The People Data Labs Insider’s Guide
Everything we know about People Data Labs in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
People Data Labs
The Insider’s Guide
Person and company data sold through APIs and data feeds
Every plan, grade, refund rule and rival among lead and email finders, read from People Data Labs’s own pages.
Made by People Data Labs, Inc. · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from People Data Labs’s own pages, its app-store listings and our grades. Every fact in it is on People Data Labs’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 1 of the 49 other lead and email finders we grade
People Data Labs sells workforce data about people and companies, mainly through APIs that enrich or search records. Datasets cover person profiles, companies and, in beta, job postings. A free plan allows 100 records a month with contact fields hidden, paid plans unlock contact data, and bulk licensing is sold through sales.
To get you started, here are 9 things to know about People Data Labs, taken from its own pages and our grades.
Aimed at developers: APIs, CSV enrichment and data feeds.
- 1
Best for developers buying person and company data
People Data Labs sells person and company data through APIs and data feeds, with a free plan of 100 records a month.
- 2
Paid plans start at $98 a month
As its pricing page puts it: $98 per month for 350 person credits, billing basis not shown.
- 3
There is a free plan
Up to 100 person or company records a month through the APIs. Emails, phone numbers and addresses are obfuscated.
- 4
It runs on Web
Web.
- 5
Person data
Person profiles enriched with resume and contact information, available through enrichment and search APIs.
- 6
Company data
The site describes more than 70 million company records with insights and signals.
- 7
Job posting data
A beta dataset of job postings, updated daily, meant for tracking hiring intent.
- 8
A 1.6 GPA, above 1 of 49
That is against the other lead and email finders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace People Data Labs you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one.
People Data Labs at a glance
- Pricing
- Free plan, from $98 per month for 350 person credits, billing basis not shown
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- People Data Labs, Inc.
- Category
- Lead & Email Finders
- Our grade
- 1.6 GPA, weak
The report card
Best for developers buying person and company data
People Data Labs sells person and company data through APIs and data feeds, with a free plan of 100 records a month. It's a data supplier rather than a prospecting app, and contact details stay hidden until the $98 plan.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $98 a month for 350 person credits, or $100 for 1,000 company records. Just under the $99 where the dearest tenth starts. |
| Free plan and trial | C | A free plan of 100 records a month through the APIs, but emails, phones and addresses are obfuscated. |
| Features | D | Person, company and job posting data, plus licensing. It's raw data you build on, so you need a product around it. |
| Ease of use | D | Aimed at developers: APIs, CSV enrichment and data feeds. |
| Platforms and integrations | C | Web only, with no integrations listed; reach is through its APIs. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who People Data Labs is for
- Fits if you're a developer building on person and company data
- Works for teams that want to test records on a free tier first
Who it is not for
- Skip it if you want an app with screens, as the pages describe APIs and feeds
- Tight if you're staying free: contact data is hidden until Pro
- Pricey if you add premium fields, which cost extra
- Watch out: person and company data have separate price lists, and SSO is an add-on on Enterprise
Good to know
Good for
- Developers adding enrichment to their own product
- Data teams that want bulk person or company records
- Teams testing data quality before they pay
Worth knowing
- The pricing pages describe API use, CSV enrichment and data feeds, not a prospecting app.
- Contact data is hidden on the Free plan and unlocked only from Pro.
- Premium fields cost extra, and SSO or SAML is an add-on on Enterprise.
- Person and company data have separate price lists, and the page says discounts apply as volume grows.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$98
A month to start. There is a free plan too
People Data Labs has a free plan. Paid plans start at $98 per month for 350 person credits, billing basis not shown.
Free
$0
Up to 100 records a month for testing the person or company APIs. Contact data is hidden.
Pro (person data)
$98
per month for 350 credits, billing basis not shown
Full person APIs, contact data, premium fields as an add-on, CSV enrichment and email support. Volume discounts as use grows.
Pro (company data)
$100
per month for 1,000 records, billing basis not shown
Full company APIs from 1,000 records a month, with premium fields as an add-on and email support.
Enterprise
Custom
Custom volumes, data license feeds, SSO and SAML as an add-on, a designated success team. Annual contracts.
The free plan
Up to 100 person or company records a month through the APIs. Emails, phone numbers and addresses are obfuscated.
Read from peopledatalabs.com on Nov 12, 2026.
Ways to pay less
Annual discount
20% off with an annual commitment
The pricing page says annual commitments save 20% and give access to all of the data upfront.
Stated on peopledatalabs.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Person and company data sold through APIs and data feeds. Here is what it does, as its own site describes it, and what it covers: public API, research.
Person, company and job posting data, plus licensing.
- Person data
- Person profiles enriched with resume and contact information, available through enrichment and search APIs.
- Company data
- The site describes more than 70 million company records with insights and signals.
- Job posting data
- A beta dataset of job postings, updated daily, meant for tracking hiring intent.
- Data licensing
- Enterprise customers can take on-premise or flat-file bulk deliveries instead of API calls.
- Free testing tier
- Up to 100 records a month at no cost, with email, phone and address fields obfuscated until a paid plan is chosen.
- Security attestations
- The pricing page says the data and platform are ISO and SOC 2 Type 2 compliant.
