The Thruday Insider’s Guide
Everything we know about Thruday in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Thruday
The Insider’s Guide
Visual daily planner with routines, focus timer and mood log
Every plan, grade, refund rule and rival among daily planner apps, read from Thruday’s own pages.
Made by Thruday Ltd · checked Oct 6, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Thruday’s own pages, its app-store listings and our grades. Every fact in it is on Thruday’s page too, where it is kept up to date. Checked Oct 6, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 35 of the 69 other daily planner apps we grade
Thruday is a visual daily planner from a neurodivergent-led UK company, aimed at people with ADHD, autism and executive-function difficulties. Days are laid out as a timeline of activities marked with images and colors, alongside a to-do list, routines, reminders, a focus timer and mood tracking. Carers and family members can be invited as assistants to help with planning.
To get you started, here are 9 things to know about Thruday, taken from its own pages and our grades.
It's made by a neurodivergent-led UK company for people with ADHD, autism or time blindness, and the core is free with no ads.
- 1
Best for visual planning for ADHD and autistic minds
Thruday shows your day as a strip of pictures and colors, with what's on now and what's next in one view.
- 2
Paid plans start at $4.17 a month when paid by the year
As its pricing page puts it: $10 per month, or $50 per year (US App Store).
- 3
There is a free plan
Free features: visual daily planning, priority to-do lists, reminders and notifications, thousands of images and colors, and breathing exercises, with no ads and no credit card.
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Visual timeline
The day is shown in time order with each activity given an image and color, so what is happening now and what comes next can be read at a glance.
- 6
Routines and reminders
Morning, evening, work or school routines recur automatically inside the daily schedule, with alerts and notifications for tasks, plans and appointments.
- 7
To-do list
Tasks are captured in a list with color-coded priorities, tags and subtasks, then reordered or added to the day when you are ready to plan them.
- 8
A 2.6 GPA, above 35 of 69
That is against the other daily planner apps we grade, on value, the free plan, features, ease of use and platforms.
- 9
Your call
A daily planner at its plainest is today's tasks laid along a timeline.
Thruday at a glance
- Pricing
- Free plan, from $10 per month, or $50 per year (US App Store)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web, iOS, Android
- Made by
- Thruday Ltd, since 2021
- Category
- Daily Planner Apps
- Our grade
- 2.6 GPA, good
The report card
Best for visual planning for ADHD and autistic minds
Thruday shows your day as a strip of pictures and colors, with what's on now and what's next in one view. It's made by a neurodivergent-led UK company for people with ADHD, autism or time blindness, and the core is free with no ads. But calendar sync, journaling and unlimited family planners are Premium at $10 a month or $50 a year, the site lists no prices, and nothing else connects to it.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $50 for the year works out at $4.17 a month, a shade above the cheapest quarter of planners at $3.99, so it sits in the middle of the pack. Month to month it's $10, which is the dear end. Calendar sync, journaling and custom categories are what the money buys. |
| Free plan and trial | B | Visual daily planning, priority to-do lists, reminders and the whole image and color library are free, with no ads and no card asked for. One person can plan their days on that. |
| Features | B | A picture timeline, routines that come round on their own, a to-do list with subtasks and priorities, a focus timer you can pause or extend, mood logging on a traffic light and a private journal. A parent, carer or support worker can be invited in to help plan, and days can be printed. The day is covered end to end. |
| Ease of use | C | No store rating on record. The design is all about reading the day at a glance, but you build the routines, the categories and the picture-led activities yourself first, and there's nothing set up for you to start from. |
| Platforms and integrations | B | iPhone, Android and a browser when you're at a computer, but no desktop apps. Calendar sync arrives with Premium and nothing else connects: the listing shows no integrations and no API. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Thruday is for
- Fits if you have ADHD, autism or time blindness and plan better with pictures than lists
- Works for parents or carers helping to plan someone else's day
Who it is not for
- Skip it if you need your calendar synced for free, as that's a Premium feature
- Pricey if you pay monthly, at $10 a month against $50 for the year
- Not for you if you want it wired into your work tools, because no integrations are listed
- Tight if you're planning for a whole family, as unlimited planners are Premium
- Watch out: the website publishes no Premium prices, and there are no desktop apps, only the web app
Good to know
Good for
- People with ADHD, autism or time blindness who plan better visually
- Parents, carers and support workers helping to plan someone else's day
- Keeping a day plan, to-do list, focus timer and mood log in one app
Worth knowing
- Advanced mood analytics, custom categories, journaling, calendar sync and extra customization need a Premium subscription.
