The Swoogo Insider’s Guide
Everything we know about Swoogo in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Swoogo
The Insider’s Guide
Event registration and management for conferences and field events
Every plan, grade, refund rule and rival among event ticketing platforms, read from Swoogo’s own pages.
Made by Swoogo · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Swoogo’s own pages, its app-store listings and our grades. Every fact in it is on Swoogo’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 45 other event ticketing platforms we grade
Swoogo is event management software with customizable registration paths and event websites, session and speaker management, sponsor management, mobile apps, on-site check-in and cross-event reporting. It runs conferences, field marketing events, webinars and internal events.
To get you started, here are 8 things to know about Swoogo, taken from its own pages and our grades.
Full users have to build registration paths and communications.
- 1
Best for registration for conferences and field events
Swoogo handles registration, event sites, sessions, sponsors and check-in for conferences and field events.
- 2
Paid plans start at $983.33 a month when paid by the year for each person
As its pricing page puts it: $11,800 per year for one full user, Professional.
- 3
It runs on Web
Web.
- 4
Registration and event websites
Registration paths with custom rules, logic and fields, plus branded event websites.
- 5
Session and speaker management
Collects and reviews session proposals and manages speakers in one place.
- 6
Sponsor management
Tailored sponsor registration, communications and one-to-one meetings.
- 7
A 1.6 GPA, above 0 of 45
That is against the other event ticketing platforms we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
The plain part of Swoogo you could make: forms and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Swoogo at a glance
- Pricing
- Paid, from $11,800 per year for one full user, Professional
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Swoogo, since 2015
- Category
- Event Ticketing
- Our grade
- 1.6 GPA, weak
The report card
Best for registration for conferences and field events
Swoogo handles registration, event sites, sessions, sponsors and check-in for conferences and field events. Professional is $11,800 a year for one full user, and mobile apps, SSO and extra domains cost more.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $11,800 a year is about $983 a month for one full user, above the category's dearest tenth, which starts at $833. |
| Free plan and trial | F | Nothing free: no free plan and no trial are on record for this listing. |
| Features | B | Registration and event websites, session and speaker management, sponsors, mobile apps and check-in, and data and integrations. |
| Ease of use | C | No store rating on record. Full users have to build registration paths and communications. |
| Platforms and integrations | C | Web only on the listing, though it has integrations and an API. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Swoogo is for
- Fits if you run conferences or field events with a team of event managers
- Works for companies that need registration paths and data tied to other systems
Who it is not for
- Pricey if you are a small team: $11,800 a year covers one full and one reporting user
- Watch out: prices are an estimate that depends on the team size you pick
- Tight if you need mobile apps, Go Onsite Pro, SSO or premium support, which are paid add-ons
- Skip it if you want a free plan or a trial, as neither is listed
Good to know
Good for
- Marketing teams running conferences and roadshows
- Agencies managing events for several clients
- Teams that want unlimited events at one yearly price
Worth knowing
- Prices are shown as an estimate that depends on the team size selected.
- Reporting users and full users are licensed differently; full users build registration paths and send communications.
- Mobile apps, Go Onsite Pro, SSO, premium support and extra domains are paid add-ons.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$983.33
A month to start, paid by the year, for each person
Swoogo is a paid product, starting at $11,800 per year for one full user, Professional.
Nothing free: no free plan and no trial are on record for this listing.
Professional
$11,800
per year, shown for one full and one reporting user
Unlimited events and registrations, check-in app, 30+ free integrations and one custom domain. The price changes with the team size selected.
Enterprise
Custom
Adds multi-level conditional logic, premium branding, SOC 2 and ISO 27001 compliance, scalable API access and a customer success manager.
Read from swoogo.events on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Event registration and management for conferences and field events. Here is what it does, as its own site describes it, and what it covers: public API, forms, reports, ticketing.
Registration and event websites, session and speaker management, sponsors, mobile apps and check-in, and data and integrations.
- Registration and event websites
- Registration paths with custom rules, logic and fields, plus branded event websites.
- Session and speaker management
- Collects and reviews session proposals and manages speakers in one place.
- Sponsor management
- Tailored sponsor registration, communications and one-to-one meetings.
- Mobile apps and check-in
- Go Attend and Go Onsite apps for attendees and staff, with session check-in and quick analytics.
- Data and integrations
- Event dashboards, cross-event reporting, 30+ native integrations and an open API; an MCP server is also listed.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Swoogo is made by Swoogo, and has been around since 2015.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/45
Other event ticketing platforms it is graded above
Swoogo's GPA of 1.6 is higher than 0 of the 45 other event ticketing platforms we grade, and level with 2.