Where it runs
- Web
What it works with
Its own pages name no integrations.
People Data Labs is made by People Data Labs, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
1/49
Other lead and email finders it is graded above
People Data Labs's GPA of 1.6 is higher than 1 of the 49 other lead and email finders we grade, and level with 3.
It stands best on free plan and trial (C, above 11 of 49) and worst on features (D, above 0).
Its paid plans start at $98 a month, against a middle price of $49 for the category: 34 of the 39 others that charge start lower.
On features, ease of use and platforms it scores 1.3 out of 4. 34 tools score higher and cost less.
Each grade against the category
Every bar is all 50 lead and email finders we grade, cut by the letter each got. People Data Labs’s own letter is outlined.
- CValue for moneyAbove 6 of 49
- CFree plan and trialAbove 11 of 49
- DFeaturesAbove 0 of 49
- DEase of useAbove 0 of 49
- CPlatforms and integrationsAbove 0 of 49
Price against what you get
Each dot is one of 40 lead and email finders. Further left costs less; higher up scores better on features, ease of use and platforms. People Data Labs is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace People Data Labs you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 45 of the 49 other lead and email finders grade higher. It costs $1,176 a year.
What you could not
- A library of papers and sources to search.
- An API that other software can build on.
- What a company asks for before it lets staff use something: SOC 2.
What this rests on. People Data Labs’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Apollo.io, ZoomInfo, Lusha, RocketReach and Cognism
The 5 tools People Data Labs is most often weighed against, with where each one differs from it.
- 2.4GPA
Apollo.io
Free plan · from $49/mo
B2B contact database with built-in email sequences and a dialer.
- Only Apollo.io lists a browser extension.
- People Data Labs also covers research.
- Apollo.io also covers web clipper, sales pipeline and email campaigns.
- 2.8GPA
ZoomInfo
Free plan
B2B contact and company data platform with AI sales tools.
- Only ZoomInfo lists an iOS app.
- Only ZoomInfo lists a browser extension.
- People Data Labs also covers research.
- 2.4GPA
Lusha
Free plan · from $37.45/mo
B2B contact data for verified emails and direct phone numbers.
- Only Lusha lists a browser extension.
- People Data Labs also covers research.
- Lusha also covers web clipper and email campaigns.
- 2.6GPA
RocketReach
Free plan · from $399/yr
Contact database for finding work emails and phone numbers.
- Only RocketReach lists a browser extension.
- People Data Labs also covers research.
- RocketReach also covers web clipper and email campaigns.
- 2.0GPA
Cognism
Paid
B2B contact data with phone-verified mobiles, focused on Europe.
- People Data Labs has a free plan. Cognism does not.
- Only Cognism lists a browser extension.
- People Data Labs also covers research.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is People Data Labs free?
People Data Labs has a free plan. Up to 100 person or company records a month through the APIs.
How much does People Data Labs cost?
People Data Labs lists 4 plans. Free: $0.
What platforms does People Data Labs work on?
People Data Labs is available on Web.
Does People Data Labs offer any discounts?
People Data Labs publicly lists the following: 20% off with an annual commitment.
Does People Data Labs have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. People Data Labs is listed for Web.
Does People Data Labs have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. People Data Labs is listed for Web.
Is People Data Labs open source?
People Data Labs is not described as open source on its own site, as read on Nov 12, 2026.
Does People Data Labs have an API?
Yes. People Data Labs offers a public API, according to its own site.
Who makes People Data Labs?
People Data Labs is made by People Data Labs, Inc.
What are the alternatives to People Data Labs?
The closest alternatives to People Data Labs in our directory are Apollo.io, ZoomInfo, Lusha, RocketReach and Cognism.
How does People Data Labs compare with other lead and email finders?
People Data Labs's GPA of 1.6 is higher than 1 of the 49 other lead and email finders we grade, and level with 3.
Is People Data Labs good value for money?
ToolGPA grades People Data Labs C for value for money. Its paid plans start at $98 a month, against a middle price of $49 for the category: 34 of the 39 others that charge start lower.
Could I make my own version of People Data Labs?
To replace People Data Labs you would be making a library of papers and sources to search.
Where this guide comes from
The prices, plans, platforms and features were read from People Data Labs’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from People Data Labs's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by People Data Labs, Inc. Prices change, so check peopledatalabs.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- People Data Labs, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/people-data-labs
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "People Data Labs: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/people-data-labs
Know someone choosing between lead and email finders?
Send them this guide: toolgpa.com/tools/people-data-labs/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded lead and email finders after People Data Labs, each with an Insider's Guide of its own.
- Lead & Email Finders Insider's GuideEvery one of the 50 lead and email finders we grade, compared
- Clay Insider's GuideData enrichment tables that query 150+ data providers in one place2.8 GPA
- FullEnrich Insider's GuideEmail and phone finder that checks 20+ data providers in turn2.8 GPA
- GetProspect Insider's GuideEmail finder and B2B database with a LinkedIn extension2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what People Data Labs’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. People Data Labs is a trademark of its owner, and this guide is not made, paid for or approved by People Data Labs, Inc. Prices and plans change: check peopledatalabs.com before you buy.