The Selar Insider’s Guide
Everything we know about Selar in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Selar
The Insider’s Guide
Online store for selling digital products to African buyers
Every plan, grade, refund rule and rival among tools for selling digital products, read from Selar’s own pages.
Made by Selar · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Selar’s own pages, its app-store listings and our grades. Every fact in it is on Selar’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 4 of the 28 other tools for selling digital products we grade
Selar is an online platform for creators to sell digital products, courses, memberships and tickets through a hosted storefront. Signing up is free on the Starter plan, and every plan pays a fee on each sale. Paid plans add courses, memberships and a custom domain.
To get you started, here are 9 things to know about Selar, taken from its own pages and our grades.
A seller still builds the store, products and payout setup.
- 1
Best for creators selling digital products to buyers in Africa
Every plan pays a per-sale fee, and courses, memberships and a custom domain sit on paid plans priced in naira.
- 2
What it costs
Paid plans start at Free Starter plan; paid plans from ₦12,000 per month (shown in Nigerian naira).
- 3
There is a free plan
Starter plan: free, up to 40 products, with a fee on each sale.
- 4
It runs on Web
Web.
- 5
Digital product storefront
Sellers list digital products on a Selar store page and share a link to it; the homepage describes it as a way to sell digital products online.
- 6
Affiliate program
The site links to an affiliates area where other people can promote a seller's products.
- 7
Quick checkout links
Product links support a quick checkout flow that pre-fills the buyer's email, name and phone number.
- 8
A 2.2 GPA, above 4 of 28
That is against the other tools for selling digital products we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Selar you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
Selar at a glance
- Pricing
- Free plan, from Free Starter plan; paid plans from ₦12,000 per month (shown in Nigerian naira)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Selar
- Category
- Selling Digital Products
- Our grade
- 2.2 GPA, fair
The report card
Best for creators selling digital products to buyers in Africa
Selar is a hosted store for digital products, courses and tickets with a free Starter plan of up to 40 products. Every plan pays a per-sale fee, and courses, memberships and a custom domain sit on paid plans priced in naira.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Paid plans start at ₦12,000 a month, shown in naira only, so there is no dollar price to set against the $10, $22 and $32.50 the category's cheaper quarter, middle and dearer quarter start at. |
| Free plan and trial | B | The Starter plan is free with up to 40 products, though a 4% + NGN 50 fee comes off every sale. |
| Features | C | Storefront, coupons, abandoned-cart emails and affiliates on the free plan; course hosting, memberships and a custom domain need Pro or above, and the Starter plan caps bundles and bookings at 2 each. |
| Ease of use | C | No store rating on record. A seller still builds the store, products and payout setup. |
| Platforms and integrations | C | Web only, with no integrations listed in the data file. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Selar is for
- Fits if you sell digital products to African buyers and want to start free
- Works for creators who want a hosted store instead of their own site
Who it is not for
- Skip it if you want a flat price with no per-sale cut, as every plan pays one
- Watch out: plan prices were shown in naira, so check the currency before budgeting in dollars
- Tight if you sell courses, since hosted courses start on the Pro plan at ₦12,000 a month
- Skip it if you need a phone app or a desktop app, as only the web is listed
Good to know
Good for
- Creators selling digital products to buyers in Africa
- Sellers who want a hosted store rather than their own site
Worth knowing
- Every plan, including the free one, pays a per-sale fee; the pricing page gives the standard rate as 4% + NGN 50 per sale, and says the fee varies by sale currency.
- The plan prices were displayed in Nigerian naira on the page read; a US dollar price was not shown, so treat the naira figures as the listing and check the currency selector.
- The pricing page shows monthly, quarterly, biannual and annual billing options; only the monthly figures are listed here.
- Fee and payout rules vary by currency and country according to its help center.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
5
plans to choose from
Selar has a free plan. Paid plans start at Free Starter plan; paid plans from ₦12,000 per month (shown in Nigerian naira).
Starter
$0
Free, up to 40 products, 2 bundle products and 2 booking products, with CRM, abandoned-cart emails and limited coupons and affiliate selling.
Pro
₦12,000
per month (shown in NGN)
Unlimited products, up to 10 hosted courses, custom domain, unlimited coupons and affiliates, Zapier and priority support.
Turbo
₦22,500
per month (shown in NGN)
Everything in Pro, plus up to 25 courses, 3 membership courses and unlimited communities.
TurboPlus
₦50,000
per month (shown in NGN)
Everything in Turbo, plus up to 60 courses, 10 membership courses and free wallet withdrawals in NGN.
Enterprise
Custom
Custom plan for high-growth creators and organizations; contact sales.
