The QuestionPro Insider’s Guide
Everything we know about QuestionPro in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
QuestionPro
The Insider’s Guide
Survey and market research platform with a free plan
Every plan, grade, refund rule and rival among form and survey tools, read from QuestionPro’s own pages.
Made by QuestionPro · checked Oct 5, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from QuestionPro’s own pages, its app-store listings and our grades. Every fact in it is on QuestionPro’s page too, where it is kept up to date. Checked Oct 5, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 6 of the 30 other form and survey tools we grade
QuestionPro is a survey and research platform founded in 2005. Its survey product runs from a free single-user plan to team and research editions that add collaboration, regional data centers and market research methods such as conjoint and MaxDiff. Customer experience and employee experience products are sold separately with pricing on request, and an iOS and Android app collects responses offline.
To get you started, here are 9 things to know about QuestionPro, taken from its own pages and our grades.
No store rating on record, and a platform of this size takes learning: dozens of question types, logic and piping, panels and data centers.
- 1
Best for market research surveys with a free start
QuestionPro is a research survey platform with up to 52 question types, surveys in more than 100 languages, an offline app for fieldwork, and conjoint and MaxDiff at the top end.
- 2
Paid plans start at $99 a month for each person
As its pricing page puts it: $99 per user / month, billed annually.
- 3
There is a free plan
Essentials plan: 1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis, and 24/7 chat and email support.
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Survey builder with logic
Build surveys from 30 to 52 question types depending on the plan, with branching, piping, randomization and skip logic, and apply your own branding from the Advanced plan.
- 6
QuestionPro AI
A Survey Agent drafts a full survey, with questions, scales and logic, from a description. Smart Dashboards build a dashboard and an insight summary from the responses.
- 7
Reports and research methods
Reports include real-time shareable dashboards, and data exports to Excel, SPSS and CSV. Conjoint, MaxDiff and A/B testing are part of the Research Suite.
- 8
A 2.4 GPA, above 6 of 30
That is against the other form and survey tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of QuestionPro you could make: surveys, templates and reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
QuestionPro at a glance
- Pricing
- Free plan, from $99 per user / month, billed annually
- Free plan
- Yes
- Free trial
- Free 10-day trial of the Advanced plan
- Runs on
- Web, iOS, Android
- Made by
- QuestionPro, since 2005
- Category
- Forms & Surveys
- Our grade
- 2.4 GPA, fair
The report card
Best for market research surveys with a free start
QuestionPro is a research survey platform with up to 52 question types, surveys in more than 100 languages, an offline app for fieldwork, and conjoint and MaxDiff at the top end. The free plan is for one person and stops at 200 responses a survey. The first paid plan is $99 per user a month, billed annually only, and Team needs 5 users while the Research Suite needs 10 at prices on request.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $99 per user a month is well past the $74 where this category's dearest tenth begins, and four times the $24 middle, for 1 user and 25,000 responses a year. No monthly option is published, and the cheaper Team rate needs at least 5 users. |
| Free plan and trial | C | Essentials is free for one person with 30 question types, logic, integrations and 24/7 chat support, but each survey stops at 200 responses, which anything public will pass. There's a 10-day trial of Advanced as well. |
| Features | A | Covers the survey job and more than the rest of the category: up to 52 question types, branching, piping and randomization, surveys in 100-plus languages, SPSS exports, an offline fieldwork app, and conjoint and MaxDiff in the Research Suite. |
| Ease of use | C | No store rating on record, and a platform of this size takes learning: dozens of question types, logic and piping, panels and data centers. The AI Survey Agent drafting questions, scales and logic is the shortcut. |
| Platforms and integrations | B | Web plus both phones, with the app collecting answers offline, and integrations with Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau, Power BI, Zapier, webhooks and an API. No desktop app, which is what an A needs. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who QuestionPro is for
- Fits if you're a market researcher who needs conjoint, MaxDiff or an audience panel
- Works for field teams that have to collect answers with no connection
Who it is not for
- Pricey if you're a small business, since paid plans start at $99 per user a month
- Not for you if you want to pay month by month, as the pricing page shows annual billing only
- Tight if you stay free: 1 user and 200 responses per survey
- Watch out: Team Edition needs at least 5 users and the Research Suite at least 10, with its price on request
- Watch out: the customer and employee experience products are sold separately, with pricing on request
Good to know
Good for
- Market researchers who need conjoint, MaxDiff or an audience panel
- Nonprofits, which can get a nonprofit license at no cost
- Field teams collecting survey responses without a connection
Worth knowing
- The free Essentials plan covers 1 user and 200 responses per survey.
