The SurveyMonkey Insider’s Guide
Everything we know about SurveyMonkey in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SurveyMonkey
The Insider’s Guide
Online survey and form platform with built-in analysis tools
Every plan, grade, refund rule and rival among form and survey tools, read from SurveyMonkey’s own pages.
Made by SurveyMonkey · checked Oct 9, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SurveyMonkey’s own pages, its app-store listings and our grades. Every fact in it is on SurveyMonkey’s page too, where it is kept up to date. Checked Oct 9, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 6 of the 30 other form and survey tools we grade
SurveyMonkey is an online platform for surveys, forms and quizzes, with a template library, AI-assisted survey building and analysis tools such as statistical significance and crosstabs. Individual plans cover one person, and team plans are priced per user with a three-seat minimum. Every paid plan has a response allowance with a per-response charge beyond it, and responses from the SurveyMonkey Audience panel are sold separately.
To get you started, here are 9 things to know about SurveyMonkey, taken from its own pages and our grades.
Describe what the survey is for and Build with AI hands you a draft to edit.
- 1
Best for surveys where the analysis matters as much as the asking
SurveyMonkey is a survey tool with the analysis built in: statistical significance, crosstabs and AI summaries.
- 2
Paid plans start at $39 a month
As its pricing page puts it: $39 per month, billed annually ($468), for one user.
- 3
There is a free plan
Basic plan: 1 user, unlimited surveys, 10 questions per survey and a limited number of viewable responses per survey. The exact response number is shown only after sign-up.
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Build with AI
Type a prompt that describes the goals of a survey and SurveyMonkey generates a draft to edit and customize. It is listed on the free Basic plan.
- 6
Logic and survey controls
Skip logic starts on Standard Monthly. Advanced logic, block randomization and multilingual surveys are reserved for the Premier tiers.
- 7
Analyze with AI and Thematic Analysis
Ask a question to get AI-generated charts and insight summaries, and have open-ended answers grouped into themes. Both start on the Advantage tier.
- 8
A 2.4 GPA, above 6 of 30
That is against the other form and survey tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of SurveyMonkey you could make: surveys, forms, templates and reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
SurveyMonkey at a glance
- Pricing
- Free plan, from $39 per month, billed annually ($468), for one user
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web, iOS, Android
- Made by
- SurveyMonkey
- Category
- Forms & Surveys
- Our grade
- 2.4 GPA, fair
- Store rating
- 4.6 on the App Store, 2,766 ratings
The report card
Best for surveys where the analysis matters as much as the asking
SurveyMonkey is a survey tool with the analysis built in: statistical significance, crosstabs and AI summaries. It gets expensive fast. The cheapest annual plan is $39 a month, the only month-to-month plan is $149, every paid plan caps responses and charges $0.15 for each one over, and the free plan stops at 10 questions a survey with only some responses viewable.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | The cheapest yearly plan is $39 a month, and the parts people come for sit far above this category's $24 middle: crosstabs, advanced logic and multilingual surveys on Premier at $139. Month-to-month means Standard at $149, and extra responses are $0.15 each. |
| Free plan and trial | C | Basic is free with unlimited surveys and Build with AI, but 10 questions per survey is a wall you'll meet at once, and only some of your responses are viewable. How many? SurveyMonkey only says after you sign up. |
| Features | B | It covers the whole survey job, analysis included: statistical significance, multi-survey analysis, crosstabs and AI that groups open answers into themes, with shared brand assets and roles for teams. Advanced logic and multilingual surveys are Premier-only. |
| Ease of use | B | 4.57 from about 2,800 App Store ratings, which clears a B but not the 4.7 a top mark wants. Describe what the survey is for and Build with AI hands you a draft to edit. |
| Platforms and integrations | B | Web plus free iPhone and Android apps that create, send and analyze surveys, with Slack, HubSpot, Mailchimp, Teams and Zapier wired in. No desktop app, and Salesforce, Power BI and Tableau are Enterprise only. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SurveyMonkey is for
- Fits if you run customer, employee or market research and need statistics on the answers
- Works for a one-off project on the month-to-month Standard plan, at $149 for the month
Who it is not for
- Pricey if you only need a simple form, at $39 a month billed annually ($468) for the cheapest yearly plan
- Pricey if you want crosstabs, advanced logic or multilingual surveys, since all wait for Premier at $139 a month
- Tight if you stay free: 10 questions per survey, and the number of viewable responses is only shown after sign-up
- Watch out: paid plans cap responses (1,000 a month on Standard, 15,000 a year on Advantage) and charge $0.15 for each extra
- Skip it if you're a team of two, as Team plans need 3 users, and Salesforce, Power BI, Tableau and SSO need Enterprise at 5 or more
Good to know
Good for
- Customer, employee and market research surveys that need statistical analysis
- Teams that share templates, themes and roles across several survey creators
- One-off projects, using the month-to-month Standard plan
Worth knowing
- The free Basic plan allows 10 questions per survey and shows only a limited number of responses per survey.
