
- Web
- macOS
- Windows
- iOS
- Android
- Browser extension
What it works with
- Gmail
- Outlook
- Google Calendar
- Zapier
- Make
- PandaDoc
Who makes folk
folk is made by Folk Inc., a Delaware corporation with a fully remote team, started in 2020 inside the startup studio eFounders (now Hexa). It sells this CRM by subscription and is backed by Accel and angel investors.
- Founded
- 2020work.folk.app
- Based
- Fully remote team; the company is registered in Delawarework.folk.app
- Ownership
- Privately held. Privately held and venture-backed: its careers site says it was founded within eFounders (now Hexa) and raised its money from Accel and 100 angel investors. Its pages name no parent company.work.folk.app
- Funding
- Raised about $9 million in all from Accel and 100 angel investors, with a seed round in September 2021, according to its own careers site.work.folk.appwork.folk.app
- Founders and leaders
- Simo Lemhandez, CEO & co-founderwork.folk.app
- Hiring
- 3 open roles: a Technical Account Manager, a Principal Software Engineer and a Senior Software Engineerwork.folk.app
- Affiliate program
- 30% of the revenue from referred customers in their first 24 months, run through PartnerStack. The cookie lasts 90 days and commissions are paid out monthly by PayPal or Stripe.folkapp.partnerstack.com
- Lately
- Let folk find phone numbers for you · Oct 1, 2026
- Your data, closer to home 🇪🇺 · Sep 24, 2026
- Get organized and efficient with group updates · Sep 23, 2026
- Task updates that keep your team moving · Sep 3, 2026
Read on Oct 7, 2026 from the company’s own pages and from news reports. What is not stated there is left out.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/48
Other CRM tools it is graded above
folk's GPA of 2.2 is higher than 4 of the 48 other CRM tools we grade, and level with 14.
It stands best on platforms and integrations (A, above 42 of 48) and worst on value for money (D, above 0).
Its paid plans start at $24 a month for each person, against a middle price of $24 for the category: 22 of the 46 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 5 tools score higher and cost less.
Each grade against the category
Every bar is all 49 CRM tools we grade, cut by the letter each got. folk’s own letter is outlined.
- DValue for moneyAbove 0 of 48
- CFree plan and trialAbove 4 of 48
- CFeaturesAbove 0 of 48
- CEase of useAbove 1 of 48
- APlatforms and integrationsAbove 42 of 48
Price against what you get
Each dot is one of 47 CRM tools. Further left costs less; higher up scores better on features, ease of use and platforms. folk is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace folk you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 30 of the 48 other CRM tools grade higher. It costs $288 a year.
What you could make
- Sales pipeline: an app builder makes this well.
What you could not
- Connections to other products, each kept working as those products change.
- Apps for macOS, Windows, iOS and Android that stay in step with each other.
- It is priced for each person, which means accounts and billing for a team.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. folk’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Refunds
After you pay
Getting your money back, getting out, and getting help
What happens once you have paid: whether you can get your money back, how to leave, and how to reach a person when something goes wrong. Each is graded from folk’s own terms and help pages.
Refunds and cancelling
Ordinary · checked Oct 18, 2026
folk's terms are blunt: all fees are non-refundable, including for unused services. The way out is easy enough, two clicks in Settings, and you keep the paid features to the end of the period. What you should plan for is the landing: there is no free plan to fall back on, and the terms say your account and content go when the subscription does. No refunds with a clean self-service exit is a C.
- Refund window
- No set window
- How you cancel
- Yourself, in settings
- Getting your money back
The terms of use say all fees are non-refundable, including for unused services or cancelled accounts, and that a cancellation only takes effect at the end of the subscription term. The one refund folk's pages mention is a workaround: the billing article says that if a tax ID could not be added to a first invoice, the team can cancel the subscription and refund it so you can pay again with the ID in place.
Stated on folk.app- How to cancel folk
A paid plan is cancelled in the app under Settings, then Plans, with Cancel subscription in the top right-hand corner. folk asks for feedback on the way out. A Custom Enterprise plan has to be cancelled by the support team on request. Access to the paid features continues to the end of the billing period. A subscription bought in the mobile app is cancelled in that store instead.
