The GoSquared Insider’s Guide
Everything we know about GoSquared in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
GoSquared
The Insider’s Guide
Real-time website analytics with simple, privacy-minded reports
Every plan, grade, refund rule and rival among website and product analytics tools, read from GoSquared’s own pages.
Made by Go Squared Ltd · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from GoSquared’s own pages, its app-store listings and our grades. Every fact in it is on GoSquared’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 70 of the 100 other website and product analytics tools we grade
GoSquared is a website analytics service from a UK company that has operated since 2006. It shows live and historical traffic in dashboards, with event tracking, UTM campaign tracking and email reports on every plan. Plans differ by monthly pageviews and the number of projects.
To get you started, here are 9 things to know about GoSquared, taken from its own pages and our grades.
You add a tracking snippet and set up projects and events.
- 1
Best for simple real-time website analytics
Pricing climbs with pageviews and the events you track eat the same allowance, and support is email only.
- 2
Paid plans start at $9 a month
As its pricing page puts it: $9 per month for 100,000 pageviews.
- 3
You can try it first
7-day free trial on all plans, cancel any time
- 4
It runs on Web
Web.
- 5
Real-time analytics
Shows live visitor activity as well as historical reports, and describes itself as the original real-time website analytics.
- 6
Event and campaign tracking
Event tracking and UTM campaign tracking are on every plan; tracked events count toward the pageview quota.
- 7
Email reports and team sharing
Reports can be emailed, and every plan allows unlimited team sharing, with each project shareable with different people.
- 8
A 2.6 GPA, above 70 of 100
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of GoSquared you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
GoSquared at a glance
- Pricing
- Free trial, from $9 per month for 100,000 pageviews
- Free plan
- No
- Free trial
- 7-day free trial on all plans, cancel any time
- Runs on
- Web
- Made by
- Go Squared Ltd, since 2006
- Category
- Website & Product Analytics
- Our grade
- 2.6 GPA, good
The report card
Best for simple real-time website analytics
GoSquared shows live visitors and keeps your history with no time limit, from $9 a month. Pricing climbs with pageviews and the events you track eat the same allowance, and support is email only.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | $9 a month for 100,000 pageviews, inside the cheaper quarter of analytics tools, which starts at $13. It is not under 60% of that figure, so not an A. |
| Free plan and trial | C | A 7-day trial on every plan, with no free plan. The listing does not say whether a card is needed. |
| Features | B | Real-time and historical reports, events, UTM campaigns, email reports and team sharing on every plan. The listing shows no gap in the core work. |
| Ease of use | C | No store rating on record. You add a tracking snippet and set up projects and events. |
| Platforms and integrations | B | Web only, with Zapier, Slack, Geckoboard, Google Data Studio, Klipfolio and Numerics listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who GoSquared is for
- Fits if you run a few small sites and want live visitor numbers
- Works for people who want one monthly price tied to pageviews
Who it is not for
- Tight if you track a lot of events, because every event counts toward your pageview quota
- Tight if you run many sites, as projects cap at 3 on Starter and 20 on Scale
- Skip it if you want phone support, as only email support is listed
- Watch out: the page shows pounds to UK and EU visitors, and only a monthly price is shown
Good to know
Good for
- Small sites wanting a simple alternative to Google Analytics
- Agencies running several client sites as separate projects
Worth knowing
- Pricing rises with monthly pageviews, and tracked events use the same quota.
- Project caps run from 3 on Starter to 20 on Scale.
- The pricing page shows pounds to UK and EU visitors and dollars elsewhere; only one billing period (monthly) is shown.
- The pricing page lists email support only.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$9
A month to start
GoSquared is a paid product with a free trial, starting at $9 per month for 100,000 pageviews.
The listing does not say whether a card is needed.
Starter
$9
per month for up to 100,000 pageviews
3 projects. Events you track count toward the pageview quota.
Standard
$24
per month for up to 500,000 pageviews
5 projects. Marked as the most popular plan.
Pro
$49
per month for up to 1 million pageviews
10 projects.
Scale
$99
per month for up to 2.5 million pageviews
20 projects.
Trying it first
7-day free trial on all plans, cancel any time
Read from gosquared.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Real-time website analytics with simple, privacy-minded reports. Here is what it does, as its own site describes it, and what it covers: reports, dashboards, web analytics.
Real-time and historical reports, events, UTM campaigns, email reports and team sharing on every plan.
- Real-time analytics
- Shows live visitor activity as well as historical reports, and describes itself as the original real-time website analytics.