- Creating unlimited planners to manage a family's schedules is described as a Premium feature.
- The vendor's website does not publish Premium prices; the figures here are from the US App Store listing.
- No desktop apps are listed; on a computer Thruday runs as a web app.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$4.17
A month to start, paid by the year. There is a free plan too
Thruday has a free plan. Paid plans start at $10 per month, or $50 per year (US App Store).
Calendar sync, journaling and custom categories are what the money buys.
Free
$0
Visual daily planning, priority to-do lists, reminders and notifications, the image and color library and breathing exercises.
1 Month Premium
$10.00
per month
Unlocks advanced mood analytics, custom categories, journaling, more customization and calendar sync.
1 Year Premium Subscription
$50.00
per year
The same Premium features billed once a year, as listed among the in-app purchases on the US App Store.
The free plan
Free features: visual daily planning, priority to-do lists, reminders and notifications, thousands of images and colors, and breathing exercises, with no ads and no credit card.
Read from apps.apple.com on Oct 6, 2026.
Ways to pay less
Annual discount
About 58% less on the yearly subscription
The US App Store lists 1 Month Premium at $10.00 and 1 Year Premium Subscription at $50.00. Twelve monthly payments come to $120, so the yearly option costs about 58% less.
Stated on apps.apple.com
What the app costs elsewhere
Each country’s App Store price for “1 Month Premium”, against $10.00 in the United States, in dollars at the day’s rate. The four cheapest and the four dearest of 11.
| Country | Price there | In dollars | Against the US |
|---|---|---|---|
| India | ₹ 250 | $2.58 | 74% less |
| Brazil | R$ 19,00 | $3.80 | 62% less |
| Australia | $12.00 | $8.38 | 16% less |
| Germany | 8,00 € | $8.96 | 10% less |
| Canada | $14.00 | $9.84 | about the same |
| Turkey | ₺499,99 | $10.17 | about the same |
| Mexico | $199.00 | $10.93 | 9% more |
| South Africa | R199.99 | $12.10 | 21% more |
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Visual daily planner with routines, focus timer and mood log. Here is what it does, as its own site describes it, and what it covers: daily notes, tasks, time blocking, calendar, mood tracking.
A parent, carer or support worker can be invited in to help plan, and days can be printed.
- Visual timeline
- The day is shown in time order with each activity given an image and color, so what is happening now and what comes next can be read at a glance.
- Routines and reminders
- Morning, evening, work or school routines recur automatically inside the daily schedule, with alerts and notifications for tasks, plans and appointments.
- To-do list
- Tasks are captured in a list with color-coded priorities, tags and subtasks, then reordered or added to the day when you are ready to plan them.
- Focus timer
- A focus session starts from a to-do, a planned activity or on its own, and can be paused, rewound or extended while the next activity stays in view.
- Mood tracking and journal
- Moods are logged through the day with a traffic-light system and reviewed for patterns over time. A private journal holds notes and brain dumps.
- Assistants for carers and family
- A parent, carer, partner or support worker can be invited to help plan routines and days, and daily schedules can be printed.
Where it runs
- Web
- iOS
- Android
What it works with
Its own pages name no integrations.
Thruday is made by Thruday Ltd, and has been around since 2021.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
35/69
Other daily planner apps it is graded above
Thruday's GPA of 2.6 is higher than 35 of the 69 other daily planner apps we grade, and level with 12.
It stands best on free plan and trial (B, above 53 of 69) and worst on ease of use (C, above 0).
Its paid plans start at $4.17 a month when paid by the year, against a middle price of $4.17 for the category: 24 of the 52 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 70 daily planner apps we grade, cut by the letter each got. Thruday’s own letter is outlined.
- CValue for moneyAbove 11 of 69
- BFree plan and trialAbove 53 of 69
- BFeaturesAbove 32 of 69
- CEase of useAbove 0 of 69
- BPlatforms and integrationsAbove 25 of 69
Price against what you get
Each dot is one of 57 daily planner apps. Further left costs less; higher up scores better on features, ease of use and platforms. Thruday is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
A daily planner at its plainest is today's tasks laid along a timeline.