It stands best on features (B, above 14 of 45) and worst on free plan and trial (F, above 0).
Its paid plans start at $983.33 a month when paid by the year for each person, against a middle price of $59.50 for the category: 13 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 16 tools score higher and cost less.
Each grade against the category
Every bar is all 46 event ticketing platforms we grade, cut by the letter each got. Swoogo’s own letter is outlined.
- DValue for moneyAbove 0 of 45
- FFree plan and trialAbove 0 of 45
- BFeaturesAbove 14 of 45
- CEase of useAbove 1 of 45
- CPlatforms and integrationsAbove 0 of 45
Price against what you get
Each dot is one of 22 event ticketing platforms. Further left costs less; higher up scores better on features, ease of use and platforms. Swoogo is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Swoogo you could make: forms and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 43 of the 45 other event ticketing platforms grade higher. It costs $11,800 a year.
What you could make
- Forms and reports: an app builder makes these well.
What you could not
- Selling tickets and checking them at the door.
- It is priced for each person, which means accounts and billing for a team.
- An API that other software can build on.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Swoogo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Cvent, Zuddl, Stova, PheedLoop and Bizzabo
The 5 tools Swoogo is most often weighed against, with where each one differs from it.
- 1.8GPA
Cvent
Paid
Enterprise event registration, attendee app and check-in.
- Swoogo also covers forms.
- Cvent also covers email campaigns and webinars.
- 1.8GPA
Zuddl
From $10,000/yr
Event platform for B2B conferences, field events and webinars.
- Swoogo also covers forms.
- Zuddl also covers webinars.
- 1.6GPA
Stova
From $1,995
Event management for conferences, trade shows and meetings.
- Swoogo also covers forms.
- Stova also covers webinars.
- 2.0GPA
PheedLoop
From $950/yr
Modular event registration, check-in and event app software.
- Only PheedLoop lists iOS and Android apps.
- Swoogo also covers forms.
- PheedLoop also covers webinars.
- 1.8GPA
Bizzabo
From $499/mo
Event management platform for conferences and field events.
- Swoogo also covers forms.
- Bizzabo also covers email campaigns.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Swoogo free?
No. Swoogo is a paid product, starting at $11,800 per year for one full user, Professional.
How much does Swoogo cost?
Swoogo lists 2 plans. Professional: $11,800 per year, shown for one full and one reporting user.
What platforms does Swoogo work on?
Swoogo is available on Web.
Does Swoogo have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Swoogo is listed for Web.
Does Swoogo have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Swoogo is listed for Web.
Is Swoogo open source?
Swoogo is not described as open source on its own site, as read on Nov 12, 2026.
Does Swoogo have an API?
Yes. Swoogo offers a public API, according to its own site.
Who makes Swoogo?
Swoogo is made by a company of the same name. It dates from 2015.
What are the alternatives to Swoogo?
The closest alternatives to Swoogo in our directory are Cvent, Zuddl, Stova, PheedLoop and Bizzabo.
How does Swoogo compare with other event ticketing platforms?
Swoogo's GPA of 1.6 is higher than 0 of the 45 other event ticketing platforms we grade, and level with 2.
Is Swoogo good value for money?
ToolGPA grades Swoogo D for value for money. Its paid plans start at $983.33 a month when paid by the year for each person, against a middle price of $59.50 for the category: 13 of the 13 others that charge start lower.
Could I make my own version of Swoogo?
The plain part of Swoogo you could make: forms and reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Swoogo’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Swoogo's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Swoogo. Prices change, so check swoogo.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Swoogo, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/swoogo
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Swoogo: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/swoogo
Know someone choosing between event ticketing platforms?
Send them this guide: toolgpa.com/tools/swoogo/guide
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See our other guides
The best-graded event ticketing platforms after Swoogo, each with an Insider's Guide of its own.
- Event Ticketing Insider's GuideEvery one of the 47 event ticketing platforms we grade, compared
- Luma Insider's GuideEvent pages and calendars for community events, free or paid3.2 GPA
- Zeffy Insider's GuideFree event ticketing and fundraising for nonprofits3.2 GPA
- Billetto Insider's GuideEuropean ticketing marketplace with ads you pay for per sale3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Swoogo’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Swoogo is a trademark of its owner, and this guide is not made, paid for or approved by Swoogo. Prices and plans change: check swoogo.com before you buy.