Structured vs Thruday
Price, platforms and features side by side. The table says where each price was read and when.
Structured
Visual day planner that puts tasks and events on one timeline
Thruday
Visual daily planner with routines, focus timer and mood log
Where they differ
- Structured starts at $2.99 to $7.99 per month (US App Store in-app purchase list). Thruday starts at $10 per month, or $50 per year (US App Store).
- Only Structured lists a macOS app.
- Structured can be bought with a one-time purchase.
- Structured also covers Pomodoro timer.
- Thruday also covers daily notes and mood tracking.
At a glance
| Structured | Thruday | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $2.99 to $7.99 per month (US App Store in-app purchase list) | $10 per month, or $50 per year (US App Store) |
| Free plan | Timeline, all-day and inbox tasks, subtasks, notes, notifications, widgets, sync and the Energy Monitor. Recurring tasks, calendar import and Structured AI need Pro. | Free features: visual daily planning, priority to-do lists, reminders and notifications, thousands of images and colors, and breathing exercises, with no ads and no credit card. |
| Free trial | Structured Pro has a trial period that includes every Pro feature. The help center does not state its length. | None listed |
| Web | ||
| macOS | ||
| iOS | ||
| Android | ||
| Made by | unorderly GmbH | Thruday Ltd |
| Price read from | apps.apple.com | apps.apple.com |
| Checked | Oct 4, 2026 | Oct 6, 2026 |
Who each one suits
Structured
- People who prefer a visual timeline of the day to a plain task list
- Apple users who want one planner on iPhone, iPad, Mac and Apple Watch
- Buyers who would rather pay once: Pro has a lifetime purchase option
Thruday
- People with ADHD, autism or time blindness who plan better visually
- Parents, carers and support workers helping to plan someone else's day
- Keeping a day plan, to-do list, focus timer and mood log in one app
Worth knowing
Structured
- The vendor publishes no price list. Pro pricing depends on region and currency and is shown in the app or app store.
- Recurring tasks, calendar import, Reminders import, Replan and Structured AI all require Structured Pro.
- There is no Windows app. Structured Web runs in a browser but does not yet have every feature of the mobile apps.
- Structured Web needs an internet connection and a Structured Cloud sync account.
Thruday
- Advanced mood analytics, custom categories, journaling, calendar sync and extra customization need a Premium subscription.
- Creating unlimited planners to manage a family's schedules is described as a Premium feature.
- The vendor's website does not publish Premium prices; the figures here are from the US App Store listing.
- No desktop apps are listed; on a computer Thruday runs as a web app.
Key features
Structured
- Visual timeline
- Tasks and imported calendar events appear on one timeline for the day, with daily, weekly and monthly views and color coding.
- Inbox, subtasks and notes
- Tasks can wait in an inbox until they are scheduled, and carry subtasks, notes, icons and notifications. All of this is in the free version.
- Calendar and Reminders import
- Brings in events from Google Calendar and Microsoft Outlook and to-do lists from Apple Reminders and Microsoft To Do. Requires Structured Pro.
- Recurring tasks and Replan
- Repeat tasks on a schedule, and use Replan to move missed tasks onto another day. Both are Pro features.
- Structured AI
- Drafts a daily schedule and can scan a physical planner or timetable into the timeline. Requires Structured Pro.
- Sync across devices
- Structured Cloud sync shares data and Pro access between Apple devices, Android and the web app, and the Apple Watch app shows the schedule on your wrist.
Thruday
- Visual timeline
- The day is shown in time order with each activity given an image and color, so what is happening now and what comes next can be read at a glance.
- Routines and reminders
- Morning, evening, work or school routines recur automatically inside the daily schedule, with alerts and notifications for tasks, plans and appointments.
- To-do list
- Tasks are captured in a list with color-coded priorities, tags and subtasks, then reordered or added to the day when you are ready to plan them.
- Focus timer
- A focus session starts from a to-do, a planned activity or on its own, and can be paused, rewound or extended while the next activity stays in view.
- Mood tracking and journal
- Moods are logged through the day with a traffic-light system and reviewed for patterns over time. A private journal holds notes and brain dumps.
- Assistants for carers and family
- A parent, carer, partner or support worker can be invited to help plan routines and days, and daily schedules can be printed.
Plans
Structured
Free$0
Timeline, all-day and inbox tasks, subtasks, notes, notifications, widgets, timeline views and sync.
Structured Pro (Monthly)$2.99 to $7.99
per month
Adds Structured AI, calendar and Reminders import, recurring tasks and Replan. The US App Store lists price points of $2.99, $6.99 and $7.99.
Structured Pro (Yearly)$9.99 to $39.99
per year
The same Pro features on a yearly subscription. The US App Store lists price points of $9.99, $29.99, $34.99 and $39.99.
Structured Pro (Lifetime)$99.99
one-time purchase
A single payment for Pro instead of a subscription, as listed on the US App Store.
Thruday
Free$0
Visual daily planning, priority to-do lists, reminders and notifications, the image and color library and breathing exercises.
1 Month Premium$10.00
per month
Unlocks advanced mood analytics, custom categories, journaling, more customization and calendar sync.
1 Year Premium Subscription$50.00
per year
The same Premium features billed once a year, as listed among the in-app purchases on the US App Store.
Ways to pay less
Structured
- Lifetime license
Lifetime purchase of Structured Pro
Structured Pro can be bought once instead of by subscription. The US App Store lists the lifetime purchase at $99.99, and pricing varies by region.
- Other savings
Apple Family Sharing for Pro
Pro subscriptions and the lifetime purchase bought on the Apple App Store can be shared through Apple Family Sharing. Web purchases are not eligible.
- Other savings
Scholarship: one year of Pro free
Structured's press kit lists a scholarship that gives one free year to users who cannot afford an upgrade.
Thruday
- Annual discount
About 58% less on the yearly subscription
The US App Store lists 1 Month Premium at $10.00 and 1 Year Premium Subscription at $50.00. Twelve monthly payments come to $120, so the yearly option costs about 58% less.

