Mixpanel vs Userpilot (2026): which should you pick?
As of Nov 12, 2026, Mixpanel grades higher than Userpilot: 3.0 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Mixpanel grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mixpanel
Event-based product analytics with replays, flags and experiments
Userpilot
In-app onboarding, product analytics and feedback for SaaS teams
Which one is for you
Pick Mixpanel if
- Fits if you want to see where people drop out of sign-up and who comes back
- Works for startups that stay under 1M events a month, with any number of seats
Look elsewhere if
- Skip it if you just want page counts for a blog or a shop
- Pricey if you outgrow 1M events, at $100 a month for 1.5M and $840 at 10M on yearly billing
- Tight if you stay free and need saved cohorts or more than 5 saved reports each
- Watch out: group analytics and Data Pipelines exports are paid add-ons, and Growth stops at 20M events
- Not for you if you need anomaly detection, HIPAA tools or custom data retention without an Enterprise deal
Pick Userpilot if
- Fits if you're a SaaS team that wants onboarding flows and analytics together
- Works for a product manager who can build tours without a developer
Look elsewhere if
- Skip it if you want a free plan, as there's only a 14-day trial
- Pricey if you're small: it starts at $299 a month and Growth at $849
- Tight if your user base grows, since price follows monthly active users
- Watch out: mobile engagement, data warehouse sync and several CRM integrations are Enterprise or add-ons, and the page doesn't say how the monthly price is billed
How we grade them
| 3.0GPAMixpanelVery good | 2.0GPAUserpilotFair | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits inside the free 1M events, so the figure is $0, with unlimited seats and 10,000 replays. Past that, Growth is $100 a month for 1.5M events billed yearly ($140 monthly), and $840 at 10M. | D$299 a month for up to 2,000 monthly active users, which is where the dearest tenth of analytics tools starts. Growth is $849 and up. |
| Free plan and trial | BFree forever with no card: 1M events, 10,000 replays, 1,000 experiment users and 10 feature flags, with unlimited seats. The caps: 5 saved reports per seat, and cohorts you can build but not save. | C14-day trial with no card. No free plan. |
| Features | BFunnels, retention, cohorts, replays with console logs, heatmaps, flags, experiments, AI summaries and warehouse connectors. That's the whole product analytics job. Anomaly detection and HIPAA tools are Enterprise only, and group analytics is a paid add-on. | CIn-app engagement, product analytics, surveys and NPS, replay, an AI agent and email workflows. Mobile engagement and warehouse sync are Enterprise or add-ons. |
| Ease of use | CNo rating on record. Autocapture works on web and mobile, but you'll still want a tracking plan, and building useful funnels and cohorts takes some learning. AI summaries and an MCP server take questions in plain words. | CNo store rating on record. Tours, flows and events all have to be built and tagged. |
| Platforms and integrations | BWeb only, no desktop or phone app, so it stops at B. It pulls data from BigQuery, Snowflake, Databricks, Redshift and Postgres, and works with Segment, mParticle, Braze, Iterable and Google Ads. | BWeb only, with Segment, Google Tag Manager, Zendesk, Google Analytics, Intercom, Amplitude, Mixpanel and Heap connections. |
| Best for | funnels and retention for apps and sites | in-app onboarding and product analytics |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mixpanel and Userpilot. How we grade
Price against what you get
Mixpanel starts at $100 a month and scores 2.7 out of 4 on features, ease of use and platforms. Userpilot starts at $299 a month and scores 2.3.
Mixpanel scores higher and starts $199 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Mixpanel for less, and 17 score higher than Userpilot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mixpanel also covers web analytics and a/B testing.
- Userpilot also covers surveys and dashboards.
At a glance
| Mixpanel | Userpilot | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $100 per month for 1.5M events, billed annually ($140 billed monthly) | $299 per month for up to 2,000 monthly active users (billing basis not shown) |
| Free plan | Free forever, no card: unlimited seats, 1M events a month, 10,000 session replays, 1,000 experiment users, 10 feature flags, funnels and retention, 5 saved reports per seat. | None |
| Free trial | None listed | 14-day free trial, no credit card required. |
| Web | ||
| Made by | Mixpanel | Userpilot |
| Price read from | mixpanel.com | userpilot.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Mixpanel
- Growth is billed per event after the first 1M a month and tops out at 20M; above that you need Enterprise, priced through sales.
