The SellerApp Insider’s Guide
Everything we know about SellerApp in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SellerApp
The Insider’s Guide
Amazon ads automation, profit tracking and product research in one
Every plan, grade, refund rule and rival among Amazon seller tools, read from SellerApp’s own pages.
Made by SellerApp · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SellerApp’s own pages, its app-store listings and our grades. Every fact in it is on SellerApp’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 9 of the 16 other Amazon seller tools we grade
SellerApp is a web platform and Chrome extension for Amazon sellers that leans toward advertising. It automates PPC bids with rules and dayparting, tracks profit by product after fees and ad spend, scores listings and researches products and keywords. The company also sells managed ad services, an agency platform and a data API.
To get you started, here are 9 things to know about SellerApp, taken from its own pages and our grades.
- 1
Best for automating Amazon PPC with profit in view
SellerApp leans towards ads.
- 2
Paid plans start at $99 a month
As its pricing page puts it: $99 per month and up.
- 3
There is a free plan
Freemium plan, free for as long as you like with no card: basic product research, product intelligence, an advertising overview, campaign manager and listing quality checks.
- 4
It runs on Web
Web, with a browser extension too.
- 5
PPC automation
Rule-based bid automation with preset rules such as ACoS Reducer and Target Harvester, hourly bid changes from Marketing Stream data and dayparting.
- 6
Profit dashboard
Tracks FBA fees, ad spend, storage, shipping and product costs to show margin, net profit, ROI and TACoS for each ASIN.
- 7
Product and keyword research
Finds products and keyword opportunities, with keyword rank tracking on paid plans.
- 8
A 2.2 GPA, above 9 of 16
That is against the other Amazon seller tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace SellerApp you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one.
SellerApp at a glance
- Pricing
- Free plan, from $99 per month and up
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web, Browser extension
- Made by
- SellerApp
- Category
- Amazon Seller Tools
- Our grade
- 2.2 GPA, fair
The report card
Best for automating Amazon PPC with profit in view
SellerApp leans towards ads. It automates Amazon PPC bids with rules and dayparting, shows profit per product after fees and ad spend, and adds product research and listing scores. The free plan is fine for a look. Paid plans start at $99 a month and climb with your ASINs, ad spend and revenue, so check what you'd really pay.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Pro is $99 a month and up, rising with your ASINs, ad spend and revenue. The FAQ says yearly billing saves 50%, but no yearly price is shown. That's inside the normal range here. The Smart Plan, with an account manager, is $250 after $149 for the first 3 months. |
| Free plan and trial | C | Freemium is free for as long as you like, with no card: basic product research, an advertising overview, campaign manager and listing quality checks. Access is limited, so it's a taster rather than a plan you'd run a store on. |
| Features | C | Rule-based PPC automation with hourly bids and dayparting, a profit dashboard per ASIN, listing scores and an extension. Product research is the basic part, and there's nothing on record for inventory, review requests or reimbursements. |
| Ease of use | C | No rating on record. Bid rules, dayparting and profit tracking all need your seller and ad accounts connected and your costs filled in, and there's a fair bit to learn. |
| Platforms and integrations | B | Web and a Chrome extension, with no phone or desktop app. It connects to Seller Central, Amazon Ads, Amazon DSP and Amazon Marketing Cloud, and there's a data API billed by usage. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SellerApp is for
- Great if you spend a lot on Amazon PPC and want rules to manage the bids
- Handy when you want profit per product after ads and fees in the same place
- Good for agencies running several Amazon ad accounts
Who it is not for
- Skip it if you want a fixed price up front, as plans rise with ASINs, ad spend and revenue
- Not for you if inventory planning or reimbursement claims are what you're after
- Pricey if you want the account manager, on the Smart Plan at $250 a month after the first 3
Good to know
Good for
- Sellers who spend heavily on Amazon PPC and want rule-based automation
- Sellers who want profit after ads and fees by product
- Agencies managing several Amazon ad accounts
Worth knowing
- The Smart Plan's $149 price lasts for the first 3 months; the page shows $250 a month after that.
