The Listrak Insider’s Guide
Everything we know about Listrak in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Listrak
The Insider’s Guide
Cross-channel personalization platform for retail brands
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Listrak’s own pages.
Made by Listrak · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Listrak’s own pages, its app-store listings and our grades. Every fact in it is on Listrak’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 7 of the 57 other email marketing and newsletter tools we grade
Listrak is a marketing platform for retailers that sends email, SMS, RCS, push, web and in-store messages from a single customer profile. It builds that profile with identity resolution and adds AI product recommendations, popups and journey tools. It publishes no prices; buyers talk to the company.
To get you started, here are 7 things to know about Listrak, taken from its own pages and our grades.
No price is published and the old pricing page returns a not-found error, so everything runs through a demo.
- 1
Best for retail brands sending lifecycle email
Listrak is a marketing platform for retailers with a unified customer profile, journeys, product recommendations and popups.
- 2
It runs on Web
Web.
- 3
Unified customer profile
Combines browsing, purchase and message activity across devices through identity resolution, updated in real time.
- 4
Journey orchestration
Triggered journeys for abandonment, replenishment and back-in-stock alerts across email, SMS, app, web and RCS.
- 5
Product recommendations
AI recommendations from browsing and purchase affinity, with dynamic content driven by predictive scoring.
- 6
A 2.0 GPA, above 7 of 57
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Listrak you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Listrak at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Listrak
- Category
- Email Marketing & Newsletters
- Our grade
- 2.0 GPA, fair
The report card
Best for retail brands sending lifecycle email
Listrak is a marketing platform for retailers with a unified customer profile, journeys, product recommendations and popups. No price is published and the old pricing page returns a not-found error, so everything runs through a demo. It is aimed at retail, so other industries get fewer prebuilt connections.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published, and the old pricing address returns a page-not-found error. There is no figure to set against the category. |
| Free plan and trial | F | No free plan or trial. The site points to a demo and an expert call. |
| Features | B | Unified customer profile, journey orchestration, product recommendations, popups and landing pages. The listing shows no gap in the core job. |
| Ease of use | C | Sold through a demo, with a store and data to connect. No rating on record. |
| Platforms and integrations | B | Web only, with Shopify Plus, Adobe Commerce, BigCommerce and Salesforce Commerce Cloud connections. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Listrak is for
- Fits if you run an online store on a big commerce platform
- Makes sense if you want email, popups and recommendations from one vendor
Who it is not for
- Skip it if you want a price on the page, as none is published
- Not for you if you want to try it free, since the site shows no plan or trial
- Watch out: it is aimed at retail, so other industries get fewer prebuilt integrations
- Skip it if you run a small list or a one-person shop
- Skip it if you want an app, as only the web platform is listed
Good to know
Good for
- Mid-size and large online retailers
- Stores that want email, SMS and in-store marketing together
- Brands on Shopify Plus, BigCommerce or Adobe Commerce
Worth knowing
- No pricing is published, and the old pricing address returns a page-not-found error.
- The site points buyers to a demo and an expert call, and shows no free plan or trial.
- The platform is aimed at retail, so other industries get fewer prebuilt integrations.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Listrak's current pricing could not be confirmed from its own site.
No price is published, and the old pricing address returns a page-not-found error.
We could not confirm Listrak’s current prices from its own site, so this guide lists no plans. listrak.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Cross-channel personalization platform for retail brands. Here is what it does, as its own site describes it, and what it covers: AI features, marketing automation, email campaigns, sMS marketing, popups.
Unified customer profile, journey orchestration, product recommendations, popups and landing pages.
- Unified customer profile
- Combines browsing, purchase and message activity across devices through identity resolution, updated in real time.
- Journey orchestration
- Triggered journeys for abandonment, replenishment and back-in-stock alerts across email, SMS, app, web and RCS.
- Product recommendations
- AI recommendations from browsing and purchase affinity, with dynamic content driven by predictive scoring.
- Popups and landing pages
- Targeted popups and landing pages for list growth, alongside website personalization.
