The Odie (formerly Totango) Insider’s Guide
Everything we know about Odie (formerly Totango) in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Odie (formerly Totango)
The Insider’s Guide
Customer knowledge engine for post-sales and customer success teams
Every plan, grade, refund rule and rival among CRM tools, read from Odie (formerly Totango)’s own pages.
Made by Odie · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Odie (formerly Totango)’s own pages, its app-store listings and our grades. Every fact in it is on Odie (formerly Totango)’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 3 of the 116 other CRM tools we grade
Totango, a customer success platform, was renamed Odie in September 2026. Odie keeps a continuously updated record of each customer, business unit and employee, and exposes it to a team's AI agents through an MCP server. An optional Customer Operating System adds an AI-guided workspace for managing a customer portfolio.
To get you started, here are 8 things to know about Odie (formerly Totango), taken from its own pages and our grades.
Its value depends on connecting your systems and sizing the scope with the vendor.
- 1
Best for a customer knowledge engine for post-sales teams
Odie, the new name for Totango, builds a knowledge graph of your customers for customer success teams.
- 2
Paid plans start at $500 a month
As its pricing page puts it: $500 per month and up (Customer Knowledge Engine), yearly terms.
- 3
It runs on Web
Web.
- 4
Customer knowledge graphs
Builds a living knowledge graph for each customer, business unit and employee from company data and the team's own knowledge, and keeps it current.
- 5
Interview agents
Purpose-built agents interview team members during setup to capture how they decide what to do for a customer.
- 6
Daily AI analysis
Analyzes CRM, usage, email, call and meeting data every day to predict outcomes and surface signals.
- 7
A 1.6 GPA, above 3 of 116
That is against the other CRM tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Odie (formerly Totango) you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
Odie (formerly Totango) at a glance
- Pricing
- Paid, from $500 per month and up (Customer Knowledge Engine), yearly terms
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Odie
- Category
- CRM Software
- Our grade
- 1.6 GPA, weak
The report card
Best for a customer knowledge engine for post-sales teams
Odie, the new name for Totango, builds a knowledge graph of your customers for customer success teams. It starts at $500 a month through sales, on terms of one year or more, and the old Totango pricing page returns an error.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | From $500 a month for the engine and $1,500 for the Customer Operating System, against a CRM middle of $29. It is a different kind of tool, but this price is in the dearest tenth. |
| Free plan and trial | F | No free plan and no trial on record, so the first step is a demo or a quote. |
| Features | C | Customer knowledge graphs, interview agents, daily AI analysis and an MCP server. It draws on Salesforce, HubSpot and Slack, so it adds to them rather than replacing them. |
| Ease of use | C | No store rating on record. Its value depends on connecting your systems and sizing the scope with the vendor. |
| Platforms and integrations | B | Web, with Salesforce, HubSpot and Slack links and an MCP server. No desktop or phone app is listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Odie (formerly Totango) is for
- Fits if you run a customer success team that wants one view built from your other systems
- Works for AI agents that can use an MCP server for customer data
Who it is not for
- Pricey if you are small: $500 a month and up, sold through sales
- Skip it if you want to pay monthly, as terms start at one year
- Watch out: it was renamed from Totango, and the old pricing page returns an error
- Watch out: AI work in the higher plan draws on a pool of tokens and hours sized with the vendor
Good to know
Good for
- B2B post-sales and customer success teams with large customer portfolios
- Companies that want customer context for their own AI agents
- Teams replacing a traditional customer success platform
Worth knowing
- The company says Totango is now Odie; totango.com shows a rebrand notice and the old pricing page returns an error.
- Sold through sales only: the pricing page shows starting prices of $500 a month and $1,500 a month, and the final price depends on scope.
- There is no month-to-month option; terms start at one year, and the vendor says most customers sign for two.
- On-demand AI work in the Customer Operating System draws from an AI Success pool of tokens and service hours that is sized with the vendor.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$500
A month to start
Odie (formerly Totango) is a paid product, starting at $500 per month and up (Customer Knowledge Engine), yearly terms.
It is a different kind of tool, but this price is in the dearest tenth.
Customer Knowledge Engine
$500
per month and up
Knowledge graphs for customers, business units and employees, plus an MCP server. Priced by graphs kept current and the MCP access fee; sold through sales.
Customer Operating System
$1,500
per month and up
AI-guided workspace, renewal-risk models and workflow automation on top of the engine. Priced by portfolio size and analysis depth; sold through sales.
Read from heyodie.ai on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Customer knowledge engine for post-sales and customer success teams. Here is what it does, as its own site describes it, and what it covers: AI features, workflow automation, AI agents, dashboards.
Customer knowledge graphs, interview agents, daily AI analysis and an MCP server.
- Customer knowledge graphs
- Builds a living knowledge graph for each customer, business unit and employee from company data and the team's own knowledge, and keeps it current.
- Interview agents
- Purpose-built agents interview team members during setup to capture how they decide what to do for a customer.
- Daily AI analysis
- Analyzes CRM, usage, email, call and meeting data every day to predict outcomes and surface signals.
- MCP server
- Lets a company's own AI agents and enterprise LLM read from Odie's customer knowledge.
- Customer Operating System
- An optional workspace with embedded agents, predictive renewal-risk models, workflow automation, a campaign engine and a chat copilot.
