The Roxhill Insider’s Guide
Everything we know about Roxhill in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Roxhill
The Insider’s Guide
Media database and monitoring platform for PR teams, sold by quote
Every plan, grade, refund rule and rival among link building tools, read from Roxhill’s own pages.
Made by Roxhill Media · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Roxhill’s own pages, its app-store listings and our grades. Every fact in it is on Roxhill’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 2 of the 50 other link building tools we grade
Roxhill is a media intelligence platform for PR and communications teams, with offices in London, Dubai, New York and Singapore. It combines a journalist database with bios, social posts and pitching preferences, press release distribution, alerts for journalist moves and media requests, media monitoring with AI metrics, and spokespeople analytics. It is sold on an annual fee quoted by sales, in bands by number of logins.
To get you started, here are 7 things to know about Roxhill, taken from its own pages and our grades.
It's a large platform with lists, alerts, Smart Folders and reports to set up before it pays off.
- 1
Best for UK PR teams wanting database and monitoring
Roxhill combines a journalist database with pitching notes, an AI assistant, press release sending, alerts, UK lifestyle slots and coverage monitoring.
- 2
It runs on Web
Web.
- 3
Journalist search
Find journalists by topic, sector, keyword or company, with profiles that include bios, recent articles, social posts and how each one likes to be pitched.
- 4
Journalist Assistant
An AI assistant inside the database that reads journalist profiles to suggest pitch angles, draft briefing notes and explain what each writer cares about.
- 5
Press release distribution
Design, schedule and send releases to saved lists, with contacts who opted out flagged across shared lists and reports on opens, clicks and unsubscribes.
- 6
A 1.8 GPA, above 2 of 50
That is against the other link building tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Roxhill you would be making a network of journalists who post requests for sources. That is not a weekend's work, with an AI app builder or without one.
Roxhill at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Roxhill Media, since 2015
- Category
- Backlinks & Link Building
- Our grade
- 1.8 GPA, weak
The report card
Best for UK PR teams wanting database and monitoring
Roxhill combines a journalist database with pitching notes, an AI assistant, press release sending, alerts, UK lifestyle slots and coverage monitoring. But no price is published and the annual fee is only given by sales, nothing is free, and distribution, historical search and spokespeople analytics sit on the higher bands.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published: the annual fee for the database and monitoring is quoted by sales, in bands from Core with 1 login to Enterprise with 5, so the price is only given on a sales call. |
| Free plan and trial | F | Nothing free on record: no free plan and no trial, and getting started goes through sales. |
| Features | B | Journalist search with bios and pitching preferences, an AI Journalist Assistant, release distribution, alerts for moves and media requests, 2,000+ UK lifestyle slots, monitoring and spokespeople analytics. It covers the PR route to links end to end. |
| Ease of use | C | No rating on record. It's a large platform with lists, alerts, Smart Folders and reports to set up before it pays off. |
| Platforms and integrations | C | Web only, used in a phone's browser rather than a native app, with no integrations on record. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Roxhill is for
- Fits if you run PR in the UK and want a media database and monitoring under one login
- Works for lifestyle PRs pitching regular slots in UK magazines
Who it is not for
- Skip it if you want to see a price first, as the annual fee is only quoted by sales
- Not for you if you want to try it first, as no free plan or trial is on record
- Tight if you're on Core with 1 login: distribution and historical search start at Boutique, and spokespeople analytics at Enterprise
- Watch out: extra logins and reports cost more, on top of the quoted fee
- Too light for working from a phone app, as there's no native app, only the database in a phone's browser
Good to know
Good for
- PR agencies and in-house comms teams, especially in the UK
- Teams that want a media database and coverage monitoring under one login
- Lifestyle PRs pitching regular slots in UK magazines
Worth knowing
- No prices are published: an annual fee covering database and monitoring is quoted by sales.
- Bands are Core with 1 login, Boutique with 3, Enterprise with 5, and Premium by arrangement; distribution starts at Boutique.
- Historical search starts at Boutique and the spokespeople platform at Enterprise; extra logins and reports cost more.
- There is no native mobile app; the database runs in a phone's browser.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Roxhill's current pricing could not be confirmed from its own site.
Nothing free on record: no free plan and no trial, and getting started goes through sales.
We could not confirm Roxhill’s current prices from its own site, so this guide lists no plans. roxhillmedia.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Media database and monitoring platform for PR teams, sold by quote. Here is what it does, as its own site describes it, and what it covers: AI features, reports, email campaigns, journalist requests.
It covers the PR route to links end to end.
- Journalist search
- Find journalists by topic, sector, keyword or company, with profiles that include bios, recent articles, social posts and how each one likes to be pitched.
- Journalist Assistant
- An AI assistant inside the database that reads journalist profiles to suggest pitch angles, draft briefing notes and explain what each writer cares about.
- Press release distribution
- Design, schedule and send releases to saved lists, with contacts who opted out flagged across shared lists and reports on opens, clicks and unsubscribes.