- Ecommerce integrations
- Native links to Shopify Plus, Adobe Commerce, BigCommerce and Salesforce Commerce Cloud, plus loyalty, review and CDP tools.
Where it runs
- Web
What it works with
- Shopify Plus
- Adobe Commerce
- BigCommerce
- Salesforce Commerce Cloud
Listrak is made by Listrak.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
7/57
Other email marketing and newsletter tools it is graded above
Listrak's GPA of 2.0 is higher than 7 of the 57 other email marketing and newsletter tools we grade, and level with 9.
It stands best on features (B, above 23 of 57) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 58 email marketing and newsletter tools we grade, cut by the letter each got. Listrak’s own letter is outlined.
- CValue for moneyAbove 10 of 57
- FFree plan and trialAbove 0 of 57
- BFeaturesAbove 23 of 57
- CEase of useAbove 5 of 57
- BPlatforms and integrationsAbove 7 of 57
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Listrak you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 41 of the 57 other email marketing and newsletter tools grade higher.
What you could make
- Popups: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Texts to thousands of numbers, registered with the carriers.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Listrak’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Klaviyo, Omnisend, Braze, Drip and Constant Contact
The 5 tools Listrak is most often weighed against, with where each one differs from it.
- 2.4GPA
Klaviyo
Free plan · from $20/mo
Email, text and push marketing built on online-store customer data.
- Klaviyo has a free plan. Listrak does not.
- Listrak also covers sMS marketing and popups.
- Klaviyo also covers forms and reports.
- 2.4GPA
Omnisend
Free plan · from $16/mo
Email, SMS and push marketing for online stores, priced by contacts.
- Omnisend has a free plan. Listrak does not.
- Listrak also covers sMS marketing and popups.
- Omnisend also covers forms and reports.
- 2.0GPA
Braze
Free trial
Customer engagement platform for email, push, SMS and in-app.
- Listrak also covers popups.
- Braze also covers whatsApp messaging and a/B testing.
- 2.0GPA
Drip
Free trial · from $39/mo
Email automation and pop-ups for online stores.
- Listrak also covers sMS marketing and popups.
- Drip also covers forms.
- 2.6GPA
Constant Contact
Free trial · from $10.20/mo
Email, SMS and social marketing for small businesses.
- Only Constant Contact lists an iOS app.
- Listrak also covers sMS marketing and popups.
- Constant Contact also covers forms and business texting.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Listrak free?
No. Listrak is a paid product.
What platforms does Listrak work on?
Listrak is available on Web.
Does Listrak have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Listrak is listed for Web.
Does Listrak have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Listrak is listed for Web.
Is Listrak open source?
Listrak is not described as open source on its own site, as read on Nov 12, 2026.
What does Listrak integrate with?
Listrak's listing names Shopify Plus, Adobe Commerce, BigCommerce and Salesforce Commerce Cloud.
Who makes Listrak?
Listrak is made by a company of the same name.
What are the alternatives to Listrak?
The closest alternatives to Listrak in our directory are Klaviyo, Omnisend, Braze, Drip and Constant Contact.
How does Listrak compare with other email marketing and newsletter tools?
Listrak's GPA of 2.0 is higher than 7 of the 57 other email marketing and newsletter tools we grade, and level with 9.
Could I make my own version of Listrak?
To replace Listrak you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Listrak’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Listrak's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Listrak. Prices change, so check listrak.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Listrak, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/listrak
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Listrak: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/listrak
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/listrak/guide
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See our other guides
The best-graded email marketing and newsletter tools after Listrak, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 58 email marketing and newsletter tools we grade, compared
- Substack Insider's GuideNewsletter, podcast and video publishing with paid subscriptions3.2 GPA
- SendFox Insider's GuideEmail newsletters and list building for creators on a budget3.0 GPA
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Listrak’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Listrak is a trademark of its owner, and this guide is not made, paid for or approved by Listrak. Prices and plans change: check listrak.com before you buy.