- Anomaly detection, data quality monitoring, HIPAA tools with a BAA and cross-product analysis are Enterprise only.
- Group (account-level) analytics and Data Pipelines exports are paid add-ons on Growth and Enterprise.
- Data is kept 2 years by default on every plan; a custom retention policy needs Enterprise.
Userpilot
- The pricing page does not say whether the monthly figures are billed monthly or annually.
- Price scales with monthly active users; Starter and Growth both include 2,000, Growth scales to 100,000 and Enterprise includes 10,000.
- Mobile engagement, data warehouse sync, bulk export and several CRM integrations are Enterprise or add-on features.
- Agent Analytics and MCP Analytics are add-ons on Growth and Enterprise.
Key features
Mixpanel
- Funnels, retention and cohorts
- Reports built from tracked events, with autocapture for web and mobile. Saved cohorts, custom properties and unlimited saved reports start on Growth.
- Session replay and heatmaps
- Web and mobile replays with console logs and network calls, plus heatmaps and clickmaps. Free includes 10,000 replays a month and Growth 20,000, expandable to 500,000.
- Feature flags and experiments
- Feature flags and A/B experiments counted by monthly experiment users: 1,000 on Free and 5,000 on Growth, which can buy up to 100,000.
- AI analysis and MCP server
- AI summaries and agent-style analysis on every plan, and an MCP server so AI assistants can query your Mixpanel data.
- Warehouse connectors
- Growth and Enterprise can bring in data from BigQuery, Snowflake, Databricks, Redshift and Postgres; those rows count toward the event limit.
Userpilot
- In-app engagement
- Flows, spotlights, banners, embeds, checklists and a resource center shown inside the product, targeted at user segments.
- Product analytics
- Trends, funnels, retention and paths, with event autocapture and custom dashboards on the Growth plan.
- Surveys and NPS
- In-app NPS and surveys, with AI summaries of feedback and sentiment.
- Session replay
- Session replay with frustration indicators, console logs and network performance. 5k replays a month are included on Growth.
- Lia agent and MCP
- An AI agent and an MCP server, with monthly AI credits that can be topped up.
- Email and workflows
- Behavior-triggered email and workflow automation, with 100k free emails a month on Growth.
Plans
Mixpanel
Free$0
1M events a month, 10,000 session replays, unlimited seats. Cohorts can be built but not saved.
Growth$100
per month for 1.5M events, billed annually ($140 billed monthly)
First 1M events free, then $0.00028 an event with volume discounts, up to 20M. $840 a month at 10M events, billed annually. 20,000 replays.
EnterpriseCustom
Sold through sales: up to 1T events a month, custom replay and experiment volumes, anomaly detection, HIPAA tools and a success team.
Userpilot
Starter$299
per month for up to 2,000 monthly active users; basis not shown
In-app engagement, user segmentation (up to 10 segments), usage trends, NPS survey, 3 seats and 1 year of data retention. Price rises with MAU.
Growth$849
per month and up, by monthly active users; basis not shown
Adds advanced product analytics, event autocapture, resource center, advanced surveys, 100k emails and 5k session replays a month, 15 seats and 3 years of retention.
EnterpriseCustom
Adds mobile engagement, premium CRM integrations, bulk data export and import, data warehouse sync, advanced user management, security audit and a custom contract.
Ways to pay less
Mixpanel
- Annual discount
About 29% off Growth with annual billing
Billed annually, Growth costs $100 a month at 1.5M events instead of $140, and $840 instead of $1,176 at 10M events; the page puts the saving at $480 a year at 1.5M.
- Startups
First year free for early-stage startups
Companies under 5 years old with up to $8M in funding get a free first year on the Startup Plan: 1 billion events, 1 million session replays and unlimited experiments.
Userpilot
No public discounts listed.
Common questions
Which is cheaper, Mixpanel or Userpilot?
As of Nov 12, 2026, Mixpanel is cheaper to start with: $100 a month, against $299 a month for Userpilot. Mixpanel starts at $100 per month for 1.5M events, billed annually ($140 billed monthly), and Userpilot starts at $299 per month for up to 2,000 monthly active users (billing basis not shown).
Which has a free plan, Mixpanel or Userpilot?
As of Nov 12, 2026, only Mixpanel has a free plan. Userpilot does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.