- Paid plans are priced per user and billed annually; the pricing page shows no monthly option.
- Team Edition needs at least 5 users, and the Research Suite at least 10, with pricing on request.
- The customer experience and employee experience products are sold separately, with pricing on request.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$99
A month to start, for each person. There is a free plan too
QuestionPro has a free plan. Paid plans start at $99 per user / month, billed annually.
Essentials
$0
1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis.
Advanced
$99
per user / month, billed annually
1 user, 25,000 responses per year and 38 question types, with standard surveys, logic, integrations and analysis, plus branding.
Team Edition
$83
per user / month, billed annually, 5-user minimum
100,000 responses per year, 46 question types, collaboration, regional data centers and a dedicated account manager.
Research Suite
Custom
10 or more users with custom response pricing, 52 question types, and communities, audience and qualitative tools.
The free plan
Essentials plan: 1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis, and 24/7 chat and email support.
Trying it first
Free 10-day trial of the Advanced plan
Read from questionpro.com on Oct 5, 2026.
Ways to pay less
Nonprofit
Free Nonprofit license
Nonprofits can get the Nonprofit license, listed at $1,188 per year, for free in return for a backlink on their website. It covers one user and up to 10,000 responses.
Stated on questionpro.comEducation
Discounted academic licenses
Universities and colleges can buy a Survey & Analytics license at what QuestionPro calls a highly discounted price through its academic sales team. No figure is published.
Stated on questionpro.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Survey and market research platform with a free plan. Here is what it does, as its own site describes it, and what it covers: works offline, public API, AI features, templates, surveys, reports.
No desktop app, which is what an A needs.
- Survey builder with logic
- Build surveys from 30 to 52 question types depending on the plan, with branching, piping, randomization and skip logic, and apply your own branding from the Advanced plan.
- QuestionPro AI
- A Survey Agent drafts a full survey, with questions, scales and logic, from a description. Smart Dashboards build a dashboard and an insight summary from the responses.
- Reports and research methods
- Reports include real-time shareable dashboards, and data exports to Excel, SPSS and CSV. Conjoint, MaxDiff and A/B testing are part of the Research Suite.
- Offline survey app
- The iOS and Android app collects responses without an internet connection and stores them on the device until they can be synced.
- Multilingual surveys
- Field the same survey in more than 100 languages, so respondents in each market can answer in their own language.
- Integrations and API
- Connect to Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau and Power BI, or build on Zapier, webhooks and the QuestionPro API.
Where it runs
- Web
- iOS
- Android
What it works with
- Salesforce
- HubSpot
- Microsoft Dynamics
- Google Sheets
- Tableau
- Power BI
- Zapier
- Marketo
QuestionPro is made by QuestionPro, and has been around since 2005.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
6/30
Other form and survey tools it is graded above
QuestionPro's GPA of 2.4 is higher than 6 of the 30 other form and survey tools we grade, and level with 12.
It stands best on features (A, above 27 of 30) and worst on value for money (D, above 0).
Its paid plans start at $99 a month for each person, against a middle price of $21 for the category: 30 of the 30 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 31 form and survey tools we grade, cut by the letter each got. QuestionPro’s own letter is outlined.
- DValue for moneyAbove 0 of 30
- CFree plan and trialAbove 1 of 30
- AFeaturesAbove 27 of 30
- CEase of useAbove 0 of 30
- BPlatforms and integrationsAbove 4 of 30
Price against what you get
Each dot is one of 31 form and survey tools. Further left costs less; higher up scores better on features, ease of use and platforms. QuestionPro is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of QuestionPro you could make: surveys, templates and reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 12 of the 30 other form and survey tools grade higher. It costs $1,188 a year.
What you could make
- Surveys, templates and reports: an app builder makes these well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- It is priced for each person, which means accounts and billing for a team.
- It plugs into other products, Salesforce, HubSpot and Microsoft Dynamics among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features A, which means it covers the whole job.
What this rests on. QuestionPro’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
SurveyMonkey, Alchemer, SurveySparrow, LimeSurvey and Zoho Survey
The 5 tools QuestionPro is most often weighed against, with where each one differs from it.