You could make the core of Thruday for yourself: tasks, time blocking, mood tracking, daily notes and calendar. What you would give up is listed below. Whether that is worth the price is your call. It costs $50 a year.
What you could make
- Tasks, time blocking, mood tracking, daily notes and calendar: an app builder makes these well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Thruday’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Tiimo, Structured, TimeBloc, TimeTune and Owaves
The 5 tools Thruday is most often weighed against, with where each one differs from it.
- 2.4GPA
Tiimo
Free plan · from $7.00
Visual daily planner with an AI co-planner and focus timer.
- Only Tiimo lists a macOS app.
- Thruday also covers daily notes.
- 3.0GPA
Structured
Free plan · from $2.99/mo
Visual day planner that puts tasks and events on one timeline.
- Only Structured lists a macOS app.
- Structured can be bought with a one-time purchase.
- Thruday also covers daily notes and mood tracking.
- 2.2GPA
TimeBloc
Free plan · from $19.99
Time-blocking phone app that shows the day as colored blocks.
- Only Thruday lists a web app.
- Thruday also covers daily notes and mood tracking.
- 1.8GPA
TimeTune
Free plan · from $2.99
Android time-blocking planner built on reusable templates.
- Only Thruday lists a web app.
- Only Thruday lists an iOS app.
- Thruday also covers daily notes, tasks, calendar and mood tracking.
- 2.0GPA
Owaves
Free plan · from $12.99/mo
Circular 24-hour day planner built around your body clock.
- Only Thruday lists a web app.
- Only Thruday lists an Android app.
- Thruday also covers daily notes, tasks, time blocking and mood tracking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Thruday free?
Thruday has a free plan. Free features: visual daily planning, priority to-do lists, reminders and notifications, thousands of images and colors, and breathing exercises, with no ads and no credit card.
How much does Thruday cost?
Thruday lists 3 plans. Free: $0.
What platforms does Thruday work on?
Thruday is available on Web, iOS and Android.
Does Thruday offer any discounts?
Thruday publicly lists the following: About 58% less on the yearly subscription.
Does Thruday have a Windows app?
No Windows app was listed when its pages were read on Oct 6, 2026. Thruday is listed for Web, iOS and Android.
Does Thruday have a macOS app?
No macOS app was listed when its pages were read on Oct 6, 2026. Thruday is listed for Web, iOS and Android.
Is Thruday open source?
Thruday is not described as open source on its own site, as read on Oct 6, 2026.
Who makes Thruday?
Thruday is made by Thruday Ltd. It dates from 2021.
What are the alternatives to Thruday?
The closest alternatives to Thruday in our directory are Tiimo, Structured, TimeBloc, TimeTune and Owaves.
How does Thruday compare with other daily planner apps?
Thruday's GPA of 2.6 is higher than 35 of the 69 other daily planner apps we grade, and level with 12.
Is Thruday good value for money?
ToolGPA grades Thruday C for value for money. Its paid plans start at $4.17 a month when paid by the year, against a middle price of $4.17 for the category: 24 of the 52 others that charge start lower.
Could I make my own version of Thruday?
A daily planner at its plainest is today's tasks laid along a timeline.
Where this guide comes from
The prices, plans, platforms and features were read from Thruday’s own pages on Oct 6, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from Thruday's own site and its App Store listing on 6 October 2026. Also tested with a demo account on 2026-09-17.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Thruday Ltd. Prices change, so check thruday.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Thruday, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/thruday
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Thruday: The Insider's Guide", checked Oct 6, 2026. https://toolgpa.com/tools/thruday
Know someone choosing between daily planner apps?
Send them this guide: toolgpa.com/tools/thruday/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded daily planner apps after Thruday, each with an Insider's Guide of its own.
- Daily Planner Apps Insider's GuideEvery one of the 70 daily planner apps we grade, compared
- Hero Assistant Insider's GuideDaily assistant app combining calendar, to-dos, habits and notes3.4 GPA
- LiveIt Insider's GuidePersonal organizer joining planner, journal, notes and habits3.4 GPA
- Open Sunsama Insider's GuideSelf-hostable daily planner with time blocking and an MCP server3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Thruday’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Thruday is a trademark of its owner, and this guide is not made, paid for or approved by Thruday Ltd. Prices and plans change: check thruday.com before you buy.