The Measured Insider’s Guide
Everything we know about Measured in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Measured
The Insider’s Guide
Marketing measurement with media mix modeling and incrementality tests
Every plan, grade, refund rule and rival among ad creative and reporting tools, read from Measured’s own pages.
Made by Measured · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Measured’s own pages, its app-store listings and our grades. Every fact in it is on Measured’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 1 of the 72 other ad creative and reporting tools we grade
Measured is a marketing effectiveness platform for enterprise brands. It combines media mix modeling with automated geo and audience incrementality tests, a cross-channel dashboard and a media plan optimizer. The site lists 300+ managed data connections and sells the platform through demos rather than published plans.
To get you started, here are 7 things to know about Measured, taken from its own pages and our grades.
It has no published prices, its pricing page returns a not-found error, and you get in through a demo request.
- 1
Best for media mix and incrementality testing for ecommerce brands
Measured is a media effectiveness platform with media mix modeling and incrementality tests across channels.
- 2
It runs on Web
Web.
- 3
Media mix modeling
Builds causal media mix models that the site says are calibrated with incrementality tests.
- 4
Incrementality testing
Runs automated geo and audience split experiments to measure the lift from a channel.
- 5
Media plan optimizer
AI-powered scenario planning for shifting budget between channels.
- 6
A 1.6 GPA, above 1 of 72
That is against the other ad creative and reporting tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
The plain part of Measured you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Measured at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Measured, since 2017
- Category
- Ad Creative & Reporting
- Our grade
- 1.6 GPA, weak
The report card
Best for media mix and incrementality testing for ecommerce brands
Measured is a media effectiveness platform with media mix modeling and incrementality tests across channels. It has no published prices, its pricing page returns a not-found error, and you get in through a demo request.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published, and the pricing URL returns a not-found page, so it sits in the middle. |
| Free plan and trial | F | No free plan, no trial and no self-serve sign-up; access is through a demo. |
| Features | C | Media mix modeling, incrementality tests, a plan optimizer and a cross-channel dashboard. The listing shows no gaps, but it measures media and doesn't run it. |
| Ease of use | C | No store rating on record. Data feeds from each channel have to be connected first. |
| Platforms and integrations | C | Web only, and the listing names no integrations outside what it calls managed integrations. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Measured is for
- Fits if you are an ecommerce brand with enough ad spend to test incrementality
- Works for teams that want a vendor to run the measurement
Who it is not for
- Not for you if you are a small shop, since it is built for enterprise brands
- Skip it if you want a price first, because none is published
- Watch out: vendor strategic services are sold alongside the software
- Too light for building or buying ads, as it is measurement only
Good to know
Good for
- Enterprise and ecommerce brands that want to prove media impact to finance
- Teams combining modeling with experiments to settle channel budgets
Worth knowing
- No prices are published and the pricing URL returns a not-found page; access is through a demo request.
- Built for enterprise brands; the About page says more than 150 ecommerce brands use it.
- Strategic services from the vendor are offered next to the software.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Measured's current pricing could not be confirmed from its own site.
No price is published, and the pricing URL returns a not-found page, so it sits in the middle.
We could not confirm Measured’s current prices from its own site, so this guide lists no plans. measured.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Marketing measurement with media mix modeling and incrementality tests. Here is what it does, as its own site describes it, and what it covers: AI features, reports, dashboards, a/B testing.
Media mix modeling, incrementality tests, a plan optimizer and a cross-channel dashboard.
- Media mix modeling
- Builds causal media mix models that the site says are calibrated with incrementality tests.
- Incrementality testing
- Runs automated geo and audience split experiments to measure the lift from a channel.
- Media plan optimizer
- AI-powered scenario planning for shifting budget between channels.
- Cross-channel dashboard
- One view of media measurement across channels, with benchmarks for comparing against competitors.
- Managed integrations
- The site lists 300+ fully managed connections to ad and sales data sources.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Measured is made by Measured, and has been around since 2017.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
1/72
Other ad creative and reporting tools it is graded above
Measured's GPA of 1.6 is higher than 1 of the 72 other ad creative and reporting tools we grade, and level with 11.
It stands best on value for money (C, above 15 of 72) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 73 ad creative and reporting tools we grade, cut by the letter each got. Measured’s own letter is outlined.
- CValue for moneyAbove 15 of 72
- FFree plan and trialAbove 0 of 72
- CFeaturesAbove 0 of 72
- CEase of useAbove 0 of 72
- CPlatforms and integrationsAbove 0 of 72
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Measured you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 60 of the 72 other ad creative and reporting tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- Splitting visitors between versions and telling you which won.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Measured’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Kochava, Singular, AppsFlyer and Admetrics
The 4 tools Measured is most often weighed against, with where each one differs from it.
- 2.4GPA
Kochava
Free plan · from $500/mo
Mobile attribution and omnichannel ad measurement platform.
- Kochava has a free plan. Measured does not.
- 2.4GPA
Singular
Free plan · from $0.05
Mobile attribution and marketing analytics platform.
- Singular has a free plan. Measured does not.
- Measured also covers a/B testing.
- 2.0GPA
AppsFlyer
Free plan · from $0.07
Mobile attribution and marketing measurement platform.
- AppsFlyer has a free plan. Measured does not.
- Measured also covers a/B testing.
- 2.2GPA
Admetrics
Free trial · from €339/mo
Attribution and profit reporting for e-commerce advertisers.
- Only Admetrics lists a browser extension.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
9
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Measured free?
No. Measured is a paid product.
What platforms does Measured work on?
Measured is available on Web.
Does Measured have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Measured is listed for Web.
Does Measured have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Measured is listed for Web.
Is Measured open source?
Measured is not described as open source on its own site, as read on Nov 13, 2026.
Who makes Measured?
Measured is made by a company of the same name. It dates from 2017.
What are the alternatives to Measured?
The closest alternatives to Measured in our directory are Kochava, Singular, AppsFlyer and Admetrics.
How does Measured compare with other ad creative and reporting tools?
Measured's GPA of 1.6 is higher than 1 of the 72 other ad creative and reporting tools we grade, and level with 11.
Could I make my own version of Measured?
The plain part of Measured you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Measured’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Measured's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Measured. Prices change, so check measured.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Measured, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/measured
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Measured: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/measured
Know someone choosing between ad creative and reporting tools?
Send them this guide: toolgpa.com/tools/measured/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded ad creative and reporting tools after Measured, each with an Insider's Guide of its own.
- Ad Creative & Reporting Insider's GuideEvery one of the 74 ad creative and reporting tools we grade, compared
- Reporting Ninja Insider's GuideMarketing reports for agencies, built by AI or by hand2.6 GPA
- AdsGPT Insider's GuideAI generator for image and video ads with campaign launching2.4 GPA
- Atria Insider's GuideMeta and TikTok ad library, ad reports and AI ad ideas in one place2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Measured’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Measured is a trademark of its owner, and this guide is not made, paid for or approved by Measured. Prices and plans change: check measured.com before you buy.