Where it runs
- Web
What it works with
- Salesforce
- HubSpot
- Slack
Odie (formerly Totango) is made by Odie.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
3/116
Other CRM tools it is graded above
Odie (formerly Totango)'s GPA of 1.6 is higher than 3 of the 116 other CRM tools we grade, and level with 12.
It stands best on platforms and integrations (B, above 24 of 116) and worst on free plan and trial (F, above 0).
Its paid plans start at $500 a month, against a middle price of $29 for the category: 93 of the 93 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 45 tools score higher and cost less.
Each grade against the category
Every bar is all 117 CRM tools we grade, cut by the letter each got. Odie (formerly Totango)’s own letter is outlined.
- DValue for moneyAbove 0 of 116
- FFree plan and trialAbove 0 of 116
- CFeaturesAbove 1 of 116
- CEase of useAbove 5 of 116
- BPlatforms and integrationsAbove 24 of 116
Price against what you get
Each dot is one of 95 CRM tools. Further left costs less; higher up scores better on features, ease of use and platforms. Odie (formerly Totango) is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Odie (formerly Totango) you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 101 of the 116 other CRM tools grade higher. It costs $6,000 a year.
What you could not
- An AI agent, with the models and the safeguards behind it.
- Connections to other products, each kept working as those products change.
- Connections that pull numbers from dozens of other services.
What this rests on. Odie (formerly Totango)’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Planhat, ChurnZero, Salesforce, HubSpot and Affinity
The 5 tools Odie (formerly Totango) is most often weighed against, with where each one differs from it.
- 1.6GPA
Planhat
Paid
AI-led CRM spanning sales, customer success and renewals.
- Odie (formerly Totango) also covers dashboards.
- Planhat also covers sales pipeline and reports.
- 1.8GPA
ChurnZero
Paid
Customer success platform for tracking churn risk and renewals.
- Odie (formerly Totango) also covers dashboards.
- ChurnZero also covers surveys and reports.
- 2.8GPA
Salesforce
Free plan · from $25/mo
CRM platform for sales teams with AI agents and a free 2-user suite.
- Salesforce has a free plan. Odie (formerly Totango) does not.
- Only Salesforce lists iOS and Android apps.
- Only Salesforce lists a browser extension.
- 3.2GPA
HubSpot
Free plan · from $20/mo
Free CRM at the center of a marketing, sales and service suite.
- HubSpot has a free plan. Odie (formerly Totango) does not.
- Only HubSpot lists iOS and Android apps.
- Only HubSpot lists a browser extension.
- 1.6GPA
Affinity
From $2,000/yr
Relationship-intelligence CRM for investment and deal teams.
- Only Affinity lists a browser extension.
- Odie (formerly Totango) also covers workflow automation and dashboards.
- Affinity also covers meeting notes, sales pipeline and reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Odie (formerly Totango) free?
No. Odie (formerly Totango) is a paid product, starting at $500 per month and up (Customer Knowledge Engine), yearly terms.
How much does Odie (formerly Totango) cost?
Odie (formerly Totango) lists 2 plans. Customer Knowledge Engine: $500 per month and up.
What platforms does Odie (formerly Totango) work on?
Odie (formerly Totango) is available on Web.
Does Odie (formerly Totango) have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Odie (formerly Totango) is listed for Web.
Does Odie (formerly Totango) have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Odie (formerly Totango) is listed for Web.
Is Odie (formerly Totango) open source?
Odie (formerly Totango) is not described as open source on its own site, as read on Nov 13, 2026.
What does Odie (formerly Totango) integrate with?
Odie (formerly Totango)'s listing names Salesforce, HubSpot and Slack.
Who makes Odie (formerly Totango)?
Odie (formerly Totango) is made by Odie.
What are the alternatives to Odie (formerly Totango)?
The closest alternatives to Odie (formerly Totango) in our directory are Planhat, ChurnZero, Salesforce, HubSpot and Affinity.
How does Odie (formerly Totango) compare with other CRM tools?
Odie (formerly Totango)'s GPA of 1.6 is higher than 3 of the 116 other CRM tools we grade, and level with 12.
Is Odie (formerly Totango) good value for money?
ToolGPA grades Odie (formerly Totango) D for value for money. Its paid plans start at $500 a month, against a middle price of $29 for the category: 93 of the 93 others that charge start lower.
Could I make my own version of Odie (formerly Totango)?
To replace Odie (formerly Totango) you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from Odie (formerly Totango)’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Odie (formerly Totango)'s own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Odie. Prices change, so check heyodie.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Odie (formerly Totango), kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/totango
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Odie (formerly Totango): The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/totango
Know someone choosing between CRM tools?
Send them this guide: toolgpa.com/tools/totango/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded CRM tools after Odie (formerly Totango), each with an Insider's Guide of its own.
- CRM Software Insider's GuideEvery one of the 117 CRM tools we grade, compared
- HubSpot Insider's GuideFree CRM at the center of a marketing, sales and service suite3.2 GPA
- Frappe CRM Insider's GuideOpen-source CRM with unlimited users, billed by hosting3.0 GPA
- Givebutter Insider's GuideFree fundraising platform with a built-in nonprofit CRM3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Odie (formerly Totango)’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Odie (formerly Totango) is a trademark of its owner, and this guide is not made, paid for or approved by Odie. Prices and plans change: check heyodie.ai before you buy.