- Alerts and media requests
- Custom alerts for journalist moves, headlines, social posts, forward features and media requests, on a schedule you set or on the dashboard.
- PR opportunities directory
- Search over 2,000 regular lifestyle slots from more than 100 UK outlets, filtered by section, outlet or category.
- Monitoring and spokespeople analytics
- Coverage sorted into Smart Folders, AI metrics, stakeholder newsletters, and share-of-voice comparisons of your spokespeople against rivals.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Roxhill is made by Roxhill Media, and has been around since 2015.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/50
Other link building tools it is graded above
Roxhill's GPA of 1.8 is higher than 2 of the 50 other link building tools we grade, and level with 10.
It stands best on features (B, above 39 of 50) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 51 link building tools we grade, cut by the letter each got. Roxhill’s own letter is outlined.
- CValue for moneyAbove 8 of 50
- FFree plan and trialAbove 0 of 50
- BFeaturesAbove 39 of 50
- CEase of useAbove 0 of 50
- CPlatforms and integrationsAbove 0 of 50
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Roxhill you would be making a network of journalists who post requests for sources. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 38 of the 50 other link building tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- A network of journalists who post requests for sources.
- Newsletters sent to thousands of people that still reach the inbox.
- AI features, unless you pay a model provider for each request yourself.
- Sharing with other people, which means accounts and invitations.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Roxhill’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Semrush AI PR Toolkit, Prezly, JournoFinder, JustReachOut and ResponseSource
The 5 tools Roxhill is most often weighed against, with where each one differs from it.
- 1.8GPA
Semrush AI PR Toolkit
Free trial · from $149/mo
Media database, pitching and monitoring, formerly Prowly.
- Roxhill also covers email campaigns and journalist requests.
- Semrush AI PR Toolkit also covers link outreach.
- 2.0GPA
Prezly
Free trial · from $120/mo
PR software for newsrooms, media contacts and email pitches.
- Roxhill also covers journalist requests.
- 2.4GPA
JournoFinder
Free plan · from $119/mo
Journalist database with an AI list builder, news search and pitching.
- JournoFinder has a free plan. Roxhill does not.
- Roxhill also covers reports and email campaigns.
- JournoFinder also covers AI agents and link outreach.
- 1.8GPA
JustReachOut
Free trial · from $98/mo
Journalist search, pitch requests and link outreach in one tool.
- Roxhill also covers reports and email campaigns.
- JustReachOut also covers link outreach.
- 2.4GPA
ResponseSource
Free trial · from £625/yr
UK journalist request service with a press release wire.
- Roxhill also covers email campaigns.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
9
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Roxhill free?
No. Roxhill is a paid product.
What platforms does Roxhill work on?
Roxhill is available on Web.
Does Roxhill have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Roxhill is listed for Web.
Does Roxhill have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Roxhill is listed for Web.
Is Roxhill open source?
Roxhill is not described as open source on its own site, as read on Oct 23, 2026.
Who makes Roxhill?
Roxhill is made by Roxhill Media. It dates from 2015.
What are the alternatives to Roxhill?
The closest alternatives to Roxhill in our directory are Semrush AI PR Toolkit, Prezly, JournoFinder, JustReachOut and ResponseSource.
How does Roxhill compare with other link building tools?
Roxhill's GPA of 1.8 is higher than 2 of the 50 other link building tools we grade, and level with 10.
Could I make my own version of Roxhill?
To replace Roxhill you would be making a network of journalists who post requests for sources.
Where this guide comes from
The prices, plans, platforms and features were read from Roxhill’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Roxhill's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Roxhill Media. Prices change, so check roxhillmedia.com before you buy.
- roxhillmedia.com/pricing/
- roxhillmedia.com/
- roxhillmedia.com/company/
- roxhillmedia.com/product-news/how-to-pitch-smarter-meet-the-journalist-assistant-changing-pr-outreach/
- roxhillmedia.com/media-database/press-release-distribution-tools/
- roxhillmedia.com/media-database/journalist-alerts-tool/
- roxhillmedia.com/media-database/pr-opportunities-directory/
- roxhillmedia.com/media-database/journalist-search-tools/
- roxhillmedia.com/media-database/mobile-web-app/
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Roxhill, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/roxhill
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Roxhill: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/roxhill
Know someone choosing between link building tools?
Send them this guide: toolgpa.com/tools/roxhill/guide
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See our other guides
The best-graded link building tools after Roxhill, each with an Insider's Guide of its own.
- Backlinks & Link Building Insider's GuideEvery one of the 51 link building tools we grade, compared
- LinkCheck Insider's GuideFree backlink monitor for up to 5,000 links you import3.0 GPA
- HARO Insider's GuideFree email digest of journalist requests for expert sources2.8 GPA
- Internal Link Juicer Insider's GuideWordPress plugin that builds internal links from your keywords2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Roxhill’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Roxhill is a trademark of its owner, and this guide is not made, paid for or approved by Roxhill Media. Prices and plans change: check roxhillmedia.com before you buy.