- Go to Settings, then Plans
- Select Cancel subscription in the top right-hand corner
- Answer the question about why you are cancelling to confirm
- What you keep afterwards
The terms say that when a subscription ends, for whatever reason, you lose access, the account is deleted along with your content, and folk removes that content from its servers immediately afterwards. There is no free plan to drop to. A help article on data deletion says a blocked workspace gets a warning 15 days after the last login, a second 7 days later and deletion 3 days after that.
Stated on folk.app- Renewals
The terms say the subscription renews automatically at the end of each month or year, depending on the plan, and the payment method on file is charged at the start of each new period under the same conditions as before, unless one side cancels. Invoices are emailed. No reminder before a renewal is mentioned. The renewal date is shown in the app under Settings, then Plans.
Stated on folk.app
In your favour
- Cancelling is two clicks in Settings, with nobody to email unless you are on Enterprise.
- You keep the paid features until the end of the billing period you have already paid for.
- Adding or removing a member is prorated, so you are not billed for seats you no longer have.
- The renewal date is shown in the app under Settings, then Plans, so it is easy to check.
Watch out for
- All fees are non-refundable, including for unused services, and that is the terms' own wording.
- There is no free plan to land on: when the subscription ends, so does your access.
- The terms say your account and content are deleted and removed from folk's servers after that.
- A Custom Enterprise plan can't be cancelled in the app; the support team has to do it.
Customer support
Good · checked Oct 18, 2026
You can message the folk team on live chat from inside the app, or email them, and there is a decent help centre behind both. What no page we read will tell you is when anyone is at the desk or how long a reply takes, and Enterprise gets a priority queue and an account manager that nobody else does. Live chat without stated hours or a reply time is a B, not an A.
Ways to get help
Live chat
Live chat from inside your account, through the question-mark button at the bottom right. folk's billing article says you can message the team there if you would rather speak to someone directly.
Stated on help.folk.appEmail
folk gives an email address for the team at the foot of its help articles, as an alternative to live chat. A separate address is given for privacy and data requests in the account-deletion article.
Stated on help.folk.appAccount manager
The pricing page lists 1:1 onboarding sessions with a dedicated account manager on the Enterprise plan, alongside custom integrations and priority support.
Stated on folk.appHelp centre
A public help centre with collections on getting started, importing contacts, assistants, data, emails and sequences, integrations and the API, the mobile app, roles, security, and plans and billing.
Stated on help.folk.app
Not listed on folk’s pages: phone.
- When people answer
Its pages do not say.
- How fast it says it replies
Its pages do not say.
- What depends on your plan
The pricing page lists priority support and 1:1 onboarding with a dedicated account manager under Enterprise only. Nothing on the Standard or Premium cards mentions support, and the help centre points everyone to the same live chat and email.
Stated on folk.app
In your favour
- Live chat sits inside the app, so you are not hunting for a contact form.
- Both chat and email are offered on every plan, with no threshold stated.
- The help centre is public and covers billing, cancelling and deleting an account.
- Enterprise buyers get 1:1 onboarding with a named account manager.
Watch out for
- No hours are stated anywhere, so there is no telling when the chat is staffed.
- No reply time is stated either, for chat or for email.
- Priority support is an Enterprise word, and Enterprise starts at a custom quote.
- There is no phone line listed on any page we read.
What these two grades rest on. Read on 18 October 2026: folk's terms of use, its help articles on managing billing, on pricing plans, on the data deletion policy and on deleting an account, the help centre's front page and the plan cards on its pricing page. Nobody here cancelled a plan or contacted its support. They are graded apart from the five that make the GPA. How we grade refunds and support.
Part 06 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Attio, Pipedrive, HubSpot and Close
The 4 tools folk is most often weighed against, with where each one differs from it.
- 2.4GPA
Attio
Free plan · from $35/mo
CRM with a customizable data model, workflows and AI agents.
- Attio has a free plan. folk does not, though it has a free trial.