- 2.4GPA
SurveyMonkey
Free plan · from $39/mo
Online survey and form platform with built-in analysis tools.
- SurveyMonkey also covers forms.
- 2.4GPA
Alchemer
Free plan · from $315/yr
Survey platform with advanced logic and market research questions.
- Only QuestionPro lists iOS and Android apps.
- QuestionPro also covers templates.
- Alchemer also covers workflow automation.
- 2.4GPA
SurveySparrow
Free plan · from $19/mo
Chat-style survey and customer feedback platform with AI analysis.
- SurveySparrow also covers workflow automation and forms.
- 2.4GPA
LimeSurvey
Free plan · from $39/mo
Open-source survey tool, hosted in the cloud or self-hosted.
- Only QuestionPro lists iOS and Android apps.
- LimeSurvey is open source and self-hostable, according to its own site.
- LimeSurvey also covers forms.
- 2.8GPA
Zoho Survey
Free plan · from $7.42/mo
Survey builder from Zoho with offline collection and reports.
- Zoho Survey also covers forms.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
17
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is QuestionPro free?
QuestionPro has a free plan. Essentials plan: 1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis, and 24/7 chat and email support.
How much does QuestionPro cost?
QuestionPro lists 4 plans. Essentials: $0.
What platforms does QuestionPro work on?
QuestionPro is available on Web, iOS and Android.
Does QuestionPro offer any discounts?
QuestionPro publicly lists the following: Free Nonprofit license; Discounted academic licenses.
Does QuestionPro have a Windows app?
No Windows app was listed when its pages were read on Oct 5, 2026. QuestionPro is listed for Web, iOS and Android.
Does QuestionPro have a macOS app?
No macOS app was listed when its pages were read on Oct 5, 2026. QuestionPro is listed for Web, iOS and Android.
Is QuestionPro open source?
QuestionPro is not described as open source on its own site, as read on Oct 5, 2026.
Does QuestionPro work offline?
Yes, according to its own site. What works without a connection differs by plan and platform, so check the vendor's page for the detail.
Does QuestionPro have an API?
Yes. QuestionPro offers a public API, according to its own site.
What does QuestionPro integrate with?
QuestionPro's listing names Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau, Power BI, Zapier and Marketo.
Does QuestionPro have a student discount?
Discounted academic licenses. Universities and colleges can buy a Survey & Analytics license at what QuestionPro calls a highly discounted price through its academic sales team.
Does QuestionPro have a free trial?
Yes. Free 10-day trial of the Advanced plan.
Who makes QuestionPro?
QuestionPro is made by a company of the same name. It dates from 2005.
What are the alternatives to QuestionPro?
The closest alternatives to QuestionPro in our directory are SurveyMonkey, Alchemer, SurveySparrow, LimeSurvey and Zoho Survey.
How does QuestionPro compare with other form and survey tools?
QuestionPro's GPA of 2.4 is higher than 6 of the 30 other form and survey tools we grade, and level with 12.
Is QuestionPro good value for money?
ToolGPA grades QuestionPro D for value for money. Its paid plans start at $99 a month for each person, against a middle price of $21 for the category: 30 of the 30 others that charge start lower.
Could I make my own version of QuestionPro?
The plain part of QuestionPro you could make: surveys, templates and reports.
Where this guide comes from
The prices, plans, platforms and features were read from QuestionPro’s own pages on Oct 5, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from QuestionPro's own pages on 5 October 2026. Also tested with a demo account on 2026-09-02.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by QuestionPro. Prices change, so check questionpro.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- QuestionPro, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/questionpro
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "QuestionPro: The Insider's Guide", checked Oct 5, 2026. https://toolgpa.com/tools/questionpro
Know someone choosing between form and survey tools?
Send them this guide: toolgpa.com/tools/questionpro/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded form and survey tools after QuestionPro, each with an Insider's Guide of its own.
- Forms & Surveys Insider's GuideEvery one of the 31 form and survey tools we grade, compared
- Google Forms Insider's GuideForm, survey and quiz builder that comes with a Google Account3.2 GPA
- Jotform Insider's GuideNo-code form builder with payments, e-signatures and workflows3.0 GPA
- Fillout Insider's GuideForm builder with unlimited seats, payments and scheduling2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what QuestionPro’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. QuestionPro is a trademark of its owner, and this guide is not made, paid for or approved by QuestionPro. Prices and plans change: check questionpro.com before you buy.