Pendo vs Userpilot (2026): which should you pick?

Pick Pendo if

• Fits if you onboard users inside your product with tours and tooltips
• Works for small apps under 500 monthly users that want guides for free

Look elsewhere if

• Skip it if you want a price on the page, as every paid plan is quoted
• Tight if you stay free and pass 500 monthly users, which freezes new guides, surveys and segments
• Not for you if you only want traffic numbers for a marketing site
• Watch out: replays start at Core, surveys and product discovery need Ultimate or add-ons, and Predict is priced apart
• Watch out: the free plan has no support, and the 30-day trial is set up through sales

Pick Userpilot if

• Fits if you're a SaaS team that wants onboarding flows and analytics together
• Works for a product manager who can build tours without a developer

Look elsewhere if

• Skip it if you want a free plan, as there's only a 14-day trial
• Pricey if you're small: it starts at $299 a month and Growth at $849
• Tight if your user base grows, since price follows monthly active users
• Watch out: mobile engagement, data warehouse sync and several CRM integrations are Enterprise or add-ons, and the page doesn't say how the monthly price is billed

Pendo

• No paid prices are published: Base, Core and Ultimate are quoted by sales from monthly active users and the modules chosen.
• On Pendo Free, going past 500 monthly active users stops you creating new guides, NPS surveys or segments until you upgrade.
• Session replay starts at Core, and surveys, product discovery and journey orchestration need Ultimate or paid add-ons.
• Churn prediction (Predict) and agent analytics are priced separately from the plans.

Userpilot

• The pricing page does not say whether the monthly figures are billed monthly or annually.
• Price scales with monthly active users; Starter and Growth both include 2,000, Growth scales to 100,000 and Enterprise includes 10,000.
• Mobile engagement, data warehouse sync, bulk export and several CRM integrations are Enterprise or add-on features.
• Agent Analytics and MCP Analytics are add-ons on Growth and Enterprise.

Pendo

Product analytics

Tracks feature use, paths and retention with retroactive data back to the day Pendo was installed, across any number of apps.

In-app guides

Walkthroughs, tooltips and announcements shown inside your app and targeted at user segments, included on every plan including Free.

Session replay

Replays of user sessions to give support and product teams context, included from Core and sold as an add-on on Base.

NPS, surveys and feedback

Sentiment tools for NPS and in-app surveys, plus product discovery for collecting and ranking feedback. Pendo-branded NPS comes with Free.

Leo and Pendo AI

Leo answers questions about your data in plain language on every plan; churn prediction and AI agent analytics are separate paid modules.

Userpilot

In-app engagement

Flows, spotlights, banners, embeds, checklists and a resource center shown inside the product, targeted at user segments.

Product analytics

Trends, funnels, retention and paths, with event autocapture and custom dashboards on the Growth plan.

Surveys and NPS

In-app NPS and surveys, with AI summaries of feedback and sentiment.

Session replay

Session replay with frustration indicators, console logs and network performance. 5k replays a month are included on Growth.

Lia agent and MCP

An AI agent and an MCP server, with monthly AI credits that can be topped up.

Email and workflows

Behavior-triggered email and workflow automation, with 100k free emails a month on Growth.

Pendo

• Free$0

  Up to 500 monthly active users: analytics, in-app guides, Pendo-branded NPS and roadmaps. No support included.

• BaseCustom

  Sold through sales, priced by monthly active users: analytics, guides and support. Session replay and surveys are paid add-ons.

• CoreCustom

  Sold through sales: adds session replay. Product discovery and NPS or surveys remain add-ons.

• UltimateCustom

  Sold through sales: everything, including product discovery, NPS and surveys, and journey orchestration.

Userpilot

• Starter$299

  per month for up to 2,000 monthly active users; basis not shown

  In-app engagement, user segmentation (up to 10 segments), usage trends, NPS survey, 3 seats and 1 year of data retention. Price rises with MAU.

• Growth$849

  per month and up, by monthly active users; basis not shown

  Adds advanced product analytics, event autocapture, resource center, advanced surveys, 100k emails and 5k session replays a month, 15 seats and 3 years of retention.

• EnterpriseCustom

  Adds mobile engagement, premium CRM integrations, bulk data export and import, data warehouse sync, advanced user management, security audit and a custom contract.