- Plan prices start at the figures shown and rise with the number of ASINs, ad spend and revenue.
- Agencies pay from $300 a month plus 0.5% to 2.5% of Amazon ad spend.
- Managed ad services and API access are quoted separately through sales.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$99
A month to start. There is a free plan too
SellerApp has a free plan. Paid plans start at $99 per month and up.
Access is limited, so it's a taster rather than a plan you'd run a store on.
Freemium
$0
Basic product research and overview, product intelligence, advertising overview, campaign manager and listing quality, with limited access.
Pro Plan
$99
per month and up
For sellers growing several products: adds insights, keyword tracking, listing quality reports, ads automation and email support.
Smart Plan with Automation
$250
per month and up
Advertising automation, quarterly business reviews, chat support and a dedicated account manager. Advertised at $149 a month for the first 3 months.
Custom
Custom
Smart Plan plus data warehousing, custom development, a product solution expert and priority support, arranged on a call.
The free plan
Freemium plan, free for as long as you like with no card: basic product research, product intelligence, an advertising overview, campaign manager and listing quality checks.
Read from sellerapp.com on Oct 18, 2026.
Ways to pay less
Other savings
Smart Plan at $149 for the first 3 months
The pricing page shows the Smart Plan with Automation at $149 a month for the first 3 months, down from $250.
Stated on sellerapp.comAnnual discount
Save 50% with a yearly plan
SellerApp's pricing FAQ says a yearly subscription saves 50% of the fees compared with paying monthly.
Stated on sellerapp.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
Amazon ads automation, profit tracking and product research in one. Here is what it does, as its own site describes it, and what it covers: public API, AI features, keyword research, rank tracking, dashboards, amazon selling.
Rule-based PPC automation with hourly bids and dayparting, a profit dashboard per ASIN, listing scores and an extension.
- PPC automation
- Rule-based bid automation with preset rules such as ACoS Reducer and Target Harvester, hourly bid changes from Marketing Stream data and dayparting.
- Profit dashboard
- Tracks FBA fees, ad spend, storage, shipping and product costs to show margin, net profit, ROI and TACoS for each ASIN.
- Product and keyword research
- Finds products and keyword opportunities, with keyword rank tracking on paid plans.
- Listing Quality Index
- Scores listings on titles, bullet points, images, backend keywords, descriptions and A+ content.
- Chrome extension
- Shows estimated daily orders, revenue, BSR, FBA fees and opportunity scores on Amazon search and product pages.
- Data API
- A REST API returns product, sales, advertising and keyword data, billed monthly by usage.
Where it runs
- Web
- Browser extension
What it works with
- Amazon Seller Central
- Amazon Ads
- Amazon DSP
- Amazon Marketing Cloud
SellerApp is made by SellerApp.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
9/16
Other Amazon seller tools it is graded above
SellerApp's GPA of 2.2 is higher than 9 of the 16 other Amazon seller tools we grade, and level with 1.
It stands best on platforms and integrations (B, above 6 of 16) and worst on ease of use (C, above 0).
Its paid plans start at $99 a month, against a middle price of $29 for the category: 9 of the 12 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 17 Amazon seller tools we grade, cut by the letter each got. SellerApp’s own letter is outlined.
- CValue for moneyAbove 3 of 16
- CFree plan and trialAbove 7 of 16
- CFeaturesAbove 1 of 16
- CEase of useAbove 0 of 16
- BPlatforms and integrationsAbove 6 of 16
Price against what you get
Each dot is one of 14 Amazon seller tools. Further left costs less; higher up scores better on features, ease of use and platforms. SellerApp is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace SellerApp you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one.
It costs $1,188 a year.
What you could not
- Data from Amazon's seller tools and years of sales estimates.
- Search volumes for millions of keywords, gathered and kept up to date.
- Daily checks of where your pages rank in search results.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Amazon Seller Central, Amazon Ads and Amazon DSP among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. SellerApp’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Helium 10, Jungle Scout, Teikametrics, sellerboard and Perpetua
The 5 tools SellerApp is most often weighed against, with where each one differs from it.
