The Userpilot Insider’s Guide
Everything we know about Userpilot in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Userpilot
The Insider’s Guide
In-app onboarding, product analytics and feedback for SaaS teams
Every plan, grade, refund rule and rival among website and product analytics tools, read from Userpilot’s own pages.
Made by Userpilot · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Userpilot’s own pages, its app-store listings and our grades. Every fact in it is on Userpilot’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 13 of the 58 other website and product analytics tools we grade
Userpilot combines in-app engagement (flows, checklists, banners, a resource center), product analytics, surveys and NPS, session replay and email in one product. Pricing follows monthly active users. An AI agent called Lia and an MCP server are included on the plans.
To get you started, here are 9 things to know about Userpilot, taken from its own pages and our grades.
Tours, flows and events all have to be built and tagged.
- 1
Best for in-app onboarding and product analytics
Userpilot builds in-app tours and surveys on top of product analytics and session replay.
- 2
Paid plans start at $299 a month
As its pricing page puts it: $299 per month for up to 2,000 monthly active users (billing basis not shown).
- 3
You can try it first
14-day free trial, no credit card required.
- 4
It runs on Web
Web.
- 5
In-app engagement
Flows, spotlights, banners, embeds, checklists and a resource center shown inside the product, targeted at user segments.
- 6
Product analytics
Trends, funnels, retention and paths, with event autocapture and custom dashboards on the Growth plan.
- 7
Surveys and NPS
In-app NPS and surveys, with AI summaries of feedback and sentiment.
- 8
A 2.0 GPA, above 13 of 58
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Userpilot you could make: surveys. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Userpilot at a glance
- Pricing
- Free trial, from $299 per month for up to 2,000 monthly active users (billing basis not shown)
- Free plan
- No
- Free trial
- 14-day free trial, no credit card required.
- Runs on
- Web
- Made by
- Userpilot, since 2019
- Category
- Website & Product Analytics
- Our grade
- 2.0 GPA, fair
The report card
Best for in-app onboarding and product analytics
Userpilot builds in-app tours and surveys on top of product analytics and session replay. It starts at $299 a month, which is the dearest tenth of analytics tools, and the page doesn't say whether that is billed monthly or yearly.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $299 a month for up to 2,000 monthly active users, which is where the dearest tenth of analytics tools starts. Growth is $849 and up. |
| Free plan and trial | C | 14-day trial with no card. No free plan. |
| Features | C | In-app engagement, product analytics, surveys and NPS, replay, an AI agent and email workflows. Mobile engagement and warehouse sync are Enterprise or add-ons. |
| Ease of use | C | No store rating on record. Tours, flows and events all have to be built and tagged. |
| Platforms and integrations | B | Web only, with Segment, Google Tag Manager, Zendesk, Google Analytics, Intercom, Amplitude, Mixpanel and Heap connections. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Userpilot is for
- Fits if you're a SaaS team that wants onboarding flows and analytics together
- Works for a product manager who can build tours without a developer
Who it is not for
- Skip it if you want a free plan, as there's only a 14-day trial
- Pricey if you're small: it starts at $299 a month and Growth at $849
- Tight if your user base grows, since price follows monthly active users
- Watch out: mobile engagement, data warehouse sync and several CRM integrations are Enterprise or add-ons, and the page doesn't say how the monthly price is billed
Good to know
Good for
- SaaS product teams that want onboarding flows and analytics in one tool
- Teams that want to build in-app guides without engineering work
- Teams that also want surveys and session replay
Worth knowing
- The pricing page does not say whether the monthly figures are billed monthly or annually.
- Price scales with monthly active users; Starter and Growth both include 2,000, Growth scales to 100,000 and Enterprise includes 10,000.
- Mobile engagement, data warehouse sync, bulk export and several CRM integrations are Enterprise or add-on features.
- Agent Analytics and MCP Analytics are add-ons on Growth and Enterprise.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$299
A month to start
Userpilot is a paid product with a free trial, starting at $299 per month for up to 2,000 monthly active users (billing basis not shown).
Starter
$299
per month for up to 2,000 monthly active users; basis not shown
In-app engagement, user segmentation (up to 10 segments), usage trends, NPS survey, 3 seats and 1 year of data retention. Price rises with MAU.
Growth
$849
per month and up, by monthly active users; basis not shown
Adds advanced product analytics, event autocapture, resource center, advanced surveys, 100k emails and 5k session replays a month, 15 seats and 3 years of retention.
Enterprise
Custom
Adds mobile engagement, premium CRM integrations, bulk data export and import, data warehouse sync, advanced user management, security audit and a custom contract.
Trying it first
14-day free trial, no credit card required.
Read from userpilot.com on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
In-app onboarding, product analytics and feedback for SaaS teams. Here is what it does, as its own site describes it, and what it covers: public API, AI features, surveys, dashboards, session replay.
In-app engagement, product analytics, surveys and NPS, replay, an AI agent and email workflows.