- Standard Monthly is the only plan billed month to month; the Advantage, Premier and Team plans are billed annually.
- Team plans need at least 3 users. SSO and the Salesforce, Marketo, Power BI and Tableau integrations are Enterprise-only, and Enterprise needs 5 or more users and a demo.
- Paid plans cap responses (1,000 a month on Standard, 15,000 a year on Advantage) and charge $0.15 per extra response.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$39
A month to start. There is a free plan too
SurveyMonkey has a free plan. Paid plans start at $39 per month, billed annually ($468), for one user.
SurveyMonkey only says after you sign up.
Basic
$0
1 user, unlimited surveys, 10 questions per survey and a limited number of responses per survey, with Build with AI.
Standard Monthly
$149
per month, billed monthly
Unlimited questions and 1,000 responses per month, with skip logic, custom design, email invitations and data exports.
Advantage Annual
$39
per month, billed annually ($468)
15,000 responses per year, plus payments, statistical significance, multi-survey analysis, Analyze with AI and Thematic Analysis.
Premier Annual
$139
per month, billed annually ($1,668)
40,000 responses per year, plus white label branding, advanced logic, multilingual surveys, crosstabs and phone support.
Team Advantage
$30
per user / month, billed annually, 3-user minimum
50,000 responses per year, shared brand assets, user roles and account permissions, and the Advantage analysis tools.
Team Premier
$92
per user / month, billed annually, 3-user minimum
100,000 responses per year, plus white label branding, advanced logic, multilingual surveys, crosstabs and phone support.
The free plan
Basic plan: 1 user, unlimited surveys, 10 questions per survey and a limited number of viewable responses per survey. The exact response number is shown only after sign-up.
Read from surveymonkey.com on Oct 9, 2026.
Ways to pay less
Education
Reduced pricing for students and educators
Students and educators on a free plan in the US and UK can upgrade at reduced prices from a link on the pricing page. Discounts are granted at SurveyMonkey's discretion for one-year periods.
Stated on help.surveymonkey.comNonprofit
Discounts for eligible nonprofits
Nonprofits on a free plan can submit a discount application. Discounts are discretionary, run for one year and cannot be added to an existing paid account.
Stated on help.surveymonkey.comBy country
Lower price shown to buyers in India
On October 9, 2026 the pricing page read from India showed Advantage Annual at ₹1,999 a month (₹23,988 billed annually); read from the United States the same day it showed $39 a month ($468).
Stated on surveymonkey.com
How its prices have moved
- Oct 9, 2026Standard Monthly: $99 per month, billed monthly → $149 per month, billed monthlyThe archive copy of SurveyMonkey's US pricing page from July 13, 2026 lists Standard Monthly at $99 a month; the page read from the United States on October 9 lists it at $149.
- Oct 9, 2026Advantage Annual: $46 per month, billed annually ($552) → $39 per month, billed annually ($468)The archive copy of SurveyMonkey's US pricing page from July 13, 2026 lists Advantage Annual at $46 a month ($552 a year); the page read from the United States on October 9 lists it at $39 ($468).
- Jul 13, 2025Premier Annual: $119 per month, billed annually ($1,428) → $139 per month, billed annually ($1,668)The archived copy of 13 July 2025 shows $139 a month ($1,668 a year); the copy before it that was read, of 15 July 2024, shows $119 ($1,428). The price changed between the two.
- Nov 28, 2022Advantage Annual: $32 per month, billed annually ($384) → $39 per month, billed annually ($468)The archived copy of 28 November 2022 shows $39 a month ($468 a year); the copy before it that was read, of 9 June 2022, shows $32 ($384). The price changed between the two.
- Nov 28, 2022Standard Annual: withdrawn (was $16 per month, billed annually ($192))The archived copy of 28 November 2022 lists no Standard Annual plan; the copy before it that was read, of 9 June 2022, lists it at $16 a month ($192 a year). The plan was withdrawn between the two.
- Jun 9, 2022Standard Annual: new, $16 per month, billed annually ($192)The archived copy of 9 June 2022 lists a Standard Annual plan at $16 a month ($192 a year); the copy before it that was read, of 22 January 2022, does not have it. The plan was added between the two.