- 2.4GPA
Helium 10
Free plan · from $99/mo
All-in-one Amazon seller suite for research, listings, ads and profits.
- Helium 10 also covers AI agents and inventory.
- 2.0GPA
Jungle Scout
From $29/mo
Amazon product and keyword research, with tools to run a store.
- SellerApp has a free plan. Jungle Scout does not.
- SellerApp also covers dashboards.
- Jungle Scout also covers inventory and review collection.
- 2.0GPA
Teikametrics
Free trial · from $149/mo
AI ad, listing and inventory platform for Amazon, Walmart and TikTok.
- SellerApp has a free plan. Teikametrics does not, though it has a free trial.
- Only SellerApp lists a browser extension.
- SellerApp also covers keyword research and rank tracking.
- 2.6GPA
sellerboard
Free trial · from $15/mo
Profit analytics for Amazon sellers, with inventory and review tools.
- SellerApp has a free plan. sellerboard does not, though it has a free trial.
- Only sellerboard lists iOS and Android apps.
- SellerApp also covers keyword research and rank tracking.
- 1.2GPA
Perpetua
From $695/mo
Goal-based ad automation for Amazon, Walmart and other marketplaces.
- SellerApp has a free plan. Perpetua does not.
- Only SellerApp lists a browser extension.
- SellerApp also covers keyword research, rank tracking and dashboards.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SellerApp free?
SellerApp has a free plan. Freemium plan, free for as long as you like with no card: basic product research, product intelligence, an advertising overview, campaign manager and listing quality checks.
How much does SellerApp cost?
SellerApp lists 4 plans. Freemium: $0.
What platforms does SellerApp work on?
SellerApp is available on Web. It also has a browser extension.
Does SellerApp offer any discounts?
SellerApp publicly lists the following: Smart Plan at $149 for the first 3 months; Save 50% with a yearly plan.
Does SellerApp have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. SellerApp is listed for Web.
Does SellerApp have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. SellerApp is listed for Web.
Is SellerApp open source?
SellerApp is not described as open source on its own site, as read on Oct 18, 2026.
Does SellerApp have an API?
Yes. SellerApp offers a public API, according to its own site.
What does SellerApp integrate with?
SellerApp's listing names Amazon Seller Central, Amazon Ads, Amazon DSP and Amazon Marketing Cloud.
Who makes SellerApp?
SellerApp is made by SellerApp.
What are the alternatives to SellerApp?
The closest alternatives to SellerApp in our directory are Helium 10, Jungle Scout, Teikametrics, sellerboard and Perpetua.
How does SellerApp compare with other Amazon seller tools?
SellerApp's GPA of 2.2 is higher than 9 of the 16 other Amazon seller tools we grade, and level with 1.
Is SellerApp good value for money?
ToolGPA grades SellerApp C for value for money. Its paid plans start at $99 a month, against a middle price of $29 for the category: 9 of the 12 others that charge start lower.
Could I make my own version of SellerApp?
To replace SellerApp you would be making data from Amazon's seller tools and years of sales estimates.
Where this guide comes from
The prices, plans, platforms and features were read from SellerApp’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from SellerApp's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SellerApp. Prices change, so check sellerapp.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SellerApp, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/sellerapp
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SellerApp: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/sellerapp
Know someone choosing between Amazon seller tools?
Send them this guide: toolgpa.com/tools/sellerapp/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded Amazon seller tools after SellerApp, each with an Insider's Guide of its own.
- Amazon Seller Tools Insider's GuideEvery one of the 17 Amazon seller tools we grade, compared
- Keepa Insider's GuideAmazon price history charts, price-drop alerts and market data2.8 GPA
- Carbon6 Insider's GuideFamily of Amazon seller tools for profit, reimbursements and ads2.6 GPA
- sellerboard Insider's GuideProfit analytics for Amazon sellers, with inventory and review tools2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SellerApp’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. SellerApp is a trademark of its owner, and this guide is not made, paid for or approved by SellerApp. Prices and plans change: check sellerapp.com before you buy.