- In-app engagement
- Flows, spotlights, banners, embeds, checklists and a resource center shown inside the product, targeted at user segments.
- Product analytics
- Trends, funnels, retention and paths, with event autocapture and custom dashboards on the Growth plan.
- Surveys and NPS
- In-app NPS and surveys, with AI summaries of feedback and sentiment.
- Session replay
- Session replay with frustration indicators, console logs and network performance. 5k replays a month are included on Growth.
- Lia agent and MCP
- An AI agent and an MCP server, with monthly AI credits that can be topped up.
- Email and workflows
- Behavior-triggered email and workflow automation, with 100k free emails a month on Growth.
Where it runs
- Web
What it works with
- Segment
- Google Tag Manager
- Zendesk
- Google Analytics
- Intercom
- Amplitude
- Mixpanel
- Heap
Userpilot is made by Userpilot, and has been around since 2019.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
13/58
Other website and product analytics tools it is graded above
Userpilot's GPA of 2.0 is higher than 13 of the 58 other website and product analytics tools we grade, and level with 4.
It stands best on platforms and integrations (B, above 20 of 58) and worst on value for money (D, above 0).
Its paid plans start at $299 a month, against a middle price of $29 for the category: 29 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 17 tools score higher and cost less.
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. Userpilot’s own letter is outlined.
- DValue for moneyAbove 0 of 58
- CFree plan and trialAbove 17 of 58
- CFeaturesAbove 1 of 58
- CEase of useAbove 3 of 58
- BPlatforms and integrationsAbove 20 of 58
Price against what you get
Each dot is one of 38 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. Userpilot is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Userpilot you could make: surveys. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 41 of the 58 other website and product analytics tools grade higher. It costs $3,588 a year.
What you could make
- Surveys: an app builder makes this well.
What you could not
- Recordings of what each visitor did on your pages.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Segment, Google Tag Manager and Zendesk among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Userpilot’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Appcues, Pendo, Gainsight PX, Mixpanel and Amplitude
The 5 tools Userpilot is most often weighed against, with where each one differs from it.
- 1.6GPA
Appcues
From $9,000/yr
In-product guides, checklists and surveys with usage analytics.
- Userpilot also covers session replay.
- Appcues also covers workflow automation.
- 2.4GPA
Pendo
Free plan
Product analytics plus in-app guides, surveys and session replay.
- Pendo has a free plan. Userpilot does not, though it has a free trial.
- Userpilot also covers dashboards.
- Pendo also covers web analytics.
- 1.8GPA
Gainsight PX
Free trial
Product analytics and in-app engagement from Gainsight.
- Userpilot also covers session replay.
- Gainsight PX also covers workflow automation and reports.
- 3.0GPA
Mixpanel
Free plan · from $100/mo
Event-based product analytics with replays, flags and experiments.
- Mixpanel has a free plan. Userpilot does not, though it has a free trial.
- Userpilot also covers surveys and dashboards.
- Mixpanel also covers web analytics and a/B testing.
- 3.0GPA
Amplitude
Free plan · from $900/yr
Product analytics with session replay, experiments and in-app guides.
- Amplitude has a free plan. Userpilot does not, though it has a free trial.
- Userpilot also covers dashboards.
- Amplitude also covers web analytics and a/B testing.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Userpilot free?
No, Userpilot is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does Userpilot cost?
Userpilot lists 3 plans. Starter: $299 per month for up to 2,000 monthly active users; basis not shown.
What platforms does Userpilot work on?
Userpilot is available on Web.
Does Userpilot have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Userpilot is listed for Web.
Does Userpilot have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Userpilot is listed for Web.
Is Userpilot open source?
Userpilot is not described as open source on its own site, as read on Nov 12, 2026.
Does Userpilot have an API?
Yes. Userpilot offers a public API, according to its own site.
What does Userpilot integrate with?
Userpilot's listing names Segment, Google Tag Manager, Zendesk, Google Analytics, Intercom, Amplitude, Mixpanel and Heap.
Who makes Userpilot?
Userpilot is made by a company of the same name. It dates from 2019.
What are the alternatives to Userpilot?
The closest alternatives to Userpilot in our directory are Appcues, Pendo, Gainsight PX, Mixpanel and Amplitude.
How does Userpilot compare with other website and product analytics tools?
Userpilot's GPA of 2.0 is higher than 13 of the 58 other website and product analytics tools we grade, and level with 4.
Is Userpilot good value for money?
ToolGPA grades Userpilot D for value for money. Its paid plans start at $299 a month, against a middle price of $29 for the category: 29 of the 32 others that charge start lower.
Could I make my own version of Userpilot?
The plain part of Userpilot you could make: surveys. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Userpilot’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Userpilot's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Userpilot. Prices change, so check userpilot.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Userpilot, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/userpilot
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Userpilot: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/userpilot
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/userpilot/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after Userpilot, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 59 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Userpilot’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Userpilot is a trademark of its owner, and this guide is not made, paid for or approved by Userpilot. Prices and plans change: check userpilot.com before you buy.