Amplitude vs Userpilot (2026): which should you pick?

Pick Amplitude if

• Fits if you're a startup that stays under 2M events a month and pays nothing
• Works for teams of any size, since every plan has unlimited seats

Look elsewhere if

• Skip it if you just want visitor counts for a blog, which a simple page counter does with less setup
• Not for you if you want a published price for experiment results and SSO, which start on Growth
• Tight if you stay free and build lots of reports, with only 10 saved charts, 1 live experiment and 1 year of data
• Watch out: Plus has no price list in text, only a chart; it's $6,912 a year at 10M events
• Watch out: session replays are kept for 1 month on every plan, and longer is a Growth or Enterprise add-on

Pick Userpilot if

• Fits if you're a SaaS team that wants onboarding flows and analytics together
• Works for a product manager who can build tours without a developer

Look elsewhere if

• Skip it if you want a free plan, as there's only a 14-day trial
• Pricey if you're small: it starts at $299 a month and Growth at $849
• Tight if your user base grows, since price follows monthly active users
• Watch out: mobile engagement, data warehouse sync and several CRM integrations are Enterprise or add-ons, and the page doesn't say how the monthly price is billed

Amplitude

• Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
• Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
• Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
• Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.

Userpilot

• The pricing page does not say whether the monthly figures are billed monthly or annually.
• Price scales with monthly active users; Starter and Growth both include 2,000, Growth scales to 100,000 and Enterprise includes 10,000.
• Mobile engagement, data warehouse sync, bulk export and several CRM integrations are Enterprise or add-on features.
• Agent Analytics and MCP Analytics are add-ons on Growth and Enterprise.

Amplitude

Event-based product analytics

Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list.

Session replay and heatmaps

Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus.

Feature flags and experiments

Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views.

In-app guides and surveys

Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time.

AI agents and MCP

AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data.

Audience syncs

Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth.

Userpilot

In-app engagement

Flows, spotlights, banners, embeds, checklists and a resource center shown inside the product, targeted at user segments.

Product analytics

Trends, funnels, retention and paths, with event autocapture and custom dashboards on the Growth plan.

Surveys and NPS

In-app NPS and surveys, with AI summaries of feedback and sentiment.

Session replay

Session replay with frustration indicators, console logs and network performance. 5k replays a month are included on Growth.

Lia agent and MCP

An AI agent and an MCP server, with monthly AI credits that can be topped up.

Email and workflows

Behavior-triggered email and workflow automation, with 100k free emails a month on Growth.

Amplitude

• Free$0

  2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed.

• Plus$900

  per year for up to 3M events a month

  First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events.

• GrowthCustom

  Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA.

• EnterpriseCustom

  Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA.

Userpilot

• Starter$299

  per month for up to 2,000 monthly active users; basis not shown

  In-app engagement, user segmentation (up to 10 segments), usage trends, NPS survey, 3 seats and 1 year of data retention. Price rises with MAU.

• Growth$849

  per month and up, by monthly active users; basis not shown

  Adds advanced product analytics, event autocapture, resource center, advanced surveys, 100k emails and 5k session replays a month, 15 seats and 3 years of retention.

• EnterpriseCustom

  Adds mobile engagement, premium CRM integrations, bulk data export and import, data warehouse sync, advanced user management, security audit and a custom contract.

Amplitude

• Startups

  One free year of Growth for startups

  Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access.

Userpilot

No public discounts listed.