What the app costs elsewhere
Each country’s App Store price for “Standard Plan (monthly)”, against $98.99 in the United States, in dollars at the day’s rate. The four cheapest and the four dearest of 11.
| Country | Price there | In dollars | Against the US |
|---|---|---|---|
| Turkey | ₺249,99 | $5.08 | 95% less |
| Indonesia | Rp 529ribu | $29.59 | 70% less |
| Brazil | R$ 152,90 | $30.55 | 69% less |
| Philippines | ₱ 1,950.00 | $31.04 | 69% less |
| Germany | 40,99 € | $45.93 | 54% less |
| Canada | $129.99 | $91.37 | 8% less |
| Australia | $159.99 | $111.69 | 13% more |
| United Kingdom | £96.99 | $128.22 | 30% more |
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Online survey and form platform with built-in analysis tools. Here is what it does, as its own site describes it, and what it covers: AI features, templates, forms, surveys, reports.
Advanced logic and multilingual surveys are Premier-only.
- Build with AI
- Type a prompt that describes the goals of a survey and SurveyMonkey generates a draft to edit and customize. It is listed on the free Basic plan.
- Logic and survey controls
- Skip logic starts on Standard Monthly. Advanced logic, block randomization and multilingual surveys are reserved for the Premier tiers.
- Analyze with AI and Thematic Analysis
- Ask a question to get AI-generated charts and insight summaries, and have open-ended answers grouped into themes. Both start on the Advantage tier.
- Statistical analysis
- Statistical significance and multi-survey analysis come with the Advantage tier, and crosstabs with Premier.
- Team seats and shared assets
- Team plans share brand assets and set user roles and permissions. Full Access seats create and send surveys; Analyst seats view, comment on and analyze shared ones.
- Mobile apps
- Free iOS and Android apps create, send and analyze surveys, with push notifications. The separate SurveyMonkey Anywhere app adds kiosk mode, plus an Offline Mode on Enterprise plans.
Where it runs
- Web
- iOS
- Android
What it works with
- Slack
- HubSpot
- Mailchimp
- Microsoft Teams
- Zapier
- Salesforce
- Microsoft Power BI
- Tableau
SurveyMonkey is made by SurveyMonkey.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
6/30
Other form and survey tools it is graded above
SurveyMonkey's GPA of 2.4 is higher than 6 of the 30 other form and survey tools we grade, and level with 12.
It stands best on ease of use (B, above 25 of 30) and worst on value for money (D, above 0).
Its paid plans start at $39 a month, against a middle price of $21 for the category: 23 of the 30 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 31 form and survey tools we grade, cut by the letter each got. SurveyMonkey’s own letter is outlined.
- DValue for moneyAbove 0 of 30
- CFree plan and trialAbove 1 of 30
- BFeaturesAbove 9 of 30
- BEase of useAbove 25 of 30
- BPlatforms and integrationsAbove 4 of 30
Price against what you get
Each dot is one of 31 form and survey tools. Further left costs less; higher up scores better on features, ease of use and platforms. SurveyMonkey is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of SurveyMonkey you could make: surveys, forms, templates and reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 12 of the 30 other form and survey tools grade higher. It costs $468 a year.
What you could make
- Surveys, forms, templates and reports: an app builder makes these well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Slack, HubSpot and Mailchimp among them.
- AI features, unless you pay a model provider for each request yourself.
- What a company asks for before it lets staff use something: roles and permissions.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. SurveyMonkey’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Typeform, Google Forms, QuestionPro, Alchemer and SurveySparrow
The 5 tools SurveyMonkey is most often weighed against, with where each one differs from it.
- 2.4GPA
Typeform
Free plan · from $28/mo
Form, survey and quiz builder with logic, AI and video questions.
- Only SurveyMonkey lists iOS and Android apps.
- Typeform also covers workflow automation.
- 3.2GPA
Google Forms
Free plan · from $7/mo
Form, survey and quiz builder that comes with a Google Account.
- Only SurveyMonkey lists iOS and Android apps.
- 2.4GPA
QuestionPro
Free plan · from $99/mo
Survey and market research platform with a free plan.
- SurveyMonkey also covers forms.
- 2.4GPA
Alchemer
Free plan · from $315/yr
Survey platform with advanced logic and market research questions.
- Only SurveyMonkey lists iOS and Android apps.
- SurveyMonkey also covers templates and forms.
- Alchemer also covers workflow automation.
- 2.4GPA
SurveySparrow
Free plan · from $19/mo
Chat-style survey and customer feedback platform with AI analysis.