- Event and campaign tracking
- Event tracking and UTM campaign tracking are on every plan; tracked events count toward the pageview quota.
- Email reports and team sharing
- Reports can be emailed, and every plan allows unlimited team sharing, with each project shareable with different people.
- Privacy controls
- The vendor says it is GDPR compliant, anonymizes data by default and does not sell ads or visitor data.
- Unlimited data retention
- All plans keep data without a time limit, so older periods stay available for comparison.
Where it runs
- Web
What it works with
- Zapier
- Slack
- Geckoboard
- Google Data Studio
- Klipfolio
- Numerics
GoSquared is made by Go Squared Ltd, and has been around since 2006.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
70/100
Other website and product analytics tools it is graded above
GoSquared's GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade, and level with 14.
It stands best on value for money (B, above 66 of 100) and worst on ease of use (C, above 6).
Its paid plans start at $9 a month, against a middle price of $25 for the category: 8 of the 63 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 101 website and product analytics tools we grade, cut by the letter each got. GoSquared’s own letter is outlined.
- BValue for moneyAbove 66 of 100
- CFree plan and trialAbove 23 of 100
- BFeaturesAbove 52 of 100
- CEase of useAbove 6 of 100
- BPlatforms and integrationsAbove 32 of 100
Price against what you get
Each dot is one of 74 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. GoSquared is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of GoSquared you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade. It costs $108 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Zapier, Slack and Geckoboard among them.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. GoSquared’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Plausible, Fathom Analytics, Simple Analytics, Matomo and Clicky
The 5 tools GoSquared is most often weighed against, with where each one differs from it.
- 2.4GPA
Plausible
Free plan · from $7.50/mo
Cookie-free, privacy-first website analytics made and hosted in the EU.
- Plausible has a free plan. GoSquared does not, though it has a free trial.
- Plausible is open source and self-hostable, according to its own site.
- GoSquared also covers reports and dashboards.
- 2.4GPA
Fathom Analytics
Free trial · from $12.50/mo
Cookie-free, privacy-first website analytics priced by pageviews.
- GoSquared also covers dashboards.
- 2.6GPA
Simple Analytics
Free plan · from $20/mo
Cookieless web analytics hosted in the EU.
- Simple Analytics has a free plan. GoSquared does not, though it has a free trial.
- GoSquared also covers dashboards.
- 2.4GPA
Matomo
Free plan · from $26/mo
Open-source web analytics you can host yourself or in Matomo's cloud.
- Matomo has a free plan. GoSquared does not, though it has a free trial.
- Matomo is open source and self-hostable, according to its own site.
- GoSquared also covers reports and dashboards.
- 2.8GPA
Clicky
Free plan · from $9.99/mo
Real-time, privacy-friendly web analytics with heatmaps.
- Clicky has a free plan. GoSquared does not, though it has a free trial.
- Only Clicky lists a browser extension.
- Clicky also covers a/B testing.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is GoSquared free?
No, GoSquared is a paid product, but you can try it first. 7-day free trial on all plans, cancel any time.
How much does GoSquared cost?
GoSquared lists 4 plans. Starter: $9 per month for up to 100,000 pageviews.
What platforms does GoSquared work on?
GoSquared is available on Web.
Does GoSquared have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. GoSquared is listed for Web.
Does GoSquared have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. GoSquared is listed for Web.
Is GoSquared open source?
GoSquared is not described as open source on its own site, as read on Nov 13, 2026.
What does GoSquared integrate with?
GoSquared's listing names Zapier, Slack, Geckoboard, Google Data Studio, Klipfolio and Numerics.
Who makes GoSquared?
GoSquared is made by Go Squared Ltd. It dates from 2006.
What are the alternatives to GoSquared?
The closest alternatives to GoSquared in our directory are Plausible, Fathom Analytics, Simple Analytics, Matomo and Clicky.
How does GoSquared compare with other website and product analytics tools?
GoSquared's GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade, and level with 14.
Is GoSquared good value for money?
ToolGPA grades GoSquared B for value for money. Its paid plans start at $9 a month, against a middle price of $25 for the category: 8 of the 63 others that charge start lower.
Could I make my own version of GoSquared?
The plain part of GoSquared you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from GoSquared’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from GoSquared's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Go Squared Ltd. Prices change, so check gosquared.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- GoSquared, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/gosquared
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "GoSquared: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/gosquared
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/gosquared/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after GoSquared, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 101 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what GoSquared’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. GoSquared is a trademark of its owner, and this guide is not made, paid for or approved by Go Squared Ltd. Prices and plans change: check gosquared.com before you buy.