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Structured vs Thruday

Price, platforms and features side by side. The table says where each price was read and when.

Structured

Visual day planner that puts tasks and events on one timeline

Free plan · from $2.99/mo

Thruday

Visual daily planner with routines, focus timer and mood log

Free plan · from $10/mo

Where they differ

  • Structured starts at $2.99 to $7.99 per month (US App Store in-app purchase list). Thruday starts at $10 per month, or $50 per year (US App Store).
  • Only Structured lists a macOS app.
  • Structured can be bought with a one-time purchase.
  • Structured also covers Pomodoro timer.
  • Thruday also covers daily notes and mood tracking.
In commonFree planWebiOSAndroidTasksTime blockingCalendar

At a glance

StructuredThruday
PricingFree planFree plan
Starts at$2.99 to $7.99 per month (US App Store in-app purchase list)$10 per month, or $50 per year (US App Store)
Free planTimeline, all-day and inbox tasks, subtasks, notes, notifications, widgets, sync and the Energy Monitor. Recurring tasks, calendar import and Structured AI need Pro.Free features: visual daily planning, priority to-do lists, reminders and notifications, thousands of images and colors, and breathing exercises, with no ads and no credit card.
Free trialStructured Pro has a trial period that includes every Pro feature. The help center does not state its length.None listed
Web
macOS
iOS
Android
Made byunorderly GmbHThruday Ltd
Price read fromapps.apple.comapps.apple.com
CheckedOct 4, 2026Oct 6, 2026

Who each one suits

Structured

  • People who prefer a visual timeline of the day to a plain task list
  • Apple users who want one planner on iPhone, iPad, Mac and Apple Watch
  • Buyers who would rather pay once: Pro has a lifetime purchase option

Thruday

  • People with ADHD, autism or time blindness who plan better visually
  • Parents, carers and support workers helping to plan someone else's day
  • Keeping a day plan, to-do list, focus timer and mood log in one app

Worth knowing

Structured

  • The vendor publishes no price list. Pro pricing depends on region and currency and is shown in the app or app store.
  • Recurring tasks, calendar import, Reminders import, Replan and Structured AI all require Structured Pro.
  • There is no Windows app. Structured Web runs in a browser but does not yet have every feature of the mobile apps.
  • Structured Web needs an internet connection and a Structured Cloud sync account.

Thruday

  • Advanced mood analytics, custom categories, journaling, calendar sync and extra customization need a Premium subscription.
  • Creating unlimited planners to manage a family's schedules is described as a Premium feature.
  • The vendor's website does not publish Premium prices; the figures here are from the US App Store listing.
  • No desktop apps are listed; on a computer Thruday runs as a web app.

Key features

Structured

Visual timeline
Tasks and imported calendar events appear on one timeline for the day, with daily, weekly and monthly views and color coding.
Inbox, subtasks and notes
Tasks can wait in an inbox until they are scheduled, and carry subtasks, notes, icons and notifications. All of this is in the free version.
Calendar and Reminders import
Brings in events from Google Calendar and Microsoft Outlook and to-do lists from Apple Reminders and Microsoft To Do. Requires Structured Pro.
Recurring tasks and Replan
Repeat tasks on a schedule, and use Replan to move missed tasks onto another day. Both are Pro features.
Structured AI
Drafts a daily schedule and can scan a physical planner or timetable into the timeline. Requires Structured Pro.
Sync across devices
Structured Cloud sync shares data and Pro access between Apple devices, Android and the web app, and the Apple Watch app shows the schedule on your wrist.

Thruday

Visual timeline
The day is shown in time order with each activity given an image and color, so what is happening now and what comes next can be read at a glance.
Routines and reminders
Morning, evening, work or school routines recur automatically inside the daily schedule, with alerts and notifications for tasks, plans and appointments.
To-do list
Tasks are captured in a list with color-coded priorities, tags and subtasks, then reordered or added to the day when you are ready to plan them.
Focus timer
A focus session starts from a to-do, a planned activity or on its own, and can be paused, rewound or extended while the next activity stays in view.
Mood tracking and journal
Moods are logged through the day with a traffic-light system and reviewed for patterns over time. A private journal holds notes and brain dumps.
Assistants for carers and family
A parent, carer, partner or support worker can be invited to help plan routines and days, and daily schedules can be printed.

Plans

Structured

  • Free$0

    Timeline, all-day and inbox tasks, subtasks, notes, notifications, widgets, timeline views and sync.

  • Structured Pro (Monthly)$2.99 to $7.99

    per month

    Adds Structured AI, calendar and Reminders import, recurring tasks and Replan. The US App Store lists price points of $2.99, $6.99 and $7.99.

  • Structured Pro (Yearly)$9.99 to $39.99

    per year

    The same Pro features on a yearly subscription. The US App Store lists price points of $9.99, $29.99, $34.99 and $39.99.

  • Structured Pro (Lifetime)$99.99

    one-time purchase

    A single payment for Pro instead of a subscription, as listed on the US App Store.

Thruday

  • Free$0

    Visual daily planning, priority to-do lists, reminders and notifications, the image and color library and breathing exercises.

  • 1 Month Premium$10.00

    per month

    Unlocks advanced mood analytics, custom categories, journaling, more customization and calendar sync.

  • 1 Year Premium Subscription$50.00

    per year

    The same Premium features billed once a year, as listed among the in-app purchases on the US App Store.

Ways to pay less

Structured

  • Lifetime license

    Lifetime purchase of Structured Pro

    Structured Pro can be bought once instead of by subscription. The US App Store lists the lifetime purchase at $99.99, and pricing varies by region.

  • Other savings

    Apple Family Sharing for Pro

    Pro subscriptions and the lifetime purchase bought on the Apple App Store can be shared through Apple Family Sharing. Web purchases are not eligible.

  • Other savings

    Scholarship: one year of Pro free

    Structured's press kit lists a scholarship that gives one free year to users who cannot afford an upgrade.

Thruday

  • Annual discount

    About 58% less on the yearly subscription

    The US App Store lists 1 Month Premium at $10.00 and 1 Year Premium Subscription at $50.00. Twelve monthly payments come to $120, so the yearly option costs about 58% less.

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