The free plan
Starter plan: free, up to 40 products, with a fee on each sale.
Read from selar.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Online store for selling digital products to African buyers. Here is what it does, as its own site describes it, and what it covers: online store, digital downloads.
Web only, with no integrations listed in the data file.
- Digital product storefront
- Sellers list digital products on a Selar store page and share a link to it; the homepage describes it as a way to sell digital products online.
- Affiliate program
- The site links to an affiliates area where other people can promote a seller's products.
- Quick checkout links
- Product links support a quick checkout flow that pre-fills the buyer's email, name and phone number.
- Help center
- A help portal at help.selar.com holds guides for sellers on topics such as payouts and transaction fees.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Selar is made by Selar.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/28
Other tools for selling digital products it is graded above
Selar's GPA of 2.2 is higher than 4 of the 28 other tools for selling digital products we grade, and level with 4.
It stands best on free plan and trial (B, above 12 of 28) and worst on features (C, above 0).
Each grade against the category
Every bar is all 29 tools for selling digital products we grade, cut by the letter each got. Selar’s own letter is outlined.
- CValue for moneyAbove 3 of 28
- BFree plan and trialAbove 12 of 28
- CFeaturesAbove 0 of 28
- CEase of useAbove 1 of 28
- CPlatforms and integrationsAbove 0 of 28
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Selar you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 20 of the 28 other tools for selling digital products grade higher.
What you could make
- Digital downloads: an app builder makes this well.
What you could not
- Checkout, card payments and sales tax handled for you.
- Sharing with other people, which means accounts and invitations.
What this rests on. Selar’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Gumroad, Payhip, Sellfy, Stan and Lemon Squeezy
The 5 tools Selar is most often weighed against, with where each one differs from it.
- 2.6GPA
Gumroad
Free
Sell downloads, memberships and courses for a cut of each sale.
- Only Gumroad lists iOS and Android apps.
- Selar also covers online store.
- Gumroad also covers email campaigns, affiliate tracking and merchant of record.
- 2.6GPA
Payhip
Free plan · from $29/mo
Store for downloads, courses and memberships, with a free plan.
- Payhip also covers online courses and affiliate tracking.
- 2.4GPA
Sellfy
Free trial · from $22/mo
Store builder for selling downloads, subscriptions and print-on-demand.
- Selar has a free plan. Sellfy does not, though it has a free trial.
- Sellfy also covers email campaigns, affiliate tracking and print on demand.
- 2.4GPA
Stan
Free trial · from $29/mo
Link-in-bio store for creators selling downloads, courses and calls.
- Selar has a free plan. Stan does not, though it has a free trial.
- Only Stan lists an iOS app.
- Selar also covers online store.
- 2.8GPA
Lemon Squeezy
Free plan · from $10/mo
Merchant of record checkout for software, subscriptions and downloads.
- Lemon Squeezy also covers email campaigns, affiliate tracking and merchant of record.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Selar free?
Selar has a free plan. Starter plan: free, up to 40 products, with a fee on each sale.
How much does Selar cost?
Selar lists 5 plans. Starter: $0.
What platforms does Selar work on?
Selar is available on Web.
Does Selar have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Selar is listed for Web.
Does Selar have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Selar is listed for Web.
Is Selar open source?
Selar is not described as open source on its own site, as read on Nov 13, 2026.
Who makes Selar?
Selar is made by a company of the same name.
What are the alternatives to Selar?
The closest alternatives to Selar in our directory are Gumroad, Payhip, Sellfy, Stan and Lemon Squeezy.
How does Selar compare with other tools for selling digital products?
Selar's GPA of 2.2 is higher than 4 of the 28 other tools for selling digital products we grade, and level with 4.
Could I make my own version of Selar?
To replace Selar you would be making checkout, card payments and sales tax handled for you.
Where this guide comes from
The prices, plans, platforms and features were read from Selar’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Selar's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Selar. Prices change, so check selar.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Selar, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/selar
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Selar: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/selar
Know someone choosing between tools for selling digital products?
Send them this guide: toolgpa.com/tools/selar/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded tools for selling digital products after Selar, each with an Insider's Guide of its own.
- Selling Digital Products Insider's GuideEvery one of the 29 tools for selling digital products we grade, compared
- Whop Insider's GuideStorefront, checkout and payouts for paid communities and products3.4 GPA
- itch.io Insider's GuideOpen marketplace for indie games, assets and tools, pay what you want3.2 GPA
- Patreon Insider's GuidePaid memberships, a shop and community for creators and their fans3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Selar’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Selar is a trademark of its owner, and this guide is not made, paid for or approved by Selar. Prices and plans change: check selar.com before you buy.