- Only folk lists macOS and Windows apps.
- Attio also covers transcription.
- 2.2GPA
Pipedrive
Free trial · from $14/mo
Sales CRM organized around visual deal pipelines.
- Only folk lists macOS and Windows apps.
- Only folk lists a browser extension.
- Pipedrive also covers transcription and kanban boards.
- 3.2GPA
HubSpot
Free plan · from $20/mo
Free CRM at the center of a marketing, sales and service suite.
- HubSpot has a free plan. folk does not, though it has a free trial.
- Only folk lists macOS and Windows apps.
- HubSpot also covers booking links and marketing automation.
- 2.4GPA
Close
Free trial · from $9/mo
Sales CRM with built-in calling, SMS, email and an AI teammate.
- Only folk lists a browser extension.
- Close also covers transcription.
Part 07 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
17
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is folk free?
No, folk is a paid product, but you can try it first. 14-day free trial with Premium features, no credit card required.
How much does folk cost?
folk lists 3 plans. Standard: $24 per member / month, billed annually ($30 billed monthly).
What platforms does folk work on?
folk is available on Web, macOS, Windows, iOS and Android. It also has a browser extension.
Does folk offer any discounts?
folk publicly lists the following: Save 20% with annual billing.
Does folk have a Linux app?
No Linux app was listed when its pages were read on Oct 4, 2026. folk is listed for Web, macOS, Windows, iOS and Android.
Is folk open source?
folk is not described as open source on its own site, as read on Oct 4, 2026.
Does folk have an API?
Yes. folk offers a public API, according to its own site.
What does folk integrate with?
folk's listing names Gmail, Outlook, LinkedIn, WhatsApp, Google Calendar, Zapier, Make and PandaDoc.
Who makes folk?
folk is made by a company of the same name. Privately held and venture-backed: its careers site says it was founded within eFounders (now Hexa) and raised its money from Accel and 100 angel investors.
What are the alternatives to folk?
The closest alternatives to folk in our directory are Attio, Pipedrive, HubSpot and Close.
Does folk give refunds?
The terms of use say all fees are non-refundable, including for unused services or cancelled accounts, and that a cancellation only takes effect at the end of the subscription term.
How do I cancel folk?
A paid plan is cancelled in the app under Settings, then Plans, with Cancel subscription in the top right-hand corner. folk asks for feedback on the way out.
What happens to my data if I cancel folk?
The terms say that when a subscription ends, for whatever reason, you lose access, the account is deleted along with your content, and folk removes that content from its servers immediately afterwards.
How do I contact folk support?
folk's pages list these ways to get help: live chat, email, account manager and help centre.
How does folk compare with other CRM tools?
folk's GPA of 2.2 is higher than 4 of the 48 other CRM tools we grade, and level with 14.
Is folk good value for money?
ToolGPA grades folk D for value for money. Its paid plans start at $24 a month for each person, against a middle price of $24 for the category: 22 of the 46 others that charge start lower.
Could I make my own version of folk?
To replace folk you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from folk’s own pages on Oct 4, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from folk's own pages on 4 October 2026. Also tested with a demo account on 2026-05-25.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Folk Inc. Prices change, so check folk.app before you buy.
Part 08 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- folk, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/folk
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "folk: The Insider's Guide", checked Oct 4, 2026. https://toolgpa.com/tools/folk
Know someone choosing between CRM tools?
Send them this guide: toolgpa.com/tools/folk/guide
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See our other guides
The best-graded CRM tools after folk, each with an Insider's Guide of its own.
- CRM Software Insider's GuideEvery one of the 49 CRM tools we grade, compared
- HubSpot Insider's GuideFree CRM at the center of a marketing, sales and service suite3.2 GPA
- Bigin by Zoho CRM Insider's GuidePipeline-based CRM from Zoho for small businesses2.8 GPA
- Bitrix24 Insider's GuideFlat-priced CRM with tasks, chat, video calls and a site builder2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what folk’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. folk is a trademark of its owner, and this guide is not made, paid for or approved by Folk Inc. Prices and plans change: check folk.app before you buy.