- SurveySparrow also covers workflow automation.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SurveyMonkey free?
SurveyMonkey has a free plan. Basic plan: 1 user, unlimited surveys, 10 questions per survey and a limited number of viewable responses per survey.
How much does SurveyMonkey cost?
SurveyMonkey lists 6 plans. Basic: $0.
What platforms does SurveyMonkey work on?
SurveyMonkey is available on Web, iOS and Android.
Does SurveyMonkey offer any discounts?
SurveyMonkey publicly lists the following: Reduced pricing for students and educators; Discounts for eligible nonprofits; Lower price shown to buyers in India.
How is SurveyMonkey rated?
SurveyMonkey's iPhone and iPad app averages 4.6 out of 5 from 2,766 ratings on the App Store in the United States, as read on Oct 5, 2026.
Does SurveyMonkey have a Windows app?
No Windows app was listed when its pages were read on Oct 9, 2026. SurveyMonkey is listed for Web, iOS and Android.
Does SurveyMonkey have a macOS app?
No macOS app was listed when its pages were read on Oct 9, 2026. SurveyMonkey is listed for Web, iOS and Android.
Is SurveyMonkey open source?
SurveyMonkey is not described as open source on its own site, as read on Oct 9, 2026.
What does SurveyMonkey integrate with?
SurveyMonkey's listing names Slack, HubSpot, Mailchimp, Microsoft Teams, Zapier, Salesforce, Microsoft Power BI and Tableau.
Does SurveyMonkey have a student discount?
Reduced pricing for students and educators. Students and educators on a free plan in the US and UK can upgrade at reduced prices from a link on the pricing page.
Who makes SurveyMonkey?
SurveyMonkey is made by a company of the same name.
What are the alternatives to SurveyMonkey?
The closest alternatives to SurveyMonkey in our directory are Typeform, Google Forms, QuestionPro, Alchemer and SurveySparrow.
How does SurveyMonkey compare with other form and survey tools?
SurveyMonkey's GPA of 2.4 is higher than 6 of the 30 other form and survey tools we grade, and level with 12.
Is SurveyMonkey good value for money?
ToolGPA grades SurveyMonkey D for value for money. Its paid plans start at $39 a month, against a middle price of $21 for the category: 23 of the 30 others that charge start lower.
Could I make my own version of SurveyMonkey?
The plain part of SurveyMonkey you could make: surveys, forms, templates and reports.
Where this guide comes from
The prices, plans, platforms and features were read from SurveyMonkey’s own pages on Oct 9, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from SurveyMonkey's own pages on 9 October 2026, and its App Store rating. Also tested with a demo account on 2026-07-11.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SurveyMonkey. Prices change, so check surveymonkey.com before you buy.
- web.archive.org/web/20260713011531/https://www.surveymonkey.com/pricing/individual/
- web.archive.org/web/20260902022336/https://www.surveymonkey.com/pricing/
- surveymonkey.com/pricing/individual/
- surveymonkey.com/pricing/
- surveymonkey.com/pricing/teams/details/
- surveymonkey.com
- surveymonkey.com/mp/free-vs-paid-plans/
- surveymonkey.com/product/features/mobile-app/
- surveymonkey.com/apps/
- help.surveymonkey.com/en/surveymonkey/account/mobile-apps/
- help.surveymonkey.com/en/surveymonkey/billing/response-limits/
- help.surveymonkey.com/en/surveymonkey/billing/monthly-payment-option/
- help.surveymonkey.com/en/surveymonkey/billing/discounts/
- apps.apple.com/us/app/surveymonkey/id723867634
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SurveyMonkey, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/surveymonkey
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SurveyMonkey: The Insider's Guide", checked Oct 9, 2026. https://toolgpa.com/tools/surveymonkey
Know someone choosing between form and survey tools?
Send them this guide: toolgpa.com/tools/surveymonkey/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded form and survey tools after SurveyMonkey, each with an Insider's Guide of its own.
- Forms & Surveys Insider's GuideEvery one of the 31 form and survey tools we grade, compared
- Google Forms Insider's GuideForm, survey and quiz builder that comes with a Google Account3.2 GPA
- Jotform Insider's GuideNo-code form builder with payments, e-signatures and workflows3.0 GPA
- Fillout Insider's GuideForm builder with unlimited seats, payments and scheduling2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SurveyMonkey’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SurveyMonkey is a trademark of its owner, and this guide is not made, paid for or approved by SurveyMonkey. Prices and plans change: check surveymonkey.com before you buy.